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Jay R. Brooks on Beer

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Buddha Building Bottles

October 25, 2008 By Jay Brooks

I don’t have a lot of specifics, but this was too cool not to share. According to the Green Upgrader and few Asian news websites, a “Thai Buddhist temple has found an environmentally friendly way to reach nirvana, using discarded bottles to build everything on the premises from a crematorium to toilets.”

The Wat Pa Maha Chedi Kaew temple in Sisaket province, roughly 370 miles northeast of Bangkok, is better known as “Wat Lan Kuad” or “Temple of Million Bottles” because of the glittering from countless glass containers on the walls. The temple first started using discarded bottles in 1984 to decorate the monks’ shelters. This attracted more people to donate more bottles to build other buildings such as a pagoda, ceremony hall and toilets. Bottle tops were also used to decorate murals.

According to Abbot San Kataboonyo, “the more bottles we get, the more buildings we make.”

Thai monks from the have used over one million recycled glass bottle to construct their Buddhist temple.

There are a dozen more photos at the Green Upgrader and you can see the amazing ways in which the monks used the bottles to create some pretty spectacular structures.

Surprisingly, there are at least two buddha breweries in the world. The Laughing Buddha, in Seattle, and Lucky Beer, in Australia, with a very cool Buddha-shaped bottle.
 

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Cancer Fighting Beer

October 24, 2008 By Jay Brooks

Scientists at Rice University in Houston, Texas are hard at work trying to create a beer that can fight cancer and heart disease. A student research team of six is trying to genetically engineer a beer to include higher levels of resveratrol, the chemical found in red wine that’s believed to fight diseases. It’s the key ingredient that has led to what has been dubbed the “French paradox.”

Last June, scientists at the University of Wisconsin found that giving resveratrol to middle-aged mice makes them age more slowly and has the further advantage of strengthening their heart, even when given a high fat diet. In addition, recent breakthroughs in nanotechnology at Stanford, UC San Diego and Texas at Austin with regard to heart conditions made what the Rice students are trying now possible.

So far, they’re in the “process of developing a genetically modified strain of yeast that will ferment beer and produce resveratrol at the same time.” They quickly discovered that the yeast used in the Rice lab is not particularly good for making a decent-tasting beer. So this summer, the team asked local craft brewer Saint Arnold Brewery for some of their own yeast. Apparently, resveratrol is tasteless and odorless, much like iocane powder, that poison used in The Princess Bride.

“We’re now putting these genes into the yeast,” Taylor Stevenson, one of the team members said. “We’re fairly confident it will work because all the components have worked separately.” The plan is that hopefully the genetically modified yeast could be sold to commercial breweries so that they could make healthy beer, though at this phase of the work it will likely be at least five years before a commercially viable strain is developed.

The team’s immediate plans are to enter their BioBeer in the annual International Genetically Engineered Machine Championship Jamboree next month in Cambridge, Massachusetts. Rice’s news staff also has an article about the team’s efforts entitled Better beer: College team creating anti-cancer brew.

Despite the obvious advantages of a beer that’s indisputably healthy — though in truth beer today is plenty healthy, regardless of neo-prohibitionist propaganda to the contrary — my initial reaction is one of skepticism. Perhaps that’s because I don’t understand genetic engineering all that well. But the idea of a genetically modified beer or Super Beer does not strike me as the best idea to come along. I guess that makes me more of a traditionalist when it comes to food. I’m not a fan of GMOs and I don’t see how this is appreciably different. If GMOs are generally a bad idea, why would genetically modified brewer’s yeast be good?

 

Up, up and away. It’s Super Beer!

 

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A Critique of Duff Beer

October 24, 2008 By Jay Brooks

Although written in 2003, I just happened upon a lengthy analysis of the Simpsons’ use of Duff Beer at the Simpsons Archive to critique the then big three American beer companies on Fox’s animated television series.

It was written by Jeffrey Katzin, an economics major at Tufts University, and called the Advertising of America’s Beer Companies and the Duff Corporation.

After giving an overview of then current and recent past advertising campaigns of Anheuser-Busch, Miller and Coors, Katzin then compares the Duff ads depicted in various Simpsons’ episodes, citing numerous specific examples. He also touches on other aspects of beer marketing, such as sporting events, theme parks and the like.

It’s an interesting overview and analysis of how the Simpsons tapped into how beer marketing taps into peoples’ emotions and exploits their feelings. This is how the big advertisers, with often massive budgets and with campaigns created by the biggest advertising firms in the world, manage to control information and create a perception in the marketplace quite removed from reality.

 

It’s this sort of advertising which has, in my opinion, done much to taint the beer industry and has given the general public a quite incorrect view of what exactly beer is or could be. This , in turn, has done much harm to craft brewers’ efforts to show beer as something different and, more importantly, as a sophisticated, diverse, and flavorful beverage worthy of as much respect as other gourmet products.

From near the end of the article:

The writers effectively depict Duff as a media-crazed beer company. Duff advertises on TV and in society using similar techniques to America’s beer companies; they use political figures, athletes, humorous commercials, stuntmen, and the superhero-like Duff Man. These methods clearly appeal to the youth market, in which viewers with in the market are proved to be more susceptible to consistent drinking habits.

It’s a worthwhile read if you have the time and/or love the Simpsons and good beer.

 

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UK MPs Recommend Lowering Taxes on Draught Beer

October 24, 2008 By Jay Brooks

The decline of the British pub has been much lamented in the UK press recently, with statistics thrown about on the order of 36 pub closings each week. A British publican friend tells me, however, that he thinks those numbers are overblown and that it’s the badly run ones that are closing — and then reopening a month later under new ownership. Whatever the reasons, the English pub is certainly in decline, with many reasons given for the current state of affairs.

“Tax hikes, combined with the ban on smoking in public places and supermarkets selling beer as a significant lost leader — to the extent that it is cheaper than bottled water — have all had a negative impact on a struggling industry.

“While pubs have served a historic role, off-trade has always existed alongside, providing consumer freedom of choice. However, economically, off-trade — thanks to the supermarkets — is now clearly a serious challenge with an annual turnover of about £13 billion almost matching pub sales. The Government must address these issues before further harm is done to the battered pub trade.”

More than 50 MPs have backed a Commons motion criticising supermarkets for selling alcohol cheaper than bottled water.

If American bars were closing at a similar rate, I doubt very much our government would lift a finger to do anything. But unlike on our side of the pond, the UK government actually seems to care what happens to English pubs. Some 400 MPs of all parties belong to the APPBG, with another 60 honorary MEP members. The APPBG is the All-Party Parliamentary Beer Group, and has been in existence for many years. It’s somewhat similar to our recently formed Small Brewers Caucus (which boasts only 34 members). The chair of the group is John Grogan, a member of the Labour party. The APPBG’s charter states the group’s purpose is as follows.

To promote the wholesomeness and enjoyment of beer and the unique role of the pub in UK society; to increase understanding of the social, cultural and historic role of brewing and pubs in the UK, and their value to tourism; to broaden recognition of the contribution of brewing and pubs to employment and to the UK’s economy; to promote understanding of the social responsibility exercised by the brewing and pub industries; to support the UK’s brewing industry worldwide, and to promote a positive future for beer and the pub.

Yesterday, the APPBG published the results of their Community Pub Inquiry, a two year study of pubs in the UK. Effectively, they discovered what everyone already knew; that “the ability of big stores to offer beer or lager for as little as 90p for four cans — while a pint in a pub often costs drinkers seven times as much — [is leading] to a decline of the pub as a social center where drinking [can] be controlled.”

The panel is recommending that the UK government change the tax structure on alcohol, lowering it significantly for draught beer in order to protect the pub trade, which they characterized as “national icons.” Taxes currently constitute at least a third of the price of a pint, giving supermarkets a big advantage because they can absorb the taxes in other high profit items they sell, using beer as a loss leader to get people into their stores.

Other suggestions the panel made included “legally enforceable minimum prices for beer,” which many U.S. states have. In California, for example, it is illegal to sell beer at below cost precisely to avoid the problem the UK beer market is experiencing.

In the UK’s Guardian newspaper, they elaborated on the panel’s goals.

“This side of the pub trade has been largely overlooked in media coverage of licensing hours, law and order and binge drinking, and other problems more typically associated with large town centre pubs and bars… action taken in response to problems with perhaps 5 or 10% of the trade have caused further problems for the other 90 or 95%.”

Nigel Evans, the Conservative MP for Ribble Valley and co-chair of the inquiry, said: “We cannot sit back and let these gems disappear. They are the heart of the community. It is where all community life in some rural areas takes place.”

CAMRA endorsed the study’s findings and suggestions, adding.

A cut in tax on draught beer would reduce the price gap between pubs and supermarkets leading to more people enjoying a drink in the regulated environment of the community pub and not at home or in the street,” said Camra chief executive Mike Benner.

“The report is a big step forward and has many positive suggestions for Government. I hope it will be the catalyst for a change in approach, which struggling community pubs so desperately need.”

It’s nice to see a government actually embrace the positive aspects of alcohol in people’s lives instead of the incessant attacks we get here in the U.S. It’s obviously a complicated issue and it’s hard for me to say whether their recommendations have a chance of being implemented or not, or even if they are, whether they will do any good. But I certainly appreciate the effort, and more importantly that politicians can see pubs as more than something to simply demonize. I’d love to see some of our politicians be brave enough to do the same, but in our climate of zealotry and fanaticism, I imagine coming out in favor of alcohol, even the responsible kind, would be political suicide.

 

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Nebraska Refuses to Reclassify Alcopops

October 23, 2008 By Jay Brooks

I know it’s incredibly unfair of me, but I don’t normally think of Nebraska as having more common sense than my own liberal state, but the proof is right there in a decision handed down today by the Nebraska Liquor Control Commission. Of course, my only experience in Nebraska was driving through it on a cross-country trip over twenty-five years ago, but it’s clear to me I have to rethink my left coast bias.

The neo-prohibitionist group Project Extra Mile had petitioned the state to reclassify alcopops as spirits in an effort to raise the taxes on them 1200%. California did the same thing earlier this year, though they were successful in lying to our state Congress and misleading them into believing that there is any appreciable amount of spirits in alcopops. They are now, and always have been, malt-based beverages and properly considered a part of the beer family. Any other story is pure propaganda. That’s the way the federal government classifies them, and that’s who Nebraska cited in refusing to bow to the neo-prohibitionist group’s demands to reclassify them in their ruling released today.

Congratulations to reason. Score one for common sense.

 

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Brats & Beer

October 23, 2008 By Jay Brooks

I was catching up on some periodical reading this morning, looking through this month’s Playboy. The October issue featured the Big 10 and I came upon a blurb that included a tailgating recipe for a beer sauce for bratwursts inspired by Wisconsin’s love of sausages. The recipe itself comes from Bratwurst Pages, a Wisconsin-centric food website. Their two pieces of advice for enjoying bratwurst to the fullest are 1) use Sheboygan hard rolls, and 2) “never, ever defile them with yellow mustard.”

From the beginning, though, there are three steps to this method — simmering, grilling, and holding. Playboy leaves out the grilling and simmering part, and only lists the sauce recipe, which is referred to as a holding sauce. So first read his specific directions on what to do before the sauce comes into play.

The holding sauce recipe is enough for ten bratwursts and sounds pretty tasty to me. Here is the BratwurstPages Savory Beer Sauce:

For 10 brats, put the following ingredients in a pot:

  • 2-14.5 ounce cans stewed tomatoes
  • 2 bottles or cans beer
  • 1 large onion, chopped
  • 1 green pepper, chopped
  • 1 tablespoon brown sugar

Mix ingredients and bring to a simmer. Hold grilled brats in sauce until ready to eat. Do not let sauce boil.

Still, my favorite part is the way he ends the instructions. “In Wisconsin, nearly everyone drinks beer while grilling brats. Hey, it’s part of the culinary technique, so just do it.” Now that’s advice I can follow.

 

 

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The Flying Saucer Vote

October 22, 2008 By Jay Brooks

Senator Barack Obama holds a commanding lead over Senator John McCain – 10,238 votes (55 percent) to 8,411 votes (45 percent), as of October 21 — in The Flying Saucer Draught Emporium’s 2008 Presidential Election Poll.

The Texas-based restaurant chain kicked off its poll in early September, and polling lasts until election night, Tuesday, Nov. 4. Customers can “vote” for their favorite candidate by purchasing special pint glasses for $5. Votes are tallied and updated at the end of each day, and customers can vote as many times as they like.

“People often discuss politics over a beer, so what better way to get in the spirit of the election than to combine the two – and get to vote for your candidate as many times as you like!” said Shannon Wynne, owner of The Flying Saucer. “Senator Obama leads overall and in the majority of our markets, but Senator McCain does lead in a few. The Flying Saucer is present in several battleground states, so it’s pretty interesting when you look at the breakdown of votes.”

The Flying Saucer is hosting the 2008 poll at all of its 13 locations in six states, which include Dallas, Austin, Fort Worth, Houston and San Antonio, Texas; Kansas City, Mo.; Little Rock, Ark.; Cordova, Memphis and Nashville, Tenn.; Charlotte and Raleigh, N.C.; and Columbia, S.C. Polling data for each location is listed, and appears to updated daily, along with a running total.

The Flying Saucer’s first poll, held in 2004, accurately predicted that incumbent president George W. Bush would defeat Senator John Kerry. For up-to-date poll results on this year’s polling, visit Flying Saucer’s website.

 

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Hop Obama

October 21, 2008 By Jay Brooks

Sixpoint Craft Ales in Brooklyn, New York has released an IPA called Hop Obama, though at 42-44 IBUs it doesn’t sound like too much of a hop bomb, at least not to my extreme west coast hop sensibilities. But perhaps a more centrist IPA is in keeping with Obama’s political leanings.

 

 

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The Cheese and Beer Dinner

October 21, 2008 By Jay Brooks

The Beer Chef, Bruce Paton, hosted his first cheese and beer dinner October 20, with Sheana Davis providing the cheese knowledge portion of the dinner, with beers from San Francisco Brewers Guild. The dinner was sold out and began with four San Francisco beers and a variety of cheeses and other appetizers made using cheese, such as lamb cheeseburger sliders and tomato soup with a wedge of grilled cheese sandwich in each cup.

After the cheese and beer dinner. From left, Arne Johnson (Marin Brewing), Aron Derosey (Beach Chalet), Bruce Paton, Sheana Davis, Ben Spencer (Magnolia), Ron from 21A, Brenden Dobbel (Thirsty Bear) and Rich Higgins (Gordon Biersch).

 

For more photos from the cheese and beer dinner, visit the photo gallery.
 

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The ALEction at Half Moon Bay

October 20, 2008 By Jay Brooks

Leave it to Alec Moss and the folks at Half Moon Bay Brewing to come up with a unique way to decide the election. Coincidentally, their beer line is named Maverick’s and they’ve come up with two new tap handles and labels for their popular Harbor Light Ale, which their website describes as “a light colored beer brewed with European malt and hops. Lager-like flavor and a light, clean aftertaste.” Though the beer is the same, they’ve labeled one beer for Barack Obama and another for John McCain. At the bar, the tap handle on the left features Obama and the tap handle on the right has McCain.

Half Moon Bay’s alection is then tracking sales of both the draft varieties and also 22 oz. bottles, which likewise feature two different labels for each of the candidates. Bottles can be found at the brewpub and also at select bay area retailers (and can be purchased online, but only in California).

So far, Obama has outsold McCain 5,048 to 1,336. I’m not sure how often it’s updated, but there is a tally online. As the Half Moon Bay alection puts it, vote early and often.

 

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