Saturday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one shows fove different people all drinking a large mug of beer with the text above reading “ils Boivent tous la Biere de La Croix de Lorraine de Bar le Duc,” which translates to “they all drink the beer of La Croix de Lorraine from Bar le Duc.” I don’t know who the artist is that created the poster.

Friday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one is a beautiful example of the idealized illustration of a breweries that used to be popular. I don’t know who the artist is that created the poster, but there is a signature in the lower right-hand corner, but it’s hard to read. It looks something like “W. Sourisch” or some such.

Wednesday’s ad is for Croix De Lorraine Le Bon Bock,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one, following the theme of the man holding a tankard of beer, is for their bock beer. I don’t know who the artist is that created the poster.

Wednesday’s ad is for Croix De Lorraine Limonade “Royale,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. In addition to beer, they also produced a popular lemonade, though I don’t know what made it “royal.” As for the name at the bottom, “Roger Thevenot,” one auction site suggested it was the name of a restaurant or tavern owner, but that doesn’t make sense to me, it looks too much like a part of the poster to be something they just added to every poster with a different name. The artist is that created the poster was named “Regoz.”

Monday’s ad is for Croix De Lorraine, from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. I don’t know who the artist is that created the poster, although in the lefthand corner it appears to be signed “G. Elisabeth.”

Sunday’s ad is for Croix De Lorraine, from 1950, though it’s more likely that’s the date of a reproduction and the original was fifty years or earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. I don’t know who the artist is that created the poster, but it was printed by Draeger Imp., founded by Charles Draeger, who was a “French printer who has published some of the masterpieces of the French edition and was one of the pioneers of advertising.”

Saturday’s ad is for Grande Brasserie Bière Alsacienne d’Adelshoffen, from the mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brasserie Adelshoffen. Adelshoffen was a brewery in the village of Adelshoffen, in the Alsace region of France. It was founded in 1864, but closed in 2000. Today, its flagship brand, Adelscott, is owned by the Heineken group.

Friday’s ad is for Grande Brasserie Bière Alsacienne d’Adelshoffen, from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brasserie Adelshoffen, showing a beer mug attached to the moon so the moon could enjoy a beer, too. Adelshoffen was a brewery in the village of Adelshoffen, in the Alsace region of France. It was founded in 1864, but closed in 2000. Today, its flagship brand, Adelscott, is owned by the Heineken group.

Below is a slightly larger version of the poster as a metal sign.