Friday’s ad is for Brands Bier, from the 1950s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brand Bierbrouwerij, which was located in the town of Wijlre, in the Limburg region, located in the southeastern part of the Netherlands. It was founded in 1871, although there had been a brewery on the same site since 1340. The text at the bottom, “Het bier waar Limburg trots op is,” translates to “The beer that Limburg is proud of.”

Thursday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster features a man sitting in the sand on what I can only assume is a very hot day. The text at the bottom, “Had ik nu maar een glas koud Drie Hoefijzers Bier!!,” translates to “If only I had a glass of cold Three Horseshoes Beer!!”

Monday’s ad is for 3 Hoefijzersbier, or three horseshoes, from around 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Bernard Leemker.