Saturday’s ad is for Budweiser, from 1943. This ad features a long line of soldiers and workman forming a ring around a giant clock, with the headline “Be sure all the essential B Vitamins give You a full day’s work.”
Beer In Ads #2812: Starch Helps Make Munitions
Friday’s ad is for Budweiser, from 1942. This ad features another wartime history lesson on how much research Budweiser has done into barley and their “Corn Products Division.” They also list eight other by-products that their research has led to.
Beer In Ads #2811: You Know The Minuteman …
Thursday’s ad is for Budweiser, from 1944. This ad features a history lesson on how much work was done by the “missus” of the average minuteman, with the obvious analogy to wives back home during World War II with so many husbands in the military overseas fighting the war. She does not look very happy. I think she needs a beer.
Beer In Ads #2810: Genesee In The Jungle
Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, is a poster done in the style of French post-impressionist painter Henri Rousseau, specifically his many naïve or primitive paintings set in the jungle.
Beer In Ads #2809: Genesee Fisherwoman
Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, part of a series of framed promotional posters, features a woman fishing who just caught a sizeable bass, or is that a trout. I don’t really know my fish. Anyway, she looks really happy about it.
Beer In Ads #2808: Genesee Horses
Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a horse, standing majestically and staring off into the distance. Yeah, I don’t get it either.
They must have really liked the horse motiff, because they did a second one with a mare and her foal.
Beer In Ads #2807: Black Hat Genesee
Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a woman staring at us, wearing a great big black hat. She also has on long black gloves and is holding a glass of beer in one hand.
Beer In Ads #2806: Swimmer’s Beer Break
Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a swimmer in a pool, who’s just come from air, and perhaps he has the bends from a very deep pool. Because upon pushing out of the water and into the air, he’s seeing a vision of glass of beer suspended on the water, floating above the pool. It’s a miracle.
Beer In Ads #2805: Genesee Pike
Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters by artist Sherm Pehrson, features a Pike (I think) fish swimming underwater below some smaller fish. It almost looks like he’s hunting them, but then fish behavior is not my strong suit.
Beer In Ads #2804: Farmer’s Beer Break
Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a farmer who’s taking a break from his work. It appears to be a hot day, and he’s sweating profusely, but luckily he’s got a glass of beer to quench his thirst.
