Sunday’s ad is later one from the United States Brewers Association — and associated industries — from the 1970s. This was part of the “Pitch In!” anti-littering campaign undertaken by Anheuser-Busch and other major brewers during the heyday of Ecology. This one may have been around the bicentennial in 1976, given the Statue of Liberty and the flag-waving.
Saturday’s ad is another one from the United States Brewers Foundation, from 1961. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. This one shows a pair of female golfers either after a round of golf, or taking a break during, stopping on the side of the course to enjoy a frosty beverage while they tally their scores. I assume they’re done with their round, but then why didn’t they first turn in their cart and head to the clubhouse for their beer and accounting?
Friday’s ad is still another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a man manages to grill to steaks to perfection — “Good for you! — boy does his wife look happy. I mean, really happy. Too happy.
Thursday’s ad is yet another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a couple gets up on water skis — “Good for you! — is apparently yelled to them by the man waving from the boat. Shouldn’t he be driving the boat?
Wednesday’s ad is another one from the United States Brewers Foundation, this time from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a great jump on your horse — “Good for you! — they suggest having a “good glass of beer” in celebration. “Nothing, you know, is so rewarding,” they add.
Tuesday’s ad is yet another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own wonderful way of saying … ‘Time for a Breather.'” But this one is a bit weirder. I’m sure the dude has been working hard, but he looks like … well, like he’s a bit of a dandy. Who dresses up like that to do yard work? And those white gloves look pretty spotless, don’t they? Those are not the gloves of a man who’s worked hard enough to take a breather.
Monday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own way of making this the … ‘Best part of the day.'” But it gets even better. “A tall cold glass of beer or ale — right off the ice — could anything ever fit in better with the fun and relaxation of a summer’s day?” The answer, by the way, is “no.”
Sunday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own friendly way of saying … ‘Come and get it.'” This time the advice in the inset box is about keeping your glass clean, by rinsing it with water just before using it.
Saturday’s ad is for Rheingold Beer, this one from 1949, and features Miss Rheingold from that year, Pat McElroy. In this ad, she’s sitting in a hay wagon, playing an accordion. Today is the first day of the 24th annual Cotati Accordion Festival, the two-day music festival in the town where I live.
Friday’s ad is still another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own wonderful way of saying … ‘Let’s just sit awhile.'” This time the advice in the inset box is about pouring your beer straight down the center, not tilted, because “it tastes even better that way!”
