During this year’s Pliny the Younger release day at Russian River Brewing last month, I met Ron and Rob, who have embarked on creating a video series of rare beer releases under the banner of Limited Release Beer. The idea is to go around the country documenting the brouhaha surrounding each rare beer’s release. So far they’ve done videos for Portsmouth’s Kate the Great, Three Floyd’s Dark Lord, Surly’s Darkness, and the Bruery’s Black Tuesday. The latest video, of course, was just released, and it was this year’s Pliny the Younger.
The video runs about 17 minutes, and includes some background history and information, the day itself, a nice interview with Vinnie Cilurzo talking about Pliny, a Mission Impossible-style animation of stealing some Pliny to take back to their “expert taster,” which turned out to be a trick. I assume that must be part of each episode, and they included it only because it’s in the other episodes, too. Then they finish up with their take on the event and some tips to help you survive the next one. All in all, a fun effort.