Monday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from October 1, 1961, in the Boston Sunday Globe, with the headline “Beauties Stop the Presses.”

Sunday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from September 5, 1961, with the text “Beauty’s Brewing aplenty as the six contestants for the Miss Rheingold title lunch at the John Peel Restaurant in Westbury’s Island Inn.

Saturday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 27, 1961, was in the Daily News segment “New York In Focus, with the text “Tapped as 1962’s candidates for Miss Rheingold,” Contest,” and showing the six finalists, clockwise from the center front; Kathy Kersh, Anne Cantrell, Sue Houle, Judy McGuire, Valery Shields, and Tracy Butler.

And here’s the same photo used in a different paper:

And finally, here’s an ad from a few days prior, announcing the upcoming Macy’s Fashion Show where the above photos were taken:

Friday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 27, 1961, was in the Daily News segment “New York In Focus, with the text “Tapped as 1962’s candidates for Miss Rheingold,” Contest,” and showing the six finalists, clockwise from the center front; Kathy Kersh, Anne Cantrell, Sue Houle, Judy McGuire, Valery Shields, and Tracy Butler.

Thursday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 6, 1961, was in the Boston Globe, with the headline “Two Bay State Ex-Students In Miss Rheingold Contest,” they’re announcing the 23rd consecutive Miss Rheingold contest for 1962. Showing the six finalists, with the tagling “Which is Your Favorite” — front row, left to right: Kathy Kersh, Valery Shields, and Tracy Butler; back row, left to right: Sue Houle, Judy McGuire, and Anne Cantrell. But because it’s a Massachusetts’ newspaper, they focus on two of the finalists who went to school in Boston.

Wednesday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper item, from August 3, 1961, with the tagline “Make a Choice,” they’re announcing the 23rd consecutive Miss Rheingold contest for 1962. Pictured are the six finalists, who this year are — front row, left to right: Kathy Kersh, Valery Shields, and Tracy Butler; back row, left to right: Sue Houle, Judy McGuire, and Anne Cantrell.

Monday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Janet E. Mick was Miss Rheingold 1961, and was born January 5, 1935. She was born in Westmont, N.J., but her parents later moved to Camden. Curiously, each of her three sisters also has a name beginning with the letter “J” and a middle name beginning with “E.” Her sisters include Joyce E., Judith E., and Jean E. After graduating from Camden High School, she worked for five years with New Jersey Bell Telephone in the Camden office, before becoming a stewardess for American Airlines. In between, she also enrolled at the American Academy of Dramatic Arts and Ballet in Philadelphia. While a stewardess, she became “Miss American Airlines” and appeared in ads for the airline. She also routinely flew back and forth between Los Angeles, so registered with a modeling agency in California and began accepting modeling jobs, including television commercials. So she entered the Miss Rheingold contest, hoping to supplement her income. She enjoys pizza and making homemade ice cream. In her spare time, she plays tennis, bowls and goes swimming. In September of 1962, the year after her reign, she married John Petersen Warwick, an Exec. VP of the ad agency Warwick & Legler, Inc. He was responsible for such memorable ads as the Timex Torture Test and Heineken and Seagram’s ads, among many others. He later was Chairman and CEO for 33 years of the prestigious advertising firm. The couple had two children. He passed away in 2016, but she appears to still be alive. In this ad, also from December, Janet Mick, Miss Rheingold 1961, is underneath the mistletoe, facing off with, presumably, her paramour. Behind them is a Christmas tree and below them is a tray with two glasses of Rheingold beer.

Sunday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Janet E. Mick was Miss Rheingold 1961, and was born January 5, 1935. She was born in Westmont, N.J., but her parents later moved to Camden. Curiously, each of her three sisters also has a name beginning with the letter “J” and a middle name beginning with “E.” Her sisters include Joyce E., Judith E., and Jean E. After graduating from Camden High School, she worked for five years with New Jersey Bell Telephone in the Camden office, before becoming a stewardess for American Airlines. In between, she also enrolled at the American Academy of Dramatic Arts and Ballet in Philadelphia. While a stewardess, she became “Miss American Airlines” and appeared in ads for the airline. She also routinely flew back and forth between Los Angeles, so registered with a modeling agency in California and began accepting modeling jobs, including television commercials. So she entered the Miss Rheingold contest, hoping to supplement her income. She enjoys pizza and making homemade ice cream. In her spare time, she plays tennis, bowls and goes swimming. In September of 1962, the year after her reign, she married John Petersen Warwick, an Exec. VP of the ad agency Warwick & Legler, Inc. He was responsible for such memorable ads as the Timex Torture Test and Heineken and Seagram’s ads, among many others. He later was Chairman and CEO for 33 years of the prestigious advertising firm. The couple had two children. He passed away in 2016, but she appears to still be alive. In this ad, also from November, Janet Mick, Miss Rheingold 1961, is at the same barn dance as the previous ad, but this time she’s actually out on the dance floor, doing her on do-si-do-ing.

Saturday’s ad is for “Rheingold Beer,” from 1961. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Janet E. Mick was Miss Rheingold 1961, and was born January 5, 1935. She was born in Westmont, N.J., but her parents later moved to Camden. Curiously, each of her three sisters also has a name beginning with the letter “J” and a middle name beginning with “E.” Her sisters include Joyce E., Judith E., and Jean E. After graduating from Camden High School, she worked for five years with New Jersey Bell Telephone in the Camden office, before becoming a stewardess for American Airlines. In between, she also enrolled at the American Academy of Dramatic Arts and Ballet in Philadelphia. While a stewardess, she became “Miss American Airlines” and appeared in ads for the airline. She also routinely flew back and forth between Los Angeles, so registered with a modeling agency in California and began accepting modeling jobs, including television commercials. So she entered the Miss Rheingold contest, hoping to supplement her income. She enjoys pizza and making homemade ice cream. In her spare time, she plays tennis, bowls and goes swimming. In September of 1962, the year after her reign, she married John Petersen Warwick, an Exec. VP of the ad agency Warwick & Legler, Inc. He was responsible for such memorable ads as the Timex Torture Test and Heineken and Seagram’s ads, among many others. He later was Chairman and CEO for 33 years of the prestigious advertising firm. The couple had two children. He passed away in 2016, but she appears to still be alive. In this ad, from November, Janet Mick, Miss Rheingold 1961, is at a barn dance, pausing from the festivities to grab a can of beer from a metal tub of ice as people continue to do-si-do behind her.