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You are here: Home / Art & Beer / Beer In Ads #787: Curious Neighbors

Beer In Ads #787: Curious Neighbors

January 22, 2013 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1949, and is one in their “I was curious” series. In adjoining apartments in one of those beautiful brick buildings with ivy-covered walls and planters that don’t really exist in the real world, the residents run into one another and the couple invite down for a glass of Schlitz. I love how dressed up everybody is just relaxing on their patio.

Schlitz-1949-balcony

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    January 24, 2013 at 12:02 am

    In ads from that era, most everyone was over-dressed beyond belief; ditto for most 50’s TV sit-coms except for “I Love Lucy” & “The Honeymooners”. The vast majority of the American populace NEVER dressed that way, save for church/special occasions. Back then, there were far more honest-to-God blue-collar jobs than financial district/Govt phony ones – these days, the phonies might have the numbers edge. “Dress for Success” existed in damn few Americans’ mindsets then, hit its peak later; thank heavens for the tech world & its more enlightened dress codes! .

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