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Bud TV Launches Tomorrow

February 4, 2007 By Jay Brooks

Today’s Super Bowl extravaganza will feature something like thirty confirmed advertisers, with the lion’s share going to Anheuser-Busch who is expected to air around ten spots, to the tune of $2.6 million per thirty-seconds. Undoubtedly at least a few of those will feature content from A-B’s new online channel, Bud TV, which will debut tomorrow. The site will feature the commercials from the Super Bowl along with original web series such as:

  1. Afterworld: A science-fiction show, partially animated.
  2. Blow Shit Up: Just what it sounds like, the audience submits stuff they’d like to see blown to bits.
  3. Finish Our Film: A spoof of reality shows and a making-of-a-film documentary that will be produced by Matt Damon and Ben Affleck’s production company.
  4. Futureman: Another science-fiction show, though presumably a comedy.
  5. Happy Hour: This show will feature up-and-coming and wannabe stand-up comics.
  6. Ice Vision and Chef: A mockumentary about the attempted comeback of a defrocked superhero.
  7. Replaced by a Chimp: A comedy in which real people’s jobs are replaced by a monkey.
  8. Truly Famous: Another spoof of reality and celebrity shows.
  9. What Girls Want: A female version of “Queer Eye” with a trio of lovelies giving dating advice to some hapless schmo.

Anheuser-Busch is spending a lot of money on it, approximately $30-40 million over the first year of Bud TV. But that’s a drop in the bucket of A-B’s staggering billion dollar plus annual marketing budget, although A-B has also announced they will be reducing the portion of their ad budget usually reserved for network television shows. Still, about $600 million will be spent on more traditional advertising.

Later “channels” on Bud TV reportedly will likely include the following.

  1. Bud Tube: Consumer-generated video, including homemade ads for Bud or Bud Light.
  2. Reality Programming: One show is a live version of The Dating Game show from the 1970s aired from bars and restaurants in 25 cities. Another is “Fool’s Gold,” in which contestants can only take as much gold out of the dessert as they can carry and survive, while a half-crazed miner tries to thwart them.
  3. News: Updates on news and unusual events, designed to give viewers something to chat about over a beer.
  4. Sports: Sports will be featured in some fashion.
  5. Hollywood: Celebrity coverage.

You do have to register so they can be assured you’re over 21, which does seem a little weird since the tv commercials at least can be seen by anyone with access to a television. It appears that after inputting your name, birthdate and zipcode that BudTV accesses a database to confirm that information. Mine, for example, didn’t match at first because I’ve moved within the past year and I was then prompted to insert my previous zipcode. I know I lean a little heavily on the paranoia side, but I find it a little troubling that they have at their fingertips the information to confirm my identity and rough age.

Today’s New York Times magazine has an in-depth piece called Brew Tube about the venture.

The Bud TV host greets you and talks you through how to use the website.

Filed Under: News Tagged With: Business, National, Websites

Dutch Wonderland to Join the Modern World?

February 4, 2007 By Jay Brooks

Every state’s alcohol laws are arcane little systems of dysfunction and no two are exactly alike. I grew up with the laws in Pennsylvania, which have to be near the top, at least in terms of how seemingly bizarre and arbitrary they are. Until very recently, you couldn’t get a drink on Sundays, due to archaic “blue laws.” It’s also a case state, meaning you can only buy beer by the case, except in bars that can sell you a six-pack often at wildly inflated prices.

Pennsylvania is also know for it’s Amish, or Pennsylvania Dutch, population, and I grew up right near these communities. In fact, my ancestors who emigrated to the state in the early 1700s were Anabaptists from Bern, Switzerland. They settled in Bernville and for generations were Mennonite farmers. There’s also a cheesy theme park in the area, near Lancaster, called Dutch Wonderland. All of this has little to do with the story, except to explain why I’ve called the entire state “Dutch Wonderland” ever since I moved away from it over twenty years ago.

One of the odder features of the state, which ended when they introduced photo driver’s licenses, were PLCB cards. These were essentially “drinking cards” which served no other purpose than to legally allow you to enter a bar or other place where alcohol was served. A few weeks before turning twenty-one, you filled out a form and dropped it off at your local “State Store,” along with a pair of headshots from one of those old photo booths that dispensed a sheet of four photos for half a buck. Then on or after your birthday, you picked up your card back at the shop. After your driver’s license also included a photo, there was no need to keep making the drinking cards and they were discontinued. None of this has anything to do with the story, either, I just find it fascinating the lengths states will go to keep minors from obtaining alcohol. It was a pretty elaborate and complicated system. And at the time I was quite indignant because I was also in the armed forces and could never understand the logic that allowed me to die for my country but denied me the right to drink a beer. Plus it’s the weekend and my mind is pretty tangential, jumping from thought to thought without much regard to where it’s leading me.

Alright, back to the main story, and it’s a somewhat familiar one. Every few years it seems Pennsylvania flirts with the idea of changing their liquor laws in some fashion, but it never seems to go anywhere. Now it appears that finally the times, they are a-changing. On February 1, a convenience store in Altoona sold the first beer (sadly a 12-pack of Coors Light) in that type of store. There are still some pretty arcane rules at work such as having to keep the beer separate from other sales and using different cash registers — meaning you have to ring up your purchases twice at the same location at two different cash registers. But now that the Sheetz chain has opened the door, others are considering following suit, such as Wegmans and Weis.

Naturally, the current beer distributor system, through their lobbyist organization, the Malt Beverages Distributors Association of Pennsylvania, is opposing this change because it threatens their monopoly. I can’t say I blame them, but for most people the present system is a pain in the neck and makes it difficult for the brewers themselves, too. The writing may finally be on the wall on this one. I know if I still lived in Dutch Wonderland I’d be arguing hard for this change, especially having tasted the world outside Pennsylvania where alcohol is more freely available. In virtually every neighboring state, beer can be purchased in grocery and convenience stores. Most of the arguments against this change are the same old nonsense about protecting children.

As the Pocono Record editorializes:

Nonsense. Other states where private enterprise extends to alcohol sales have no higher rates of alcoholism, nor has there been a problem with cashiers’ age. These problems are surmountable if Pennsylvania, the do-anything-you-want state in so many other ways, could once get past the idea that government alone should decide when and where citizens can buy beer, wine and liquor.

The real motivation for the perpetuation of the PLCB is political power over an entrenched bureaucracy, not protection of citizens. Pennsylvania should leave the vending of alcoholic beverages to bar and restaurant owners, wine sellers and grocers and other merchants. These capitalists can decide, based on sensible rules and consumer demand, their hours and their prices. Competition would produce a much more consumer-friendly system than what we have now.

But now it’s up to the state’s Commonwealth Court, who has before it a case filed by the Malt Beverages Distributors Association of Pennsylvania seeking to keep the status quo intact for 1,100 beer distributors and 300 wholesalers. So far, experts seem to be leaning toward the court ruling against the distributors. They point to the fact that last year the court would not issue an injunction stopping Sheetz with going ahead with their plan. While certainly not dispositive, it does seem to be a positive sign. It will likely be a few months before the court is expected to decide the case. Until then, Dutch Wonderland will join the modern world, whether briefly or permanently, by allowing beer to be sold in the wider world.

Filed Under: Editorial, News Tagged With: Business, Eastern States, Law

Half Moon Bay’s Restaurant Reviewed

February 2, 2007 By Jay Brooks

Inside Bay Area today has a nice review of the restaurant at Half Moon Bay Brewing by the coast in Princeton-by-the-Sea. The food gets an okay review which is improved overall by the location, atmosphere and the view. The reviewer does like the beer at least, as she writes.

Most people looking to fill their bellies are here for the beer. The brewery employs Alec Moss, a brewer with deep roots concocting beers for breweries in San Francisco and San Mateo. All of the beers, which are brewed on site, are good, but my favorites are the robust amber and the citrus-y Princeton-by-the-Sea IPA.

Alec in the brewhouse at Half Moon Bay Brewing taken about a year ago when several Bay Area brewers got together there to sample one another’s Poor Richard’s Ales brewed for Benjamin Franklin’s 300th birthday anniversary.

And just to annoy the people who believe children and beer don’t mix, here are some photos of my daughter Alice during the same brewery visit, when she was about eighteen months old.

Eager to help out in the brewery.

Proving she’s Daddy’s little girl by trying to steal a taste (no, I didn’t let her).

Filed Under: Food & Beer, News Tagged With: Bay Area, California

Bistro Named Best Bay Area Blues Club

February 1, 2007 By Jay Brooks

The Bay Area Blues Society has named Hayward’s Bistro as “Blues Nightclub of the Year.” The Contra Costa Times has a nice article about the awards and the upcoming 2007 West Coast Blues Hall of Fame and Awards Show, which will be held Saturday March 10, at Kimballs Carnival in Jack London Square (522 2nd Street, Oakland, California).

Congratulations to Vic and Cynthia and the whole gang down at the Bistro. Be sure to stop by on February 10 for their 7th annual Double IPA Festival.

Filed Under: News Tagged With: Awards

Strong Beer Month is Here

February 1, 2007 By Jay Brooks

Beginning today, 21st Amendment Brewery and Magnolia Pub & Brewery, both in San Francisco, will team up again to host their fifth annual Strong Beer Month. Each brewpub has created six new and different seasonal beers — and if you haven’t figured it out yet, they’ll all be strong — that will be available at the two locations throughout February.

From the press release:

It’s that time of year again. This is our fifth annual Strong Beer Month and it has become quite a tradition. When Dave Mclean, owner and brewmaster at Magnolia Pub and Brewery and Brewer Shaun set out five years ago to put on an interesting array of strong beers to warm the body and soul through the San Francisco winter doldrums, they never really conceived that the month of February would be so popular. Five years ago we had six strong beers and this year we bring present you with twelve winter warmers between both breweries. Quite a feat when you think of it as we set aside valuable brewery tank space and our normal house brews and serve up a collection of higher octane adult beverages in all shapes and flavors.

These strong beers are big beers, big in body, bold in flavor and full of the heady, warming sensations that can only come from beers above 8% in alcohol. They span a wide range of styles, from Barleywines, Imperial IPA’s, several strong Belgian beers, imperial smoked porter and a Russian imperial stout. They are all over the map from light to dark but they share one defining characteristic: their strength.

Best sipped slowly and savored, not quaffed in a hurry, these twelve beers command respect. No need to rush through them all in a day. They will be available throughout February (or until they run out) in commemorative 13.5 ounce glasses. Drink all twelve strong ales (six at each brewery) and the glass is yours. Commemorative 2007 Strong Beer Month T-shirts are also available. We will also have special library strong beers from years past presented throughout the month and special food dishes paired with the strong beers.

The strong beers at both pubs:

At Magnolia:

Tweezer Tripel
Old Thunderpussy Barleywine
Smokestack Lightning Imperial Stout
Promised Land Imperial IPA
Weekapaug Monster
Old Perplexity

At 21st Amendment:

Golden Doom
Double Tripel
Blind Lust
Diesel Imperial Smoked Porter
Double Trouble IPA
Lower de Boom Barleywine

Filed Under: News Tagged With: Announcements, California, Press Release, San Francisco

The OLCC vs. Humanity

February 1, 2007 By Jay Brooks

Several people tipped me to this. According to the Oregon Brewers Festival website, after 19 years of it being a family event of sorts, the Oregon Liquor Control Commission (OLCC) will no longer allow minors at all at the Oregon Brewers Festival. Minors were allowed in previous years, though last year they were required to wear these ridiculous orange stickers. Not surprisingly, this has sparked a lot of discussion among the Oregon Brew Crew and on Beer Advocate’s forums. What did surprise me was that there were people out there who have so internalized the puritan propaganda of alcohol and children not mixing that they believe this is a good idea. That separating society into two parts, one that’s kid friendly and one that’s adults-only, is somehow a desirable way to orient the world.

Some of the most alarming are:

  • “I’m sorry, but no one under 21 has any business being at an event with “brew festival” in the name.”
  • “If I could afford micros over swill, I could afford a babysitter so that I could enjoy a brewfest without stress of watching my kids. There just has to be a better place to take the kids than something like a brewfest.”
  • “Why would anyone want to have their kids in a place where people are drinking anyway? You never know what might happen and what you might expose your kids to. It’s also a pain in the ass having strollers all over the place or having to mind yourself or edit yourself because a kid is around. Drinking experiences are meant for adults. It’s no ones fault but your own if you choose to breed. Don’t punish the rest of us because you have to have everything cater [sic] to you because your [sic] a parent now.”

Wow, I find these comments pretty frightening and unenlightened. But let’s look at the sentiments themselves.

According to the first person, no family should ever attend a beer festival. It’s simply not possible. I apparently have no business being there with my wife and our two young children. I have to make a choice, it’s either beer or my family. I guess I can’t have both. Heaven forbid we spend a day in the sun by the river with a picnic lunch and enjoy some good beer, too. How dare I wish to share such an experience with my loved ones and show them how beer is an integral part of society, not something separate to be feared, avoided or worst of all, binged on after the arbitrary prohibition of age is removed. The nerve of me for wanting to show my children what responsible drinking looks like so they can model such positive behavior when they get older.

The second comment is even more of a head-scratcher. This person appears to assume that the only reason someone might take their family to a beer festival is they were too poor to afford a babysitter. Is is possible he can’t conceive of someone actually wanting to spend time with their children? If he finds parenting too stressful to involve his kids at a fest, by all means he definitely shouldn’t, but I don’t understand why he feels the need to restrict the rest of us who actually like having our family members around us. Are there better places to take the kids? Personally, anyplace my family can all be together is a great place. Sometimes we do things I want to do, sometimes the kids get to decide. That’s what families do, they take turns and share experiences so everyone’s life is a little richer and more varied. Just because I’m a parent now doesn’t mean I have to spend all my weekends at Chuck-E-Cheese.

But it’s the last one that really deserves attention, because it’s so unbelievably laced with ignorance and selfishness disguised as advocating freedom for adults. So, one by one, then.

Why would anyone want to have their kids in a place where people are drinking anyway? You never know what might happen and what you might expose your kids to.

Why would I not want my family to be where I am? Why would I care if adult things are taking place in the presence of my children? I make my living from alcoholic beverages, should I be ashamed of that and shield my kids from knowing what they are? What could I possibly “expose” my kids to that they can’t see on television. And frankly, what better place for them to be “exposed” to things than at a place where their parents are there to explain, interpret and teach them about life. I don’t understand the mentality that believes children must be locked away and protected from everything the world might throw at them. That’s how you raise a child who can’t deal with anything different, or adapt to new challenges and situations or is just plain afraid all the time.

It’s also a pain in the ass having strollers all over the place or having to mind yourself or edit yourself because a kid is around.

Ahh, poor baby. Now I’m really feeling bad for this person. She has to be inconvenienced by not having wide open spaces to walk around. There might be things in her way, restricting her free movement. She might have to take a couple of steps to one side and walk around a stroller. Wow, what a hard life she has that she’s actually concerned about how that effects her and makes her life so difficult. And why does she feel she has to act or speak differently if children are around? Does she normally swear like a drunken sailor when there are no children about? And now I’ve burdened her by bringing my kid within earshot of her so that she feels like she has to think of another way to talk, and I can just imagine how difficult that must be. Assuming for a moment that I care if she swears around my kids — I don’t — is it such a burden to her delicate sensibility that she has to express herself more genteelly?

Drinking experiences are meant for adults. It’s no ones fault but your own if you choose to breed. Don’t punish the rest of us because you have to have everything cater [sic] to you because your [sic] a parent now.

Wow, it’s my own “fault” I chose to start a family. I hope she’s not still blaming her parents for making a similar decision. Apparently I’m punishing her because I decided to further the human race. I suppose we should all be pleased that this particular person chose not to breed. In a later comment, she actually claims to still “love” the little tykes, just not if they’re in her way or are a buzzkill to her having a good time. Without getting too melodramatic, what does she think would happen to the future of the human race if everyone decided to just get drunk and not have children, which is apparently her ideal society. Because ostensibly wanting a world where both children and adults can co-mingle is a selfish desire.

Where exactly did she get the idea that “drinking experiences are meant (exclusively) for adults?” Travel to almost any nation on the earth and you’ll find in a majority of them that alcohol and entire families coexist quite seamlessly, and with far fewer problems with binge drinking than we experience. But that’s the price our society has to pay. Keep children from seeing responsible drinking and make it the huge forbidden taboo that it is, and you see what happens. Not only does it create adults who can’t see the value in teaching their children how to be adults and engage in so-called adult activities responsibly but you also create people so selfish that to suggest that they might have to curb their behavior in public is akin to them being punished. What a tough life this woman has that she can’t stand to be dictated how to behave because there are children present. Does it mean that she walks through life avoiding children so that she can be herself and not mind what she says or what language she uses? Are there no adults that might not appreciate her endless cacophony of profanity she feels free to use in kid free zones? She must be a joy to be around.

Happily, not everyone is like this woman. Many people do see the OLCC’s draconian laws for what they are. For example.

Though I have but one wee one, I have LOVED the fact that my family — all 3 of us — can partake in my passion the last weekend of July. We always have gone just as the festival opens on Saturday — when the lines are non existent and the college “let’s get smashed” crowd is still comatose from the night before. While there will always be irresponsible morons where ever you go, for the most part it’s a wonderful family experience.

And.

I just don’t buy your argument that if we can afford micros, we can afford a baby sitter. Drinking the good stuff is a passion and a luxury and it’s BECAUSE it’s a family event that I can afford the indulgence.

We hear it over and over and over again, but I can’t stress enough my belief that responsible drinking starts at home and there is NOTHING wrong with including families in events where alcohol is present. Though there may be drunken boobery as far as your eyes can see, the real young ones will only pay attention to what YOU are doing. And if what they see is an adult drinking beer responsibly, then THAT is what they will learn.

I love Oregon and the fact that, for the most part, Portland is a pretty enlightened society, but rulings like this are an embarrassment and a reminder that, great as it is, our lovely city really isn’t THAT much different from the rest of the country.

One aspect this debate also overlooked is that the OLCC does allow minors to be present at wine events. For example, as one brew crew member relates.

The OLCC discriminates against beer drinkers as they allow kids to wine events. There will be 65 wineries at the Oregon Seafood & Wine fest next weekend and kids are welcome. Please don’t hesitate to let them and your governor know how you feel being unfairly treated as a beer slob, instead of as a wine snob!

So it’s not really enforcing Oregon’s minor posting law as the OLCC claims, or else children would not be permitted at any event that is predominately a drinking event as the law states. It’s again about unfairly treating beer as a negative in society while allowing wine to be perceived as a positive. How else to explain it?

Or as legendary beer writer Fred Eckhardt put it:

This is the same jerk who ruled that the Great American Distillery Festival could only allow THREE (that’s right THREE) quarter ounce tastings of the distilled liquors there. THREE. This at a festival where one could then BUY as many full strength mixed drinks as he/she wished for, while appearing sober, but sane sampling? Forget it. These guys have far too much power. IT’S A CLASS ACT IN STUPIDITY. THE OLCC IS regulating these things in a PUNITIVE MANNER. That’s not rational. If this A**hole would check he’d find that no self respecting child on the planet would drink anything as hoppy and dark and roasty as ANY craft beer. Kids don’t like this kind of beer. Like dry wine, it’s an acquired taste and it doesn’t really come until one is almost old enough to graduate from College.

The fact is that very few of the bigger beer festivals, in this country at least, do allow minors so there really aren’t that many opportunities to annoy non-breeders by traveling with our children. So it’s especially troubling to see one of the few that still was relatively kid-friendly change to adults-only. Frankly, I think this sends the wrong message about beer. It should not be restricted and separated from society because it is a part of society. To pretend otherwise is dishonest and does society a great disservice.

If you’ve been to the OBF, as I suspect many who’ve commented have not, you’d know it’s held in a very large space with big circus-sized tents and large open grassy areas overlooking the Willamette River. There’s plenty of room for both adults and families with children. There is plenty of food available and other activities, as well. It could easily be turned into much more of a family event if not for neo-prohibitionist agendas. The irony that this debate is raging around Portland should not be lost on anyone. There are more breweries within Portland’s city limits than anywhere else in America, meaning a good portion of the town’s economic health can be attributed directly to beer. Usually following the money would lead you to a government that actually cares about an industry contributing to its fiscal stability. But the wild card here is prejudice. Prejudice against vice, against the perception that beer is a social evil. And the number one tactic of neo-prohibitionist groups, as well as many other similarly misguided causes, is that old canard of protecting the children. As I’ve said many times here before, don’t you believe it. Family values is a euphemism for imposing a rigid set of values on everyone else. Because the truth is every family has its own set of values. And mine include enjoying a sunny day at a beer festival along with my wife and kids. Will my being there ruin the experience for someone else? If it’s that woman I’m punishing with my wanton procreation, I certainly hope so.

Filed Under: Editorial, News Tagged With: Law, Oregon, Portland, Prohibitionists

New Laurelwood Pub Closer to Opening

January 31, 2007 By Jay Brooks

The newest Laurelwood Public House at 51st and Sandy in Portland. According to a recent newsletter, “We’ll let all of you know when we’re close to brewing and even more importantly, when the pub will be opening. Things have been moving along quickly in recent weeks and the long wait should be over soon.” There are new photos now posted to the Laurelwood Live Blog.

Filed Under: News Tagged With: Oregon, Portland, Press Release

Extreme Kitchen Kegs

January 30, 2007 By Jay Brooks

My friend and fellow beer writer Lisa Morrison’s new kitchen remodel, along with its new built-in keg system was the subject of a piece in the local paper. There was no link to it, but luckily the Portland Beer Blog re-printed it under the title Liquid Assets. Her and husband Mark Campbell’s new kitchen will also be part of a feature article I did recently for an upcoming issue of Beer Advocate magazine.

Lisa with fellow Portland beer writer Fred Eckhardt.

Lisa and Mark’s built-in keg system. The kegs are housed in the basement.

Filed Under: Just For Fun, News Tagged With: Oregon, Portland

Playboy Uncovers Beer

January 30, 2007 By Jay Brooks

The February edition of Playboy magazine includes an article called Brew Romance, in which a distinguished panel of fourteen chose their favorite bottled beers in several categories. The article then recounts the results. Here are their top ten choices:

  1. Sierra Nevada Pale Ale
  2. Victory Prima Pils
  3. Ommegang Abbey Ale
  4. Anderson Valley Boont Amber
  5. Sierra Nevada Porter
  6. Brooklyn Black Chocolate Stout
  7. Tröegs Tröegenator Double Bock
  8. Samuel Adams Utopias
  9. Alaskan Smoked Porter
  10. Deschutes Mirror Pond Pale Ale

And there were also a few honorable mentions:
 

  • Samuel Adams Double Bock
  • Rogue Shakespeare Stout
  • Anchor Porter
  • Anchor Steam
  • Victory HopDevil
  • Blue Point Toasted Lager

 

It’s a pretty good list, too. I can’t really quibble with any of the choices, they’re all great beers. Sure, I might have put some above others and there’s a few missing from the list I might have compiled — Russian River’s Pliny the Elder comes to mind. And it’s certainly great to see good beer in such a mainstream magazine as Playboy.

Filed Under: Just For Fun, News, Reviews Tagged With: Awards, Mainstream Coverage, Websites

Proposed Man Law: Stick with Your Advertising

January 30, 2007 By Jay Brooks

In a move reminiscent with all of Miller’s recent ad campaigns, they’ve decided to pull the plug of Man Laws, which debuted last spring. Miller announced last week while I was in London that their latest campaign will be on hiatus, perhaps until football season resumes once more in the fall.

The official reason stated is “that Miller is shifting its strategy to focus more on the qualities that make Miller Lite different from other reduced-calorie beers,” which is, of course, businessspeak for sales of Miller Lite continue to fall and the blame has been put on the advertising.

As AdAge (subscription) put it, “Man Law No. 1: Advertising Must Boost Sales.” This seems to be the way these things go nowadays, in a world that’s increasingly faster paced, where new television shows are cancelled within weeks, movies have very short runs, and nothing is really allowed to find its audience over time. If it doesn’t work immediately, then discard it and try something new, and fast. Was our appetite for the next quick fix created by marketing machines or are they merely playing into our natural tendencies using more sophisticated techniques? It’s worth asking, because I can’t believe an entire society with ADD was inevitable … or desirable.

But this seems to be Miller’s biggest problem with their ad campaigns over the past decade, perhaps longer. They had great success with the “tastes great, less filling” campaign of the 1980s but have never really found anything close to duplicating that success. Every couple of months, a new campaign (by a new agency, in many cases) is trotted out to great fanfare only to die in a fiery ball of collective yawns from their target audience. Either they’re poorly thought out (catfights, “Dick”) or they’re not given much of a chance (like the man laws). So then it’s on to the next one, with the predictably same result.

Anhesuer-Busch, on the other hand, has been far more successful in creating a series of memorable ads. Sales of their Bud Light, along with Coors Light, have seen recent single-digit sales increases.

But even if the Man Law ads haven’t translated directly into sales growth, the concept has been wildly popular, inspiring literally hundreds of thousands of proposed new man laws to the Manlawpedia at the Men of the Square Table website. They’ve obviously managed to capture something that appeals to a great many people, so it seems like a bad idea to abandon it before it has a chance to build more fully.

According to AdAge, the “new spots differentiate Miller Lite from its competitors by noting its spelling (“Lite” vs. the less distinctive but not misspelled “Light” used by A-B and Coors). They are expected to air until new work from Crispin, Porter & Bogusky — a return to the more comparative style of advertising Miller employed during Lite’s 2003-2004 renaissance — replaces them in April.”

Of course, in the end, what they really should do is make a beer with more flavor. Because Man Law #1 honestly should be “No one, man or woman, should ever drink a light — or lite — beer … ever.”

Filed Under: Editorial, News Tagged With: Business, National, Websites

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