Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1941, features a simple line of Schaefer Light Beer bottles with the tagline, “Line’s Busy!”
Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1971, features a close-up illustration of a man pitching a softball. Since the playoffs for MLB are around the corner, this might get you in the mood.
Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features a very enthusiastic Thanksgiving dinner. I say that because I’ve never even heard of a Thanksgiving dinner where people dress up as pilgrims with little pilgrim hats. She’s also carrying a tray of beer that also has on it a turkey centerpiece with toothpicks holding cut-up hot dog pieces. Yum. Of course, maybe they’re turkey dogs?
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1937, features a group of men — all men, oddly — in a bar, having a meal and some beer. Although maybe it’s a “gentlemen’s club” since the tagline is “In tavern or club … IT’S BEER AT ITS BEST.”
Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1941, features an unseen hand holding a glass of beer that’s gradually tipped back and emptied, with the tagline “Going! Going!! Grand!!!”
Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features “international star of screen and radio” Annabella, who “was a French cinema actress who appeared in 46 films between 1927 and 1952, including some Hollywood films during the late 1930s and 1940s.”
Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1950, features the tagline “Get Pale Dry .. Quick!” Asking customers to order your beer quick seems like a weird approach to take.
Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1948, features American actress Paulette Goddard holding a glass of beer, and there’s another photo of her in the background holding an armload of antiques. That’s because, according to the ad, she’s opened an antique shop in Pomona, New York. I’m not sure what that had to do with anything, but maybe that’s how Schaefer got her to appear in the ad.
Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from the 1950s, features a woman holding a bottle and glass of beer on a billboard, with a rining bell. I’m not entirely sure what the significance of the bell is, but okay, why not?
Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1936, features the first cans of Schafer beer with a full glass of beer next to it. The ad is dated mid-September of 1936, which is most likely when they first starting putting the beer in cans.
