Thursday’s ad is for Brasserie Vandenheuvel, from around 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts demobilization after World War I, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.

And below is a detail of the art.

Monday’s ad is for Gueuze Merlink, from 1953. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Merlink, which was “formed after a merger of Merlo and Linkebeek breweries in 1940. Merlo in Uccle was founded as “Brasserie L. Vandenperre” in 1892, at 392 Chaussée de Neerstalle. It later took the name “Brasserie du Merlo,” then merged in 1940 with the brewery Linkebeek to form brewery Merlink, which finally became “Breweries-Matleries Merlo and Linkebeek, SA Merlink.” I’m not sure who created this poster.

Sunday’s ad is for Mort Subite, from probably mid-20th century, perhaps a little earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” This is another poster using the traditional Mort Subite logo, like yesterday, and also in full color. Happily, these are better images, and I think it’s a shame they went away from using the full color version and today use the red and black logo instead. I’m not sure who created this poster.

Saturday’s ad is for Mort Subite, from probably mid-20th century, perhaps a little earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” This is the traditional Mort Subite logo, but this is the only instance I’ve seen where it’s in full color. Unfortunately, all I could find was two snapshots of what appears to be the same framed poster or ad in the same location. Neither are in great shape, but the second one shows the color a bit better even though it’s not terribly in focus. I’m not sure who created this metal sign.

Friday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” The text at the bottom, “La plus vieille, La meilleure!!” Google translates as “The oldest, The best!!” I’m not sure who created this metal sign.

Thursday’s ad is for Gueuze Merlo, from after 1940. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Merlink, which was “formed after a merger of Merlo and Linkebeek breweries in 1940. Merlo was founded in Uccle as “Brasserie L. Vandenperre” in 1892. I’m not sure who created this metal sign.

Wednesday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” I’m not sure who created this metal sign.