Thursday’s ad is for Hamm’s, from 1959. Showing a pair of beer glasses toasting at sunset, the headline reads. “Yours, at the bewitching hour … from the land of sky blue waters.” So I guess that means the bewitching hour is sunset?
Beer In Ads #682: He Goes Native … At The Drop Of A Moonbeam
Wednesday’s ad is for Goebel Beer, from 1947. According to the ad, Goebel Beer fans are so enamored of their beer that even when they dream about tropical destinations, like Bali, they still find the Detroit brand sitting on the beach, waiting for them. “He goes native … at the drop of a moonbeam.” I think I’d rather have the trip to Bali.
Beer In Ads #682: He Made The Frontier A Good Place To Eat
Tuesday’s ad is for Budweiser, from 1948, another in their “Great Contributions to Good Taste” series. The image of this as I have is fairly small so it’s hard to make out the story. It appears to have something to do with a man named Fred Harvey and how he made food on the train a better experience for people. I’m not sure what the frontier has to do with that, because it seems to me if the train went there it was no longer the frontier exactly. My understanding of “frontier” is that it’s meant to describe the edge or just beyond a settled area. Once there was a train station and regular rail service that seems to me that it would now be a settled area.
Beer In Ads #681: It Seems There Was This Cow …
Monday’s ad is for Schlitz, from 1951, showing a simple cartoon of the cow who apparently started the Chicago Fire in 1871. Today we know that’s probably not what happened, but the story of the ad is that with water in short supply after the fire, Schlitz sent a shipload of beer from Milwaukee. This was supposedly the first time their beer was sold outside their local market. Is it true? Who knows, why let the truth get in the way of a good story.
Beer In Ads #680: I’m From Milwaukee, I Ought To Know
Friday’s ad is for Blatz, from 1951, featuring that manly entertainer, Liberace, who is apparently from Milwaukee. Who knew?
Beer In Ads #679: The Rheingold Mule
Thursday’s ad is for Rheingold beer, from 1954, featuring Miss Rheingold for that year, Adrienne Garrett. In the ad, she’s hold an odd, very large bouquet of flowers with, inexplicably, a mule by her side.
Beer In Ads #678: Freshness…That’s Hamm’s!
Wednesday’s ad is for Hamm’s, from 1964, showing a giant hand scooping up a glass of beer from the “Land of Sky Blue Waters.” Simple, but effective. I’m thirsty.
Beer In Ads #677: Frank Jones Brewery & Malt Houses
Tuesday’s ad is for an old New Hampshire brewer, Frank Jones, and this is one of those popular illustrations that so many breweries created before, and around, the turn of the last century. This one shows “a beer train led by the 4-4-0 ‘Gov. Weston’ stops at the Frank Jones Brewery — which was founded in 1859 by Frank Jones, who became president of the Boston & Maine in 1889 — in Portsmouth, New Hampshire.”
Beer In Ads #676: Oysters and Lobsters
Monday’s ad is for Budweiser, from 1948, featuring the Wells Fargo express and the curious notion that they became successful by delivering oysters and lobsters far inland. That apparently showed people that there was a need for express delivery service. A-B in turn, consider that a “Great Contribution to Good Taste,” and compared that to what they were doing delivering beer in refrigerated cars in 1948.
Beer In Ads #675: Thanks Almost A Million, New York!
Friday’s ad is for Rheingold, from 1946, featuring the newest Miss Rheingold, Pat Daigle. Only the sixth Miss Rheingold, Ms. Daigle, received nearly a million votes as one of six finalists.
