This is an interesting piece of breweriana I stumbled upon. It’s from around 1900 and apparently is “an instruction manual how to efficiently drink Pilsner Urquell.” Although Google Translates it as “A glass of Pilsner Urquell in one fell swoop,” so I’m not entirely certain. It looks like a postcard to me.
Click here to see the advertisement full size.
Friday’s ad is for Anheuser-Busch, from 1913. It’s a beautiful illustration, but the way the boy is pointing down at the field coupled with the authoritarian-sounding “Anheuser-Busch Will Buy This Barley” (say it with a Colonel Klink accent), it almost feels ominous. And does anybody know if A-B only uses Bohemia’s Saazer hops, or ever did exclusively? Stan? But a cool image.
Today’s infographic is yet another Periodic Table of Beer Styles, this one of unknown origin.
Thursday’s ad is for Country Club Malt Liquor, from 1966, brewed by the Pearl Brewing Company of San Antonio, Texas and St. Joseph, Missouri. The selling points seem quite odd, like “it’s short on head, but long on what you drink malt liquor for,” which of course is for the “walloping good taste.” Uh-huh. That’s why people drink malt liquor. I always wondered that.
Today’s infographic was created by the Beer Drinker’s Guide to Colorado, showing the family tree of beer styles.
Wednesday’s ad is for Old Vienna, the Canadian O’Keefe’s brand, from 1953. While painting the floor red — why?, only heaven knows — the family dog knocks over both the painter and the can of paint. What to do next? The ad suggests that you “cool off” and “open a bottle of sparkling, light-bodied Old Vienna Beer. Is that before or after you smack the dog with a rolled-up newspaper?
Tuesday’s ad is for Schlitz, from 1949, and is one in their “I was curious” series. In adjoining apartments in one of those beautiful brick buildings with ivy-covered walls and planters that don’t really exist in the real world, the residents run into one another and the couple invite down for a glass of Schlitz. I love how dressed up everybody is just relaxing on their patio.
Monday’s ad is for Budweiser, from 1967, and features Johnny Carson’s sidekick Ed McMahon. He’s look relatively normal in the foreground, a button-down man in a grey flannel suit, but the Budweiser suit he’s wearing in the ad behind him? Hiyoooo!
Todays infographic is currently being pitched on Kickstarter, and was created by Dallas, Texas graphic designer Jason Haynes. His Beer Diagram Poster has eight days to go, and so far he’s raised 21 times the amount he needs to get his poster printed. It’s available in three sizes, and you have about a week to pledge if you’d like to get one of his posters, too.
You can see it larger on the Kickstarter page.
Friday’s ad is from the early 1930s, for Pabst Blue Ribbon, though it references the NRA — not that one, the other one — in this case the National Recovery Administration. The NRA was the agency charged with implementing the National Industrial Recovery Act, passed in June of 1933, as part of the New Deal effort to combat the Great Depression. Since it was found unconstitutional by the Supreme Court in 1935, there’s a pretty short window when the ad most likely ran. Still, the illustration is pretty cool, and looks like the later Beer Belongs ads that the industry ran after World War 2.
