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Jay R. Brooks on Beer

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Beer In Ads #3055: Cardinal Kids Beer Wagon

July 15, 2019 By Jay Brooks

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Monday’s ad is for “Brasserie du Cardinal,” from the 1890s, I think, or thereabouts. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by French artist Louis Théophile Hingre. He died in 1911, which I why I believe this work is most likely from the 1890s or so, since it fits the style at that time, but it really could conceivably be any time prior to 1911.

Cardinal-kids-1890s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3054: Beer, A Healthy And Thirst-Quenching Drink

July 14, 2019 By Jay Brooks

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Sunday’s ad is for “Brasserie du Cardinal,” from 1955, with the tagline “La Bière, une Boisson Saine et Désaltérante,” or “Beer, a healthy and thirst-quenching drink.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by SSPL, which I assume is a Swiss ad agency.

la-biere-une-boisson-saine-et-desalterante-1955

Filed Under: Art & Beer, Beers Tagged With: Advertising

Beer In Ads #3053: Cardinal La Bonne Bière

July 13, 2019 By Jay Brooks

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Saturday’s ad is for “Brasserie du Cardinal,” from 1955, with the tagline “la bonne bière,” or “the Good Beer.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-la-bonne-biere-1955

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3052: Cardinal Lady With The Red Umbrella

July 12, 2019 By Jay Brooks

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Friday’s ad is for “Brasserie du Cardinal,” from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3051: Cardinal Bock, Fest-Bier

July 11, 2019 By Jay Brooks

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Thursday’s ad is for “Brasserie du Cardinal’s Bock, Fest-Bier,” from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-bock-fest-bier-1952

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3050: Cardinal … So Good

July 10, 2019 By Jay Brooks

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Wednesday’s ad is for “Brasserie du Cardinal,” from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-so-gut-1962

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3049: Beer Is A Good Thing

July 9, 2019 By Jay Brooks

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Tuesday’s ad is for “Bier ist etwas Gutes,” or “Beer is a Good Thing,” from 1957. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association, and was created by Swiss artist Alex Guhl.

bier-ist-etwas-gutes-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3048: Bier, Bière, Birra Truck

July 8, 2019 By Jay Brooks

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Monday’s ad is for Bier, Bière, Birra, from 1970. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. The artist who created it is Elvira Vomstein.

bier-biere-birra-1970-truck

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3047: Bier, Bière, Birra Boat

July 7, 2019 By Jay Brooks

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Sunday’s ad is for Bier, Bière, Birra, from 1970. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. The artist who created it is Elvira Vomstein.

bier-biere-birra-1970

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3046: Osterbier & Bockbier

July 6, 2019 By Jay Brooks

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Saturday’s ad is for Osterbier & Bockbier, or Easter Beer and Bock Beer, from 1929. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Actienbrauerei Basel, located in Basel, Switzerland. It was founded in 1875, but closed in 1964. I don’t know who the artist is who created the poster, though it was printed by Publivox in Geneva.

osterbier-bockbier-der-actienbrauerei-basel-1929

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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