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Jay R. Brooks on Beer

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Beer In Ads #1203: Ale Man John W. Harvey

May 26, 2014 By Jay Brooks


Monday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features John W. Harvey, owner of the Elliot Bay Lumber Co., making him “a man with a thirst for a manlier brew.”

Ballantine-1963-John Harvey-Elliott-Bay-Lumber-Co

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1202: Ale Man Alec Cushing

May 25, 2014 By Jay Brooks


Sunday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Alec Cushing, who built the Squaw Valley Ski Resort, making him “a man with a thirst for a manlier brew.”

1962-Ballantine-Ale-Who-is-the-ale-man-Alec-Cushing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1201: Ale Man Elliot Burch

May 24, 2014 By Jay Brooks


Saturday’s ad is another one for Ballantine Ale, also from 1962. In an ad series somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, although more marginally famous tending more toward the manly fame. In this one, the ad features Elliot Burch, who trains horses, making him “a man with a thirst for a manlier brew.”

1962-Ballantine-Ale-Who-is-the-ale-man-Elliott-Burch

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1200: Who Is The Ale Man?

May 23, 2014 By Jay Brooks


Friday’s ad is for Ballantine Ale, from 1962. In an ad somewhat similar to the Blatz series, the “Ale Man” in the ad is a famous person, a well-known yachtsman of the time, William “Bill” Snaith, sailor of the Figaro III, which can be seen in the ad. Snaith was also, according to the copy, “a man with a thirst for a manlier brew.”

Ballantine-1962-william-smith

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1095: The Crisp Refresher

February 7, 2014 By Jay Brooks


Friday’s ad is for Ballantine Ale, from 1959. Showing a winter scene, with a giant glass of Ballantine Light Lager Beer showing some exquisite lace. And I guess it must be pretty cold, too.

Ballantine-1959-winter

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1094: The Old Tyme Train

February 6, 2014 By Jay Brooks


Thursday’s ad is for Ballantine Ale, from 1946. Part of a series of historical ads Ballantine did in the forties. This one shows an early iron horse stopping by the tavern as the barkeep brings a few tankards of beer to the thirsty travelers.

Ballantine-1946-trains

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1072: The Land Of Something Better

January 15, 2014 By Jay Brooks


Wednesday’s ad is for Ballantine Ale, from 1942. Showing a man studying, presumably in the evening, to better himself and perhaps get a degree or start a new career. Among the “better things” he’s working for is a better beer, in this case Ballantine Ale. It seems a bit of a stretch to link the two ideas, but what the hell, it was war time.

Ballantine-1942

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1056: The Ballantine Snowman

December 30, 2013 By Jay Brooks


Monday’s ad is another one for Ballantine Ale, from 1947. This one also uses their standard layout from that time period, and features an awesome snowman holding a beer. I have an original of this ad framed in my office; it’s a favorite.

ballantine-1947-snowman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1055: The Ballantine Sleigh

December 29, 2013 By Jay Brooks


Sunday’s ad is for Ballantine Ale, from 1949. One of their standard layouts from this time period, this one shows a winter time sleigh being loaded into it. I bet their not going to grandmother’s house.

ballantine-1949-sleigh

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #1042: It’s Always Winter In Your Refrigerator

December 16, 2013 By Jay Brooks


Monday’s ad is for Ballantine, from 1953. Don’t you miss the days taking the horse and sleigh out to the pond and cutting off some slabs of ice to keep your beer cold? Yeah, me neither. That’s because, as the ad puts it. “It’s Always Winter in Your Refrigerator.” For “the flavor that chill can’t kill,” not that it hasn’t tried.

Ballantine-1953-freeze

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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