Tuesday’s ad is for Rheingold Beer, from 1947, and features Miss Rheingold from that year, Michaele Fallon. She’s riding a roller coaster called the “Rocket,” with her dog on her lap. I can’t imagine the dog is happy about that. There was a famous Rocket roller coaster in Ocean View Amusement Park in Norfolk, Virginia, but it was torn down in 1979, after filmmakers competed the movie “The Death of Ocean View Park.”
Monday’s ad is for Pabst Blue Ribbon, from May 1942. This one involves a ping pong, err … table tennis, match and was created by well-known illustrator Albert Dorne. Using the Pabst tagline about 33 to 1, that’s also the score in the game, which sparks a bit of a goofy discussion.
Friday’s ad is for Pabst Blue Ribbon, from April 1942. It’s a bowling themed ad, a popular sport in beer ads, at least up until the 1960s or 70s. The man bowling didn’t convert a split, sailing the ball between two pins, placing his 200 game in jeopardy, apparently. Luckily using some pretty tortured 33 to 1 logic, he managed to make his 200 game and beat the competition by 20 points.
Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.
Wednesday’s ad is yet another one for Miller High Life, this one from May of 1950. Showing cartoons of American leisure, and the many occasions when a beer might be in order, it’s a stylish, if a little chaotic, ad. I don’t recall High Life labels having “Old Original” on them, just below the word “Beer?” Anybody remember that?
Tuesday’s ad is another one for Miller, this one from 1957. Showing quite a steak dinner spread, and the tagline “For the taste of your life ‘Go first class.'” Who’s hungry now?
Monday’s ad is for Miller, from the buttoned-down 1950s. Getting ready for what I assume is a cocktail party, complete with a ham and casserole, paired with Miller High Life. Looks like it should be some swinging party.
Friday’s ad is for Schlitz, from the 1960s. It’s part of a series of minimalist ads, this one presumably showing the phonetic pronunciation of the word gŭśtō, their adspeak term for describing Schlitz beer, and then asking “What does it mean, anyway?” Good question. Hard to imagine this was a particularly effective ad.
Thursday’s ad is for Schlitz, from the 1970s. It’s an environmental ad, and by “Don’t Drop Our Name Here,” they mean not to drop your empty cans on the beach and litter. They even created a new contraction for the ad copy, suggesting where you could put your empties. “The nearest trashcan’ll do.” Conservation of letters, too, I suppose.
Wednesday’s ad is for “A Great Irish Name … Guinness.” I believe the ad is from the mid-1950s and is for Guinness Ale – Beer, a pair of brands they no longer make, though when exactly they discontinued them, I’m not sure. The ad shows the bottle for Guinness Brite Lager Beer full, and the Guinness Brite Ale being poured into a glass, though I don’t recall either of them, so perhaps they were already gone when my drinking days begin in the 1970s.
