Thursday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to somehow put banners on the bottom of a group of biplanes as they were taking off. Or maybe while they were already in the air — he is carrying a ladder and an umbrella after all — though I’m not sure how that would have worked all the same.

Wednesday’s ad is for Bass Ale, from 1955. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So two athletes (footballers?) are holding a trophy. They seem to play for the red and blue team and the trophy has crowns for both Red Bass and Blue Bass. How they’re going to decide is unclear to me, because isn’t the trophy usually brought out after the game? They’re both smiling, so who knows.

Tuesday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad walked into an empty town square and hung banners everywhere, from the turret of the castle to the fountain in the middle of the square.

Moday’s ad is for Bass Ale, from 1955. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a bicycle race to determine which triangle is the best. I’m not sure what the megaphones are for, however, that’s a bit of mystery.

Sunday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just hung a ginormous banner on an Egyptian pyramid as someone is arriving riding on a camel. And I’ll bet they’re thirsty. What to drink, what to drink?

Saturday’s ad is for Bass Ale, from 1955. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a cow show to determine which triangle is the best. Personally, they’re both lovely bovines, but I’m going to have to go with the bottle-conditioned beer, but I have a feeling they’re both good.

Friday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just hung a number of banners all over the train station. They’re on the baggage, suitcases, even a bookings sign.

Thursday’s ad is for Bass Ale, from the 1950s. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a horse race to determine which triangle is the best. Personally, I’m going to have to go with the bottle-conditioned beer, but I have a feeling they’re both good.

Wednesday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad just hung a banner on a football, or soccer ball. I’m not sure when he was able to do that, but as a player took a shot on goal, the ball went flying high into the stratosphere, well wide of the mark, and I have to think having a sign taped to it would make it harder to aim. As Bill walked away, he quipped, “There’s plenty of ‘kick’ in that.”

Tuesday’s ad is for Bass Ale, from before the 1950s. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, painted by English artist and illustrator William Barribal, it’s an older gentleman declaring his preference for Bass. I’m not sure when it was done, but in the 1920s and 30s he was doing posters for Schweppes, the London and North Eastern Railway, among others. So that time period makes sense.