Our 49th Session brings things full circle from the very beginning of the Session, first proposed by Stan Hieronymus four years ago. Our fifth year of monthly Sessions will start with the original first three hosts, Stan, Alan (from A Good Beer Blog) and myself. The first of these blasts from the past has Stan, from Appellation Beer, taking on the topic A “Regular” Beer. What is a “regular” beer, you may be wondering? Take it away, Stan:

In March of 2007 I couldn’t have guessed the topic March 4, 2011 might be “regular beer.” How vague is that? But when in December I was motivated to post my defense of “regular beer” the course was set.

Please write about a regular beer (time to lose the quotation marks). You get to define what that means, but a few possibilities:

• It might be your “go to” beer, brewed commercially or at home. The one you drink regularly.
• I could be a beer your enjoy on a regular special occasion. When in San Francisco I always like to start with draft Anchor Liberty Ale. But it might be your poker night beer.
• It doesn’t have to be a “session beer,” but it can be.
• It probably shouldn’t have an SPE of more than $25 (that’s a very soft number; prices may vary by region and on premise further confuses the matter). Ask yourself, is it what somebody in a Miller High Life TV commercial in the 1970s could afford? Because affordability matters. I’m all for paying a fair price (which can mean higher than we’d like) to assure quality and even more for special beers, but I’m not ready to part with the notion that beer should be an everyman’s drink.
• Brewery size, ownership, nationality do not matter. Brew length doesn’t matter. Ingredients don’t matter. It feels a little strange typing that last sentence, since the Mission Statement here says ingredients matter. But I hope you get the point. I prefer beer that costs a little more because its ingredients cost more, because there’s more labor involved. You don’t have to. Beer should be inclusive.

Still not clear? Consider this a sample post. It mostly illustrates you can write anything you damn please.

So put on your thinking cap — or should that be drinking cap? — and let everybody know what you think a regular beer might be for the next Session on Friday, March 4.

Andrew Couch at I’ll Have a Beer has agreed to host our 33rd Session and he’s announced his topic for it. And for those of us who are numbers geeks, it has nothing to do with Rolling Rock.

Instead he begins with this wonderfully enigmatic tale:

My sister once told me a story she had heard about a sculpture exhibit: on the winter day it opened, the artist placed a coat rack next to the door. Predictably, the patrons hung their coats on it. Each day the artist moved the rack a bit closer to the rest of the exhibit, until the day came when the visitors chose not to use the “piece of art” for their coats. That day the artist placed a sign on the coat rack that stated simply, “Art begins here.”

Framing is a concept often associated with politics, but which in reality can be applied to virtually anything. Couch goes on to explain what he’s looking for, discussing the philosophy of framing beer and how to apply it to next month’s Session.

Imagine persuasively describing craft beer to someone who has until now entirely missed out, maybe in a sales situation. Perhaps it’s a brown ale and you can can describe the caramel and toast flavors, or it’s a pale ale and you have fruit or herbs from the hops. You might start having to defend yourself if it’s an IPA and those hops taste earthy, resiny, or particularly bitter. You’ll definitely meet some resistance if your favorite is an imperial anything, brimming with intensity and a sharp kick, or if you’d like to convince a person of the credibility of a sour beer or anything for which you must use the word ‘funky’. Each of these descriptions is inevitably an attempt to ‘frame’ the beer, putting the consumer in the proper state of mind to drink it.

For better or worse, in everyday situations beer comes with a label. This label very really ‘frames’ the beer inside. The fact that the beer comes commercially-produced signals the presence of investment (if not skill). A style name or tasting notes indicates the general characteristics to expect. If you know the brewery the beer is framed with your past experiences. Even the label art will affect your expectations for the beer.

What role does this framing play in beer tasting, especially for ‘professional evaluators’? Relate an amusing or optimistic anecdote about introducing someone to strange beer. Comment on the role a label plays in framing a beer or share a label-approval related story. I have not done much blind tasting, and I would be intrigued to hear about this ‘frameless’ evaluation of beer.

And drink a beer. Ideally drink something that you don’t think you will like. Try to pick out what it is about that brew that other people enjoy (make sure to properly frame the beer!).

Extra credit will be given for specific mention of the Post article prompting this topic, or for use of the phrase “priming the pump”.

Get framing. See you in November.