Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2972: North, South, East, West, Beer Tastes Best Everywhere!

Beer In Ads #2972: North, South, East, West, Beer Tastes Best Everywhere!

April 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for September 1953, and at the top, it reads.

Ob Norden, Süden, Osten, Westen,
ein Bier schmeckt überall am besten!

That translates roughly, very roughly I suspect, as “North, South, East, West,
a beer tastes the best everywhere!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalendersep53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5007: Lucky Lager Bock Beer vs. Karate June 23, 2025
  • Historic Beer Birthday: Joseph Seelinger June 23, 2025
  • Historic Beer Birthday: Henry Foss June 23, 2025
  • Beer Birthday: Brian Yaeger June 23, 2025
  • Beer In Ads #5006: Valley Forge Bock Beer June 22, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version