Beer In Ads #5211: Its Out, The Bock Beer You Have Been Waiting For Is Now Ready

April 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Feigenspan Bock Beer, which was published on April 8, 1909. This one was for the the Feigenspan Brewing Co. of Newark, New Jersey, which was originally founded in 1866 by Charles Kolb, but Christian William Feigenspan appears to have acquired it in 1875, using a variety of related names though when this ad was published if was called Feigenspan’s Brewery. This ad ran in The Central New Jersey Home News, also of New Brunswick, New Jersey.

Historic Beer Birthday: Henry Lembeck

April 8, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Henry B. Lembeck (April 8, 1826-July 26, 1904). He partner with John F. Betz (whose birthday is also today) to start The Lembeck and Betz Eagle Brewing Company in 1869, in Jersey City, New Jersey. It was originally known as the Henry Lembeck & John Betz Brewery, but changed its name to the Lembeck & Betz Eagle Brewing Co. in 1890. The brewery operated until prohibition in 1920. It was licensed in 1933 to begin brwong beer again, but never did so, effectively meaning it closed in 1920, or 1933, depending on how you want to look at it.

This is his biography from his Wikipedia page:

Born in Osterwick, Germany near Münster, he became a cabinet maker like his father and an apprentice at the age of 13. He was drafted into the army at the age of 20, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and then as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz, selling his beer in his store.
In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City, New Jersey. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. Lembeck was the founder of the Greenville Banking and Trust Company and a director of the Third National Bank. He helped develop the township of Greenville (today it’s a section of Jersey City) through real estate development of undeveloped land. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area. After his retirement his son Gustav took over running the brewery. The brewery closed during Prohibition in 1920 and later went out of business. He lived in Greenville with his wife Emma and children in a mansion on Columbia Place, which has since been renamed Lembeck Avenue.
Lembeck died in Jersey City and is buried in Bayview – New York Bay Cemetery in Jersey City. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged.

Here’s a short biography of Lembeck from Find-a-Grave:

Henry Lembeck was born near Münster, Germany. At the age of 20, he was drafted into the army, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and than as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz. In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. His son Gustav took over running the brewery. He lived in Greenville (now part of Jersey City) with his wife Emma and children in a mansion on Columbia Place, which has since been re-named Lembeck Avenue.

This is a second biography of Lembeck from Find-a-Grave:

Henry Lembeck is of German parentage, his father having resided in Osterwick, Munster, Germany, where he followed the trade of a cabinetmaker. He married Elizabeth Wenning, of the same town, and had children, Elizabeth, Catrina, Bernard (deceased), Henry and Joseph. Henry was born on the 8th of April, 1826, in Osterwick, where he remained until eighteen years of age. He received in youth a rudimentary education, and on the death of his father, when his son was fourteen years of age, became an apprentice to the cabinet-maker’s trade, serving three years in that capacity. For two and a half years he was employed as a journeyman, when, being drafted into the German army, he did duty as a soldier for two and a half years. His strong love of liberty, however, found expression in the revolutionary sentiments declared by him, which rendered his presence in his native land uncomfortable. He was therefore induced to emigrate to America, and on landing in New York at once resumed his trade, that of a cabinet-maker. Jersey City then became his place of residence,after which he became the agent for the sale of the ale made at the brewery of John F. Betz, of New York. This was continued until 1870, when, in connection with John Betz, he established the firm, of Lembeck & Betz,of which ale is the staple product. They speedily won an extended reputation for the excellence of their ale, and created a wide demand for it in New York City and the vicinity. He was for four years a member of the Board of Public Works of Jersey City, two years of which period he was its president. He is also a director of the E.B. Parsons Malting Company of Rochester, N.Y. He is in religion a Catholic, and identified with St. Paul’s Catholic Church of Greenville.

The Lembeck and Betz Eagle Brewing Company in 1910.

And this is a history of his brewery from its Wikipedia page:

The Lembeck and Betz Eagle Brewing Company was founded in 1869 by Henry B. Lembeck and John F. Betz in Jersey City, in Hudson County, New Jersey, United States. The brewery, bounded by 9th, 10th, Grove, and Henderson streets in downtown Jersey City, developed into one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. In 1889, Lembeck started producing lager beer in addition to the traditional pale ale they had been brewing. The brewery grew through the later part of the 19th century, eventually occupying seventeen city lots. The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey.
Lembeck died in 1904 and his sons Gustav and Otto took over running the brewery. The brewery closed during Prohibition. The facility was later sold and converted into a refrigeration plant. In 1984, the area was designated the Lembeck and Betz Eagle Brewing Company District on the National Register of Historic Places. The brewery buildings were demolished in 1997.

This history of the brewery is from Jersey City, Past and Present:

Business partners Henry Lembeck and John F. Betz founded one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. By 1889, it manufactured fifty thousand barrels of ale and port and 250,000 barrels of beer per year in a state of the art facility valued at a million dollars and worth three million dollars in total assets.
Henry Lembeck was born at Osterwick, Mu[e]nster, Germany, on April 8, 1826. He adopted his father’s trade of cabinet making starting as an apprentice at age thirteen. He served four years as a journeyman and expected to complete his training in Paris, France, when he was drafted into the German army in 1846, a year prior to the revolution. A genealogical investigation by Lembeck’s descendants has documented that while serving in the military, Lembeck, dressed in civilian attire, frequently attended and participated at rallies of the insurgents. After a furlough granted in March 1849, he did not return to his regiment and seems to have immigrated to the United States. An investigation in 1850 was conducted and he was “declared a deserter.”
After working as a carpenter for the Herring Safe Company in New York City, Lembeck became the clerk to a grocer; and three years later he bought his own business that developed from a grocery store to a market-gardening firm. While his business flourished, Lembeck also became a sales agent for the brewery of John F. Betz of New York. In 1869, Lembeck moved to Jersey City and established with Betz a brewery to manufacture ale and porter on Ninth Street. The Betz family had already established a reputation as brewers both in the United States and Germany.

The brewery in 1870.
With Lembeck’s newly acquired business savvy and Betz’s background in the production of ale and porter, the partnership was established on sound footing. The Jersey City brewing facility and operation expanded. Lembeck astutely noted the diminishing taste for ale in the United States, and in 1889 added the production of the more popular beverage of lager beer to the business. Lembeck became president of the company and incorporated the brewery into a cooperative stock company in May 1890. Betz was the vice president of the company.
A biography of Lembeck states, “[he] had the complete management of the business, assumed full responsibility of its direction, and consequently must receive the credit for its success and growth” (“Biography of Henry B. Lembeck,” 2). The brewery’s physical plant begun on Ninth Street was enlarged to accommodate the required refrigeration and storage of beer and eventually occupied seventeen city lots. A malt house, H.F. Lembeck & Company at Watkins, New York, at the head of Seneca Lake, complemented the brewing firm.
Along with his business success, Lembeck took a strong interest in the Jersey City, his permanent residence. He was one of the founders the Greenville Banking and Trust Company, became vice president of the Third National Bank of Jersey City, and served with other corporations such as the Hudson Real Estate Company of which he was a director. In 1898 Lembeck built the Hudson Building at 13-15 Ocean Avenue. The stone Romanesque Revival structure at the corner of Lembeck and Ocean Avenues consecutively housed the Hudson Real Estate Company and the Greenville Bank and Trust Company with which he was associated. After a renovation in 1970, the Hudson Building became a 22-unit apartment.
Lembeck owned large tracks of land in Greenville and helped with its development. He donated property for the extension of Columbia Park (today Bartholdi Avenue). His earlier carpentry training prompted him to build a reported 32 to 43 houses in Jersey City prior to 1895 and to participate in their construction as both architect and supervising contractor. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area and complained of the loss of tenants willing to rent his properties.
Lembeck lived in the home that he designed at 46 Columbia Place (today Lembeck Avenue) and Old Bergen Road. The modest-looking red brick structure has a decorative cornice painted gray with dentil molding and corner brackets. The center section of the house features a recessed gray wood and glass door reached from the concrete riser and has an open pediment supported by brackets over a double window with semicircular transom; the adjoining sections of building are topped by pyramids over the roofline. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged at 198 Old Bergen Road and serves as the administrative building; St. Ann’s became part of the York Street Project, run by the Sisters of St. Joseph of Peace, in 1987.
Lembeck died at his residence on July 25, 1904; he was president of Lembeck and Betz at the time of his death. He is buried in the family plot in the Bayview-New York Bay Cemetery.

The tagline in this ad is great: “The beer that made Milwaukee jealous.”

Historic Beer Birthday: Thomas Dawes

April 8, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Thomas Dawes (April 8, 1785-February 11, 1863). He was born in Ambleside, Cumbria, England, but emigrated to Canada in 1808, eventually settling in Montreal. After working in breweries, he founded the Dawes Brewing around 1811 and it remained in the family until 1952.

This biography of Dawes is from the Musee de Lachine website in Montreal, Quebec’s exhibition on Black Horse Beer entitled “Pour boire il faut vendre” (To get a drink you have to sell):”

Born in Ambleside, England, Thomas Dawes (about 1775-1863) was the eldest of six children. He arrived in Canada in his early thirties, in 1808. In 1811, he settled in the area of Montréal called Côte des Argoulets (today’s Verdun borough), where he found work at a brewery run by Joseph Chapman. The brewing business suited him, it seems, since it became his lifelong career.

Thomas Dawes married Charlotte Weller in 1817, with Joseph Chapman and James Ogilvie as witnesses. The Dawes and Ogilvie families appear to have been friends. The connection was confirmed a few years later when, on April 21, 1826, Thomas Dawes and his associate Archibald Ogilvie bought from Stephen Finchlay a parcel of land southwest of Montréal, near what is now 28th Avenue in Lachine. Banking on his experience, Dawes set out to operate a farm and a brewery on the 4-acre by 30-acre lot.

This account of the brewery and the Dawes family is a Google translation from “Historie du Quebec:”

The name Dawes evokes one of the most famous breweries in Quebec. It was in 1811 that Thomas Dawes founded the Dawes Brewery, which was Lachine’s first industrial enterprise. Dawes is the third brewery on the island of Montreal, after the Molson brewery , founded in 1786, and the Dunn brewery , which appeared in 1809.
The Dawes Brewery is a family business, and no less than four generations of Dawes manage it, before selling the company to Canadian Breweries.
After Thomas Dawes, his sons James P. Dawes and Thomas A. Dawes took over. The third generation is represented by Andrew J. Dawes and James P. Dawes Jr. The fourth, by Norman Dawes, who has run the brewery for decades. But he sold it in 1952.
The Dawes were involved in the development of Lachine. Indeed, Thomas A. Dawes was mayor of Lachine from 1868 to 1869, while Andrew J. Dawes held this position from 1888 to 1893. It was the Dawes who funded the foundation of the Lachine General Hospital and of several churches , the tram network and the installation of the first Lachine telegraph line.
In addition, the Dawes family was among the founders of the Société d’Assurance Automobile du Québec , created in 1904 under the name of the Automobile Club of Canada . Andrew J. Dawes also headed Bell Canada, the Merchant Bank and other large companies. In addition, the Dawes imported and raised black percherons and contributed to the improvement of this horse breed. It will be remembered that it was Percherons who ensured the delivery of the beer and that they thus became the symbol of the Dawes brewery thanks to Black Horse beer .
In 1862, the Dawes built their imposing family home in Lachine (which was not sold until 1940). Around the Dawes area, large fields were devoted to the cultivation of barley and hops.
The decline of the Dawes brewery began in 1909, when sixteen Quebec breweries merged into the National Breweries Ltd. consortium. But the Dawes Brewery survived this ordeal, even if the company felt the effects of American prohibition in the 1920s. In 1939, it became the Dawes Black Horse Brewery, recalling its most famous beer.
In 1944, the Dawes proposed a merger with Molson, but the latter refused for fear of establishing a monopoly. The National Breweries Ltd. consortium was finally sold in 1952. It was bought by Canadian Breweries . The group is renamed Dow Brewery (moreover, the Dow Brewery had already existed for years, it was the designation for the whole consortium). The Dawes Black Horse Brewery disappears, as does the great Dawes dynasty. The Dow has long become one of the most popular brands among Quebecers, but that’s another story.

Historic Beer Birthday: John F. Betz

April 8, 2026 By Jay Brooks 3 Comments

Today is the birthday of John F. Betz (April 8, 1831-January 16, 1908). He was born in Mohringer, Germany and emigrated with his family when he was an infant. His sister Elizabeth married D.G. Yuengling, and he learned brewing there from an early age. When he was 24, he bought a brewery in New York, but moved to Philadelphia in 1867, and bought what was originally the Robert Hare & J. Warren Porter Brewery when it opened in 1775. It was the William Gaul Brewery, but Betz changed it to the John F. Betz Brewery, though after his son joined the business in 1880, it became known as the John F. Betz & Son Brewery. The brewery survived prohibition, but closed for good in 1939.

Here’s one account by Rich Wagner on The Beers and Breweries of Philadelphia in Zymurgy from 1991:

John F. Betz came to Philadelphia in 1867 from New York, where he had been brewing for fourteen years. He took a job at the Gaul Brewery until purchasing it in 1880. Prior to Betz’s ownership, only ale and porter were brewed. Betz commenced brewing lager beer as well. John F. Betz became very active in the real estate market in the city. One of his other concerns was a beer garden at Riverside above the Wissahickon Creek on the Schuylkill River. He put in a line of little steamboats to carry his patrons up the river from Fairmount Dam. Betz produced an IPA of 6.5 % a.b.v. and an East India Pale Ale at 7.5% a.b.v. Betz’s half-and-half was a mixture of two-year old ale and stout, and Betz’s Best was a lager that was said to rival Bavarian imports. The Betz brewery reopened after Prohibition and remained in business until 1939.

Here’s his biography from Find-a-Grave:

Brewer. He started as an apprentice in a brewery in 1844, and in 1855 he established his own brewery. John F. Betz then came to Philadelphia in 1867, working at the Gaul Brewery. He bought it in 1880. In that same year he built a state of the art brewery. Gaul had only brewed ale and porter; Betz introduced lager beer. He also invested in Philadelphia real estate. His beer garden at Riverside above the Wissahickon Creek on the Schuylkill River was so popular that steamboats brought patrons up the Schuylkill from Fairmount Dam. His contemporaries claimed that Betz’s Best was a lager that rivaled Bavarian imports. His brewery at Fourth and Callowhill Streets was one of the nation’s largest breweries until it closed during Prohibition. The Betz brewery reopened after Prohibition and remained in business until 1939. Though a Lutheran throughout his life, he was made a Chevalier of the Order of St. Gregory by Pope Leo XIII. His first wife was Sybilla Caroline Betz. He was later married to Anna Helene Berroldinger. Before his death he disposed of his property among his wife, two adult sons, and two minor children to avoid the any conflicts over his will.

This mention of Betz and his brewery in New York is from “Yuengling: A History of America’s Oldest Brewery,” by Mark A. Noon:

D.G. Yuengling’s son David Jr., who would have been Betz’s nephew, worked at the New York brewery, too. In 1884, the name was changed to the Star Brewery, but it closed for good in 1891.

Betz also started a brewery in Jersey City, New Jersey with Henry Lembeck named The Lembeck and Betz Eagle Brewing Company. “The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey,” but closed due to prohibition.

The Betz brewery in Philadelphia.

This much longer account is from “Philadelphia and Popular Philadelphians,” published in 1891:

Betz-Brewery-pa — The Philadelphia brewery.

I’m not sure if this was a newspaper advertisement or some very favorable coverage, but this was a page from The Times—Philadelphia on May 28, 1893.

Beer In Ads #5210: Thousands Of Barrels Ready For You!

April 7, 2026 By Jay Brooks Leave a Comment

I’ve been featuring Bock ads for the last two years, but am taking a break from that today since it’s National Beer Day to instead share this ad announcing “Thousands of Barrels of Fully Aged Goetz Country Club Real Beer Ready For You!”

Tuesday’s ad is for Country Club Beer, which was published on April 7, 1933. This one was for the M.K. Goetz Brewing Co. of Saint Joseph, Missouri (and they also had a brewery in Kansas City), which was originally founded in 1859. This ad ran in The Sedalia Democrat, of Sedalia, Missouri.

Historic Beer Birthday: George Clement Hawley

April 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of George Clement Hawley (April 7, 1860-October 13, 1928). He was born in Albany, New York, and originally worked as a clerk. When he was 32, in 1892, he married Thedore M Amsdell, whose father acquired the Dobler Brewing Co. the year before, in 1891. The brewery had been founded in Albany by Darius S. Wood in 1865, but three years later, in 1868, it was purchased by John Dobler. After Hawley’s father-in-law bought it, and he became involved, they continued to trade under the Dobler name, but officially changed the name to the (Theo K.) Amsdell & (George C.) Hawley Brewery.

I wasn’t able to find our much about Hawley’s life. He and his wife don’t appear to have had any children, so I don’t even know who took over the brewery after Hawley passed away.

Historic Beer Birthday: Leo Van Munching Jr.

April 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Leo Van Munching Jr. (April 7, 1926-February 15, 2016). He was born in Rotterdam, The Netherlands, but moved with his family after prohibition. His father, Leo van Munching Sr. started importing Heineken beer under the name “Van Munching & Co., and he and his son built it into a powerhouse imported beer brand. Sales Agents UK has an overview of their business strategy in a short piece entitled Leo Van Munching – The Story of the US Heineken Mogul.

This is his obituary from the San Francisco Chronicle:

Leo Van Munching Jr., whose stewardship of the importing company started by his father made the Dutch-brewed beer Heineken and its low-calorie sibling, Amstel Light, familiar brand names in the United States, died on Sunday at his home in Darien. He was 89.
The cause was heart failure, his son Philip said.
Heineken, which was first brewed in the 19th century, was the first European beer to be shipped to this country after the end of Prohibition. It was Mr. Van Munching’s father, Leo van Munching (the father preferred the lowercase v, the son the uppercase V), who recognized the business opportunity, and persuaded Heineken executives to allow him to represent the brand in the United States.
He arrived from the Netherlands with 50 cases of beer and his young family shortly after the repeal in December 1933 of the 18th amendment to the Constitution that had banned the manufacture and sale of alcoholic beverages. Earlier that year, President Franklin D. Roosevelt had signed the Beer and Wine Revenue Act that legalized (and taxed) beverages containing no more than 3.2 percent alcohol. “I think this would be a good time for beer,” the president declared.
Exports from the Netherlands were curtailed a few years later during World War II, but in 1946, the elder Mr. van Munching established Van Munching and Company as the lone American distributor of Heineken products.
Spurred by the beer’s popularity among American soldiers, who had enjoyed it in Europe, and by an advertising campaign that underscored its cachet as a foreign beer, sales were brisk. In 1951, The New York Times reported that sales of Heineken in the United States totaled more than 4.6 million bottles, an increase of 49 percent from 1950, a period when beer sales as a whole increased by only 1.2 percent.
That was just about the time that the younger Mr. Van Munching went to work for the company, shortly after graduating from college in 1950. He worked closely with his father for a quarter-century, establishing regional offices and, through advertising and marketing, helping to lift American recognition of the Heineken brand.
The Van Munching name grew in prominence as well, largely because of radio ads for Heineken that closed with an announcer saying: “Imported by Van Munching and Company, New York, New York.” By the mid-1970s, Leo Jr. was running day-to-day operations; he was officially named president in 1980.
By then, Heineken had been the best-selling imported beer in America for eight years, and according to Advertising Age, in 1979, it accounted for a whopping 41 percent of all imported beer sales in the country. Under Mr. Van Munching, the family company introduced other brands to the United States (including Grizzly, a Canadian-brewed beer, whose radio ads featured a not terribly well-known comedian named Jerry Seinfeld).
But perhaps more significantly, he increased Heineken product sales: He persuaded Heineken, which had bought the Amstel brewery, then in Amsterdam, in 1968, to begin producing a low-calorie beer for export; it arrived in the United States as Amstel Light in the early 1980s, initially marketed with women as a target.
Beginning in the mid-1970s, he marketed Heineken with television advertising for the first time, focusing on the beer’s distinctive green bottle and a slogan promoting its documented popularity: “America’s No. 1-selling imported beer.”
By the late 1980s, fending off a challenge from Mexican beers that were being marketed to younger drinkers — by then, the decade had minted (and named) a new demographic, yuppies, who gravitated to trendy imports — Heineken changed its advertising direction, which was focused by a tagline: “When you’re done kidding around, Heineken.”
Mr. Van Munching sold his company to Heineken in the early 1990s (he ran it for them until 1993), and when he left, it was still the leading American import. By 1997, however, Heineken had yielded the top spot to Corona Extra. As of 2015, it had yet to reclaim it.
Mr. Van Munching was born in Rotterdam, the Netherlands, on April 7, 1926. His father had been a ship’s steward for the Holland/America cruise line before he began importing beer. His mother was the former Maria Molt.
The family lived in Weehawken, N.J., where Mr. Van Munching attended high school. He joined the Navy, serving in Hawaii at the end of World War II. Afterward, he studied business and management at the University of Maryland on the G.I. Bill of Rights.
In later years, among his many philanthropic donations were gifts totaling $11 million to his alma mater, where Van Munching Hall is the home of the Robert H. Smith School of Business.

And this obituary is from his hometown paper of Darien, Connecticut, the Darien Times:

Leo Van Munching, Jr., who guided Heineken’s decades-long dominance in the US imported beer market, died February 14th after a long illness. The Darien resident was 89.
Born in 1926 in Rotterdam, the Netherlands, Leo and his family immigrated to the United States upon the repeal of Prohibition in 1933. His late father, Leo, Sr., came as a representative of the Heineken brewery and eventually established the independent Van Munching & Company as the sole US importer of Heineken brands.
Leo served as a ‘Seabee’ in the 35th Special Naval Construction Battalion on Oahu, Hawaii from 1944 to 1946. Upon discharge from the Navy, he enrolled in the University of Maryland on the G.I. Bill, earning a degree from the College of Business and Management in 1950.
He then went to work for Van Munching & Company, establishing regional offices in major markets around the country and developing both the brand imagery and the distribution network that led to Heineken’s preeminence in the expanding imported beer segment. He married Margaret (Peggy) Pratt in 1953, and moved his quickly growing family to Chicago and Los Angeles before settling in Connecticut, where he took over as president of Van Munching & Company. He remained in that role until his retirement in 1993.
During his time with Van Munching & Company, no other brand approached Heineken’s position as the largest-selling imported beer. After cajoling the Heineken Brewery to create a low-calorie version of its Amstel brand, Leo guided Amstel Light to the top sales spot in the imported light beer segment.
In recognition of his outstanding contributions and personal dedication to US-Netherlands trade relations, and his promotion of goodwill for the Netherlands in the United States, the Dutch government honored him with The Order of Orange-Nassau in 1982. Six years later, the Netherlands Chamber of Commerce in the US also recognized his role in the expansion of trade between the two countries, presenting him with the George Washington Vanderbilt Award.
Leo’s efforts as a philanthropist – often anonymous – were substantial and far-reaching. Many of his contributions were made out of appreciation for the opportunities he and his family enjoyed in America. He became involved in the restoration of the Statue of Liberty in honor of his mother, Mia, who he said was greatly affected by seeing the statue as an arriving immigrant.
He donated Van Munching Hall, home of the University of Maryland’s Robert H. Smith School of Business, in part to thank the university for its kind treatment of the veterans of World War II. In addition to building the home for the University of Maryland’s business school, Leo was a member of the school’s Dean’s Advisory Council, an honorary trustee of the University of Maryland College Park Foundation Board, and in 2012, was given the Tyser Gottwals Award in honor of his outstanding service to the university.
Leo’s fervent commitment to supporting education led him to a long-standing relationship with Kolbe Cathedral High School in Bridgeport. His support of that school, both as a benefactor and member of the Advisory Board, prompted the Diocese of Bridgeport to honor him with the Order of St. Augustine Medal of Service in 2012. He and Peggy were also strong supporters of the St. Margaret Mary School in the Bronx.
Closer to home, Leo and Peggy established the Van Munching Rehabilitation Unit at Stamford Hospital, which helps people with chronic or disabling illnesses or injuries restore their mobility and independence. The excellent care he received at the New York Hospital/Cornell Medical Center prompted Leo to make a founding donation to the Margaret M. Dyson Vision Research Institute. Leo was also a leadership donor to the construction of the new Darien Library, which opened in 2009. He was an active supporter of several Darien-based charities, and a member of the Wee Burn Country Club.

This plaque hangs at the University of Maryland, Van Munching’s alma mater, which he attended after World War 2.

The First Beer Of New Beer’s Day

April 7, 2026 By Jay Brooks Leave a Comment

When the Cullen-Harrison Act took effect on April 7, 1933, it signaled that the national nightmare known as Prohibition was coming to end. In practical terms, it provided for the return of lower alcohol 3.2 beer (which is 3.2% by weight, or 4% ABV). Looking through the historic record, loads of people all over the nineteen states, plus the District of Columbia, where they could once more legally drink starting April 7, stayed up past midnight to get that first sip of beer in thirteen years. I think I would have done the same, honestly. A lot of politicians who helped to dismantle prohibition were sent some of the first cases of beer by grateful breweries who suddenly were able to get back to work, feeding their families and supporting the economy. There’s a famous photo of an Anheuser-Busch team of Clydesdale horses pulling a wagon of beer to deliver to the White house.

Budweiser delivery in D.C. on April 7, 1933.

But as iconic as the photo is, it was not the first beer delivery on that day to the White House. While less well-known, it was widely reported on the day. That honor fell to a local brewery, the Abner-Drury Brewery. That brewery has originally been founded in D.C. in 1870 by John Albert, who in 1898 sold it to Edward F. Abner and Peter A. Drury, who renamed it. It survived prohibition, but not much longer, closing permanently in 1938.

Two days after the passing of the Cullen–Harrison Act on March 22, 1933 (and a day after it was signed into law by president Franklin D. Roosevelt), the D.C. newspaper, The Evening Star, sent a reporter to the brewery on 25th and G Streets to see how they were preparing for the upcoming flood of beer two weeks later. Having survived prohibition in part by brewing near-beer, that horribly mis-named N/A, they were already quite prepared to resume brewing the real thing. In fact, beer was already in the tanks but could not be bottled until they receive their official permit, which they’d already applied for.

The permit must have come through, because at midnight on April 7, 1933, an Abner-Drury beer truck, guarded by a U.S. Marine riding on top, rolled up the White House gate to deliver some beer to FDR as a thank you, and also a few additional cases destined to be delivered to the National Press Club in the morning. There were already lots of people camped out at the White House, not to mention members of the press. The president had already gone to bed, unfortunately, but naturally there were plenty of people there willing to open and drink that first beer just a few minutes past midnight. Apparently, that honor fell to the Marine who was helping to guard the beer truck, and while supposedly there are photos of that, I couldn’t find any of those. He does, however, show up in other photos from that night.

The story is mentioned briefly on the Wikipedia page for National Beer Day:

The Abner-Drury Brewery sent a guarded truck to the White House at a minute past midnight with two cases of beer for Roosevelt, though when it arrived, it became apparent he was asleep. The Marine guarding the beer opened the first bottle and drank it, allowing the press to photograph him. Roosevelt later sent the cases of beer to the National Press Club. People across the country gathered outside breweries on April 7, some of whom camped outside the night prior. An estimated 1.5 million barrels of beer were consumed, with an estimated $5 million of beer being sold in Chicago alone. Hundreds of breweries, bars, and taverns could reopen and expand again, hiring workers and buying new equipment, while restaurants could sell alcohol again. In the four months that followed, manufacturing grew by 78%, automobile and heavy equipment sales by almost 200%, the stock market by 71%, and approximately four million people found employment, with approximately 500,000 more jobs being created in related industries.

But the fuller story was picked up all over the wire services and by morning was retold all over the country. This one is from one of the local papers, the Capital Journal:

Here’s a version from the Knoxville News Sentinnel:

This one’s from the Tampa Tribune:

And this is from the Okmulgee Daily Times of Oklahoma:

And from the Buffalo News:

The celebrations took place all over the map, and this one describes what went on in San Francisco from The Californian:

And here’s what well-known humorist Will Rogers had to say about it:

The Abner-Drury Brewery also ran an ad in the newspaper on April 7, 1933:

Historic Beer Birthday: Charles Duff

April 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles Duff (April 7, 1894–October 15, 1966). He was primarily known as “an Irish author of books on language learning,” although his most famous book was “A Handbook of Hanging,” which also covered “electrocution, decapitations, gassings, innocent men executed and botched executions.” He was an interesting, eclectic person, to say the least, and a couple of years ago Gary Gillman did a nice job summarizing his quirky life in a post entitled “Charles Duff on the Circa-1950s Irish Pub.”

But he also wrote a few travel guides, including one called “Ireland and the Irish,” published in 1952. In it, he starts with Irish history and its folklore, in fact spending nearly 100 pages of the 282-page book, before actually suggesting what the reader should see in Ireland.

Duff also had a lot to say about beer in Ireland at the time, and it’s fascinating to see his views over 75 years later. Gillman also analyzes his writing historically and reprints some of his great writing, and you should read that, too, but I’m also sharing my favorite passages from Duff regarding the beer.

In discussing Dublin, Duff attempts to provide an image of the typical modern Dublin pub, and describes a place I’d certainly like to visit.

The atmosphere is cocktailish, the seats are most comfortable, the carpets soft. I did not find the drinks or service any less efficient, nor, I must say in fairness, any more efficient than in the old days when, before Dublin was really awake in the morning, a kindly and sympathetic barman diagnosed your hangover and might prescribe, as he did for me on one occasion, a seidlitz powder, telling me not to drink anything alcoholic before noon, when he recommended a dozen oysters and a bottle or two of stout “to settle the inside and get back the feelings of a Christian.” Today the atmosphere is convivial and friendly, and you will get a good drink there. But when you go out into the street you will not have the feelings we had after a session there. I think the main difference is that in the old days the drinkers in ‘Davy Byrne’s’ had a higher opinion of one another than they have now. And in the old days you sat on any sort of old chair with a pint in front of you on a very plain table and knew that there was no other pub quite like this. It is almost ill- mannered to make the comparison, and perhaps unfair to the present house which, after all, is not responsible for the age in which we live.

Another interesting insight about Dublin, is that you should read some Joyce before your visit.

It is not a bad preparation for a visit to Dublin to read James Joyce’s Dubliners, Portrait of the Artist as a Young Man, and Ulysses—in that order if you have not already read Joyce. On your second visit, or perhaps on some later occasion, you can have a try at Finnegan’s Wake, which a Dublin friend assures me is best read by moonlight as you lean over one of the Liffey bridges, and preferably while in that state of imaginative gestation to which a reasonable consumption of the wine of the country—Guinness’s Stout—is conducive. But you will not need any of this preparation to tell you that Dubliners are not always easy people to understand, and experience of Ireland can lead you to the conclusion that it is more difficult to grasp and analyse the mentality of the Dubliner than of any other kind or class of native. For one thing, Dubliners are a more mixed breed than you will find anywhere in Ireland, because Dublin has been a cosmopoli- tan community longer than any other in Ireland. This ‘town of the ford of the hurdles’ had its original Picts, Celtic Irish, its Norsemen, its Normans and then its English as the principal elements in its ethnic constitution. It has also had a generous sprinkling of the adventurous; and of the adven- turers, military, political and commercial, who invariably find their way to promising territories. In Dublin you will find surnames which come direct or are derived from those of almost every country and race in Europe; one cannot say this of any other Irish city or town.

Duff’s other travel guide was called “England and the English,” in which he followed a similar format as his Irish guidebook. This one was published a few years later, in 1955. Gillman also analyzes Duff’s English writing, too, in a two-part post entitled Charles Duff Eulogises the English Pub – Part I, which primarily provides context and background to the 1950s climate in which Duff was writing. But in Part II he tackles Duff’s take on the Eglish pub.

But I’m more interested in just sharing his stories. Like his previous work, it is filled with interesting anecdotes about like in England, with this one from an experience in World War II involving beer and cider being particularly funny.

By way of final warning, I can tell of an episode I am not likely to forget. There was a shortage of beer in the last years of the Second World War when I was staying at the cottage in Devon. That did not greatly worry local people; they drank their local cider. But very often the American troops stationed in the neighbourhood suffered distress from the lack of alcohol and (I suspect, somewhat to their disgust) were driven back on cider, which they contemptuously regarded as a soft drink 1 Friendly patrons of the pub advised them to ‘take it easy’ until they got used to it. But those hearties just laughed, possibly regarding the civilian adviser as needlessly timid; and they just went ahead. At about the third mug the fun began then the cider started to have effect. Another mug or two and the balloon went up. The usual effects of strong alcohol were felt : in this case of an alcoholic beverage to which those strong, healthy men were quite unaccustomed. We all felt sorry for them, and for their poor heads next day. And as, one by one they rolled off, the locals smiled and called for another mug saying: “Don’t it just show ‘ee !”
My friend would often reminisce and philosophize about cider, telling me that farm-workers used to have little barrels (he later showed me his; it held about a pint and a half) which they took with them to their work, but that the young genera- tion know nothing of this. He thought that modern cider is better and purer than that of his youth. He had known of men who drank themselves to death on cider, but insisted that this is rare; because, he said, cider is one of those rare drinks which carries its own safety-point and, when that point has been reached depending on the drinker’s capacity and head there is no inclination to drink any more. “How very con- venient!” the conservative drinker will say. The illustrious may comment: “How awful! ” There it is.

Duff discusses pubs more generally when covering the “prosperous market-town of Bishop’s Stortford (about thirty miles from London) is on the River Stort, which forms the boundary with Essex.”

It was precisely this easy-going atmosphere which I liked about Bishop’s Stortford. With it goes a great variety of friendly pubs Herts is a good county for beer some of which confront the traveller unexpectedly, and inside are found to be just the sort of typical little country pubs one reads about. You can find a pub almost anywhere in the town. There are the major houses such as the ‘George* and the ‘Chequers’, but I felt attracted by old names such as:

The Feathers
The Falcon
The Anchor
The Swan
The Grapes
The Reindeer
The Boar’s Head
The Half Moon
The Rising Sun
The Castle The Royal Oak
The Bull
The Fox
The Bricklayers’ Arms

most of them with their colourful, interesting signs. The names I have listed do not exhaust the possibilities of Bishop’s Stortford, and merely represent what I recall easily. The little ‘Bricklayers’ Arms’ on the road to Hadham had just received a fresh coat of paint the last time I was there. I thought it looked a very beautiful little pub from outside. Inside I was not disappointed: the beer was delicious, and Mrs. Morgan, the landlady, a great personality whom I am not likely to forget.
I should like to dwell on these pubs, some of which are very old, because of their importance as an institution of considerable import in the social fabric of this country. Hertfordshire, and, indeed, all of this eastern area, can provide examples of more than ordinary interest. At St. Albans there is the ‘Fighting Cocks’, which is said to be the oldest inhabited licensed house in England. Thomas Burke mentions A.D. 795 as the date of its foundation. “The traveller by car who takes the Great North Road the historic highway linking London with Edinburgh will come upon many pub signs which will inevitably attract his attention and often make him stop for a closer scrutiny. A little conversation with landlords and know- ledgeable local people will quickly show that the English public-house (as we usually call it now), with which one may include the terms ‘inn’ and ‘tavern’, embraces a vast social his- tory that can be traced back to Saxon times. For over one thou- sand years the house which provides food and drink for the traveller and wayfarer, and a centre or dub for local people, has been a part of English life. If I have not mentioned the subject until now, it is not because other areas of England are less rich in public-houses than this eastern part, but merely that it falls in more conveniently at this stage. What I say about the pubs here can be paralleled for most parts of England and, as it is, I can deal with it only in the most summary way. Take, for example, the ‘Letchworth Hair at Letchworth, formerly a manor-house and, some may say, too much of an hotel to be considered as a ‘typical’ pub. It is mentioned in Domesday Book. And the ‘Sun’ at Hitchin, which was used by the Parliamentarians during the Civil War (1642-1648), and, in 1745, was the place in which North Hertfordshire men enrolled for the Resistence Movement that was to face the advancing army of the Pretender. Some of these old buildings are architecturally and artistically extremely interesting, externally or internally, and sometimes in both senses. As we move northwards, a slight detour takes us to Buckden and Huntingdon, both in Huntingdonshire. The first town has the ‘Lion’ with a lounge beautifully adorned by some magnificent oak beams; the second town has the ‘George’, with its long frontage and a lovely row of fifteen windows. Stilton, where one of the world’s great cheeses is made, has the ‘Bell’ dating back to the spacious days when men travelled on horseback, more often than not in companies in order to be able to cope with the activities of such gentry as Dick Turpin. Lincolnshire has some noteworthy houses: the ‘George’ at Stamford where, in 1746, William Duke of Cumberland put up after his victory over Bonnie Prince Charlie at Culloden; and the curiously named ‘Ram Jam Inn’, a haunt of Dick Turpin and his men. At Grantham there is another ‘George’, visited by Charles Dickens in 1838 and about which he wrote to his wife, “. . . the most comfortable inn I ever put up in”. In Grantham there is also the ancient ‘Angel and Royal’ with seven hundred years of history behind it and originally a favourite house of the Knights Templars. Kings held their courts there; the present building dates from about the middle of the i4th century. These few dips will indicate the scope of the subject, but I think I have said sufficient to show the reader that the English pub is a very old, very strong institution and in every way worthy of his attention. I have never yet entered a pub, however humble, from which I did not emerge refreshed in mind and body, and I think that a good argument could be put up in favour of the pub as the most characteristic institution of the people of England: of the men, that is, for it is only in comparatively recent years that women are frequenting licensed premises with the approval of the younger generation of men, of course, but often with the strong disapproval of old regulars. To these it is unbecoming to the spirit and atmosphere of their club that lively and frivolous girls the more attractive they are, the worse it is ! often in slacks or even shorts, should lower the serious tone of the establishment with their disconcerting jazzing, crooning and giggling. This little survival of Puritanism is quickly passing and in many places no longer exists. It will soon be gone. The pub will survive by adapting itself to the social environment: as it always has done in the past.

He also stresses that one should never discuss politics or religion in a pub, good advice now as then.

Again it comes back to the desire for political stability, for if there is one thing that the English have learnt by bitter experience, it is that nothing can cause greater disturbances than religion, especially when used for a political end. A man’s religion is his own affair. Hence, in conversation it is never even discussed! The unwritten law of the English pub is: No religion.

Duff-hanging — Still his most famous work.

Beer Birthday: Alex Puchner

April 7, 2026 By Jay Brooks Leave a Comment

Today is the 65th birthday of Alex Puchner, who’s the Senior Vice President of Brewing Operations, and its first brewmaster, for the BJ’s Restaurant Brewhouse chain. He started with the chain in 1996, a co-founder, when they built their first brewpub. Alex had been homebrewing for a decade before that first brewery. There now have 174 locations in 23 states, although they backed away from their brewpub model and contract most of their beer, but have added lost of guest taps and good bottled imports, including a great selection from Belgium. Alex has been very active over the years in the beer community and the CCBA, and has been great for beer in California, providing many people’s first introduction to craft beer with BJ’s. Join me in wishing Alex a very happy birthday.