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Jay R. Brooks on Beer

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Beer In Ads #1175: Johnny Revolta For Blatz

April 28, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional golfer Johnny Revolta, and although he was born in St. Louis, his family moved to Oshkosh, Wisconsin, when he was twelve. He also the resident pro at a country club in Milwaukee in the mid-1930s, during his most successful years on the pro tour.

Blatz-1950-golfer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1174: George Sanders For Blatz

April 27, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features English actor George Sanders, and was best known for roles in Rebecca, All About Eve and as the voice Shere Khan in Disney’s The Jungle Book. He was also the first to play Simon Templar in a series of Saint movies. As far as I can tell, the closest he came to Milwaukee was visiting it “many times.”

Blatz-1951-george-saunders

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1173: Hank Marino For Blatz

April 26, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional bowler Hank Marino, who moved to Milwaukee in 1930 to open his own bowling alley.

Blatz-1949-bowler

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1172: Liberace For Blatz

April 25, 2014 By Jay Brooks


Friday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features flamboyant performer Liberace, whose full name was Władziu Valentino Liberace. He was born in West Allis, Wisconsin, a suburb of Milwaukee.

Blatz-1951-liberace-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1171: Fred MacMurray For Blatz

April 24, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Fred MacMurray, who though born in Illinois, moved to Madison, Wisconsin when he was two, later settling in Beaver Dam, Wisconsin.

Blatz-1951-fred-macmurray

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1170: Gene Raymond For Blatz

April 23, 2014 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Gene Raymond, who apparently lived in Milwaukee at some point in his life.

Blatz-1949-tennis

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1169: Pamela Britton For Blatz

April 22, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actress Pamela Britton, who was born and raised in Milwaukee.

blatz-1951-pam-britton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1168: Max Gene Nohl For Blatz

April 21, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1948. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features Max Gene Nohl, who was a famous deep sea diver from Milwaukee.

blatz-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1167: La Verne Sunde For Blatz

April 20, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features dress designer La Verne Sunde, who was apparently well-known locally in her day as a fashion designed in Milwaukee.

blatz-fitting

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1166: Pat Harder For Blatz

April 19, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features Pat Harder, who that year was a star Fullback for the Chicago Cardinals football team, which today plays in Arizona. He played in Chicago from 1946-1950, before being traded to the Detroit Lions, where he played his remaining years, retiring after the 1953 season. Harder was born and raised in Milwaukee.

Blatz-1949-pat-harder-lg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

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