Thursday’s ad is for Carling Black Label, from 1956, during their “Hey Mabel” period. Showing a golf motif with a face made of a hat, golf balls and tees, with the eyes glancing at the bottle of Black Label. Apparently that’s all you need, even if “the putts won’t drop.”
Today in 1910, the Union of South Africa was formed from four British colonies; and on the same day in 1961, South Africa declared themselves a republic.
South Africa
South Africa Breweries
South Africa Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05% and 0.02% for professional drivers (trucks over 3.5 tonnes, and vehicles carrying passengers for reward) National Road Traffic Act, 1996
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 4
Prohibition: None
Wednesday’s ad is for Washington’s Olympia Beer, from 1959. Showing a fishing scene in the great outdoors, with fish rilling on the fire and a six-pack of Olympia cans ready to wash it all down.
Tuesday’s ad is for Franz Falk Brewing Co., a Wisconsin brewery which was only around for a short time, from 1856 to 1892 — 36 years. I don’t know for sure, but it looks to me to be from the latter half of the 19th century. I’m not sure why anyone would entrust a couple of beer bottles and glasses on a tray to a young girl, but she certainly knows she’s not supposed to drop them. I can’t tell if she’s so upset because one of them is about to break or she knows she’s going to get a whoopin’ when her father finds out.
Monday’s ad is another one from the 1950s, again for the Canadian beer Dow Ale. I love how in the fifties everybody dressed up to watch television, lounging at home in a suit and tie or party dress. What is it about the 50s where so many products claimed to be “friendly” in their advertising? For this one, it’s “the beer with the Friendly Flavor.” I love that.
Today in 1918, Azerbaijan gained their Independence from the Russian Empire.
Azerbaijan
Azerbaijan Breweries
Azerbaijan Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 3
Prohibition: None
Today in 1918, Armenia gained their Independence from the Ottoman Empire.
Armenia
Armenia Breweries
Armenia Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.04%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 2
Prohibition: None
Today in 1966, Guyana gained their Independence from the UK.
Guyana
Guyana Breweries
Guyana Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 3
Prohibition: None
It seems we’re not the only mammals with a taste for beer. In the small Massachusetts town of Boxford a few days ago, six young cows escaped from their pen and set out on a night of partying. Lured by the music of a college graduation party down the road, they crashed the party and immediately went for the beer.
According to the Boxford Police, via Gawker:
Being uninvited didn’t seem to bother the kine, which helped itself to a few cold ones. “They went right for the beer,” said Lt. James Riter. “And then when one was done, they’d knock another one over and take care of that beer.”
And the local newspaper, the Eagle-Tribune, reported that the cows seemed to prefer Bud Light over Miller Lite.
Watch the full story below.
Friday’s ad is also from the 1950s, for the Canadian brand Molson, specifically their Export Ale. It’s a good use of limited colors, and I love the expression on the man’s face.
