Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Beers / Pete Brown On Beer Marketing

Pete Brown On Beer Marketing

November 15, 2009 By Jay Brooks

While you should know Pete Brown from his books, especially what is arguably the best beer book of the year, Hops and Glory, he began his career in marketing and worked on several high-profile ad campaigns for well-known beer brands. On Wednesday in the UK’s Daily Mail, Pete had an interesting article giving his perspective on the present state of beer marketing. It’s entitled “The rise and fall of Britain’s favourite beers: Why brewers are desperate for us to spend £4 on a pint of lager”. Although it details British ad campaigns you may not be familiar with, it’s still worth a read, as many of the points he makes I think are universal.

Filed Under: Beers, Breweries Tagged With: Advertising, Marketing, Packaging, UK



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Chris White July 1, 2025
  • Beer In Ads #5012: It’s A Sign Of Spring June 30, 2025
  • Beer Birthday: Hildegard Van Ostaden June 30, 2025
  • Historic Beer Birthday: Louis J. Hauck June 30, 2025
  • Beer In Ads #5011: It’s My Kind Of Dry June 29, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version