Tuesday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows a Native American, and he’s making smoke signals, first one ring, then another and then a third. It’s an impressive job, I could never get more than a smudge of smoke whenever I tried it.
Monday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a pelican, and as each fish jumps into its mouth it creates a ring in the water. I wish food would just jump into my mouth, it would make eating so much easier.
Sunday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows a woman cooking up a fish on a campfire, presumably caught by her fisherman husband standing next to her. As the fish cooks, it adds rings. Maybe that’s how you know it’s done; when it reaches three rings? Wouldn’t that be handy?
Saturday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a clown juggling rings, starting with one and progressing to three. I like their idea to get people to order it. “Order the ‘Handy’ way.”
Friday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, this one shows a man carefully tending his garden consisting of a ring of flowers, which becomes two rings and then, naturally, a third. Yet he looks surprised that the flower rings keep multiplying. Maybe he’s a better gardener than he realizes, or perhaps he’s had too much to drink.
Thursday’s ad is for Ballantine, from the 1940s. In this ad, part of a series of clay figure dioramas, the ad depicts the transaction between Peter Minuit and the Lenape Native Americans in 1626. When exactly, is an open question, but he arrived in Manhattan on May 4, 1626 and the sale is believed to be taken place around mid-May, though it was reported until November, when a letter mentions it. “Minuit is generally credited with orchestrating the purchase of Manhattan Island (around $24 in today’s money) for the Dutch from the Native Americans called the Lenape, which later became the city of New Amsterdam, modern-day New York City, which was the core of the Dutch colony of New Netherland and the later British colony of New York. He also founded the Delaware colony in the early 1600s.” The myth about the beads is probably just that, a myth.
Wednesday’s ad is for Ballantine, from 1950. In this ad, part of a series progressing from one, to two, to three rings, this one shows the multi-colored northern lights with a native Inuit man (which they would have undoubtedly called an Eskimo when the ad originally ran) in the snow next to a giant bottle and glass of Ballantine Ale.
Tuesday’s ad is for Ballantine, from 1959. In this ad, another simple one, a full glass of Ballantine Beer hovers above a beautiful ocean with a man fishing from a rock below. I’m not quite sure why that makes it “the largest-selling beer in the East” or why it’s “the crisp refresher,” but I am inexplicably thirsty.
Monday’s ad is for Ballantine, from 1962. In this ad, a cold bottle and full glass of Ballantine Beer is beautifully rendered in front of a field being harvested. Pretty simple, pretty cool.
For our 123rd Session, our host will be Josh Weikert, who writes Beer Simple. For his topic, he’s chosen CyberBrew — Is the Internet Helping or Hurting Craft Beer? Thankfully, he elaborates on his thinking:
This month, we’re taking on the internet and craft beer: is it a help, a hinderance, an annoyance, or all of the above? How is beer drinking/brewing different in the internet age, and how is the internet changing the way brewers and craft beer drinkers do business?
Topics might include:
- Marketing beer in the internet age
- The astounding influence of beer bloggers to make or break breweries (just kidding, but seriously, what’s the effect of all of this quasi-journalistic beer commentary on the drinking and brewing public?)
- How are beer reviews (expert and mass-market) affecting what gets brewed and drank?
- Are beer apps for tracking and rating overly-“gamifying” beer (or does that make drinkers more adventurous)?
- Just how fast do aleholes on message boards and elsewhere turn off prospective craft beer enthusiasts?
And, of course, I’m sure that you’re all more creative than me and there’s a lot I’m missing.
To participate in the May Session, on or before Friday, May 5, 2017 — which is this Friday, just a few days away — write a post about your views about beer online, what Josh refers to as CyberBrew. “Leave a comment with a link to your post in the comment section” of the original post, “preferably by May 5th (the first Friday of the month, also known as ‘next Friday’). Even if you’re running a little late, leave your comment and I’ll catch it. The roundup will publish in mid-late May (I’d say that the 15th is a likely target), and we’ll see what everyone came up with.” Easy as 1-2-3.
