Today’s infographic is a word cloud, created by Mash Sparge Boil, features malt sugars and adjuncts in a colorful cloud.
Beer In Ads #804: That Extra Delicacy of Flavor
Friday’s ad is for Schlitz, from 1952. Showing an illustration of three different scenes, a mountain lake, a picnic and a beach, it features a bottle of Schlitz being poured into a glass. It shows that all too common mistake of showing the glass full, but the bottle still has about its contents. My favorite bit of text is below the picnic: “That extra delicacy of flavor that delights the true beer lover.” You can also see the modesty of the fifties in the way the bikini-clad woman is partially hidden by the glass of beer, but it sets up a cool effect, seeing her through a beer-colored lens.
Beer In Ads #803: Vigorous Health
Thursday’s ad is another one for Rainier Pale Beer, made by the Seattle Brewing & Malting Co. The ad is from 1907, and also features a lovely woman holding up a glass of beer. ALso using the “vigor” theme, there’s another priceless tagline at the end: “Bubbling with life and sparkling with snappy zest.”
Beer In Ads #802: There’s New Vigor & Strength In Every Drop
Wednesday’s ad is for Rainier Beer, made by the Seattle Brewing & Malting Co. The ad is from around 1900, and features a lovely woman holding up a glass of beer to the sky. I particularly love that tagline at the bottom: “There’s New Vigor and Strength in Every Drop.”
Eat, Drink (Moerlein’s Beer) & Be Merry
Yesterday, searching for some information about the phrase “Eat, Drink and be Merry” — it’s from the Bible BTW, Luke 12:19 — when I discovered this historial gem, a booklet put out by the Christian Moerlein Brewing Co. in 1890. It was published in their hometown of Cincinnati, Ohio, by The Henderson-Achert-Krebbs Lithographic Company. The advertising booklet for Moerlein’s Beer is part of the John and Jane Adams Trade Card Collection, which is in the San Diego State University Library’s digital collection. A few of the poems are from children’s literature, which would undoubtedly drive the anti-alcohol winguts even nuttier if it was published today. I’m not sure who this advertising piece was targeting, but it sure looks like it was for children.
The cover.
Page 1:
No wonder Rip would go away,
And in the mountains roam,
For without Moerlein’s Lager Beer
There is no joy at home.
Page 2:
Mary had a little lamb,
It’s fleece was white as snow,
And every where that Mary went
Why Moerlein’s Beer did flow.
Page 3:
This is a happy little crowd,
As they drink, and laugh, and eat
‘Tis Moerlein’s Beer they praise aloud,
For they know it can’t be beat.
Page 4:
On and on we go, over hill and dale,
Bless me, ’tis pleasant riding on the rail,
Moerlein’s Lager Beer, always kept on ice,
Oh, it’s quite refreshing, and it’s awful nice.
Page 5:
Who steals my purse, steals trash,
But he who robs me of my bottle of Moerlein’s,
Robs of that which not only enriches him,
But makes me poor indeed.
Page 6:
Now to every story some moral you’ll find
And the moral to these is the very best kind
“If long would you live and ill health never fear
Drink plenty of
Pure Moerlein’s Lager Beer”
Back cover.
Moerlein’s was originally founded in 1853, and was reintroduced in 1981, and then again in 2004 as Moerlein Lagers & Ales.
Yet Another Periodic Table Of Beer Styles
Today’s infographic is a third Periodic Table of Beer Styles, this one apparently by a Reddit user known as Delirium Tremens.
Beer In Ads #802: Miller Makes It Right!
Tuesday’s ad is for Miller High Life, from what looks to me to be the 1960s. At least that’s my guess based on the look of the ad and the size of the lapels and the tie. What cracks me up is what makes up “A man’s world.” That includes “Shiny wood, smoke, pretzels and good conversation.” Oh, and Miller High Life. Not so sure about that last one. But shiny wood? Oh, yeah.
Beer In Ads #801: Celebrate the Year of the Snake
Monday’s ad is for Tsingtao, but it’s not an old one, but instead is from this year, as the Chinese New Year began yesterday. This year is the Year of the Snake, and that’s what this ad is all about. Happy New Year.
Beer In Ads #800: The Thirsty Soul’s Most Welcome Sight
Friday’s ad is for Barclay’s Lager, probably from around the 1930s. It’s another scraperboard illustration, and I love the poetic ad copy: “The Thirsty Soul’s Most Welcome Sight, Barclay’s Lager — Dark or Light.” And then there’s this bit of wisdom from the bottom of the ad, extolling Barclay’s Lager as “the drink for every kind of thirst.” Now that’s got me wondering about how many different kinds of thirst are there? Is there is list? Is it ranked by degrees of thirstiness? I need to know.
Beer In Ads #799: A Pint Of Praed’s Please!
Thursday’s ad is for Campbell Praed of Wellingborough, Northamptonshire, from around 1934. It’s a scraperboard illustration by Walter Johnston for “A pint of Praed’s please!”
