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Jay R. Brooks on Beer

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Beer In Ads #948: Always In The Picture … Always In Good Taste!

August 6, 2013 By Jay Brooks


Tuesday’s ad is still another one for Pabst Blue Ribbon, this one from 1963. Showing a pretty spiffy rec room, or hobby den, and an impressive DIY toy yacht in the process of being built. But he’s taking a break from his “leisure-time activities” to enjoy a beer with his wife.

pabst-1963

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #947: Pabst Makes It Perfect!

August 5, 2013 By Jay Brooks


Monday’s ad is yet another one for Pabst Blue Ribbon, this one from 1958. Featuring an artist painting what looks like something abstract, or possibly a terrible landscape, though curiously there’s a woman on the grass under his easel with a tray of food and a glass of beer. He’s apparently taking a break with his own beer and a smoke … or maybe that’s the way he paints. Maybe it’s just me, but his posture makes him look like quite the schlub.

pabst-1958-makes-perfect

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #946: Finest Beer Served … Anywhere!

August 2, 2013 By Jay Brooks


Friday’s ad is another one for Pabst Blue Ribbon, from 1950. Showing famous tennis player Pancho Gonzales relaxing with a PBR — and wearing the quintessential tennis getup — that he’s sharing with someone courtside in a suit and tie. It looks like Pancho’s pointing at the blurred player serving on the court, perhaps a new prospect?

Pabst-1950-pancho-gonzales

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #945: Pick O’ The Picnic

August 1, 2013 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1947. Showing a picnic scene, just look at the face that the man chowing down on a chicken leg is making. Is he looking at the PBR being poured into a glass, or the woman in the tight red outfit doing the pouring?

dorne_pabst_29june47

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #944: Heineken’s Pilsener

July 31, 2013 By Jay Brooks


Wednesday’s ad is for Heineken’s Pilsener, from the 1800s. Check out the shape and size of the bottles. This ad is old enough that Heineken still referred to their beer as a pilsener.

Heineken-1800s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Beer In Ads #943: Raiders Of The Schlitzbox

July 30, 2013 By Jay Brooks


Tuesday’s ad is for Schlitz, from the 1950s. It’s probably part of their “Schlitzerland” ad campaign, with this one focusing on the refrigerator, renamed here the “Schlitzbox,” back when people still referred to it as the icebox.

raiders-of-the-schlitzbox

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #942: It Takes A Big Beer To Measure Up

July 29, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1969. The ad curiously shows an upside-down red triangle — the anti-Bass triangle — with a small glass also upside-down on the long neck of the bottle. The wisdom imparted is “the bigger the glass, the better the Bud.”

bud-1969-glass

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

One More Periodic Table Of Beer Styles

July 29, 2013 By Jay Brooks

periodic-table
Today’s infographic is another Periodic Table of Beer Styles, this one by Andrei Chapoval for Mantis Design, from 2001. This is the one I have framed in my home office.

periodic-table-mantis
Click here to see the chart full size.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #941: The Falstaff Gorilla Parachutes

July 27, 2013 By Jay Brooks


Saturday’s bonus ad is our final one for Falstaff, again from 1964. It’s the sixth, and last that I know of, in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla having just parachuted from, presumably, an airplane. For the look on his face, things didn’t go to well. Luckily, his smiling gal pal has a six-pack of Falstaff to soothe the savage breast.

Falstaff-magad44

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #940: The Falstaff Gorilla Rides A Motorcycle

July 26, 2013 By Jay Brooks


Friday’s ad is still another one for Falstaff, again from 1964. It’s the fifth in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla riding a motorcycle with his blue-suited companion riding behind. Luckily they remembered to pack a case of Falstaff cans, which is strapped to the very back of the motorcycle with bungee cords.

Falstaff-magad28

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

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