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You are here: Home / Beers / Pete Brown On Beer Marketing

Pete Brown On Beer Marketing

November 15, 2009 By Jay Brooks Leave a Comment

pete-brown
While you should know Pete Brown from his books, especially what is arguably the best beer book of the year, Hops and Glory, he began his career in marketing and worked on several high-profile ad campaigns for well-known beer brands. On Wednesday in the UK’s Daily Mail, Pete had an interesting article giving his perspective on the present state of beer marketing. It’s entitled “The rise and fall of Britain’s favourite beers: Why brewers are desperate for us to spend £4 on a pint of lager”. Although it details British ad campaigns you may not be familiar with, it’s still worth a read, as many of the points he makes I think are universal.

Filed Under: Beers, Breweries Tagged With: Advertising, Marketing, Packaging, UK



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