Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #262: Pilsner Urquell For The Holidays

By

ad-billboard
Friday’s holiday ads are for Pilsner Urquell, in honor of it being National Lager Day. And one of the best is without a doubt is the original pilsner, Pilsner Urquell. I don’t believe the ads are more than a few years old, but I love the faux stained glass look of them. Who wouldn’t love those in their beer room, with the light streaming through into your own private church of beer?

pils-ur-1

The first two words mean “Inspiring taste” in Czech, but I don’t know what the third word means. Anybody know?

pils-ur-2

I think the iconic bottle ad is my favorite, but they’re all pretty cool.

pils-ur-3

Beer In Ads #209: Pilsner Urquell, Pilsner I

By

ad-billboard
Tuesday’s ad is for Pilsner Urquel, because today is “Pilsner Day.” That’s because it was today in 1842 that the Citizen Brewery in Plzen, Bohemia — in what today is the Czech Republic — first brewed Pilsner Urquell, the world’s first pilsner. The ad is fairly recent, but plays on the beer’s heritage as a noble beer, Pilsner I, or Pilsner the First. And it’s just beautiful.

pils-ur-4

Beer In Ads #100: Budvar’s Four Ingredients

By

ad-billboard
Monday’s ad is another modern series by Budějovický Budvar — one of two original Budweisers — known in the U.S. as Czechvar. The ad campaign features four simple ads, one for each of the primary ingredients of beer: barley, hops, water and yeast. I don’t know what any of the text says, but I love the simplicity of them.

Barley

budvar-4-barley

Hops

budvar-4-hops

Water

budvar-4-water

Yeast

budvar-4-yeast

Beer In Ads #88: Budvar’s Ten Commandments

By

ad-billboard
Thursday’s ads are for Budějovický Budvar — one of two original Budweisers — known in the U.S. as Czechvar for reasons I’m sure you understand. The town of České Budějovice or Budweis inspired Anheuser-Busch to name their beer Budweiser, which essentially means beer from Budweis. It was today in 1895 that Budějovický Budvar was founded, which is why I decided to highlight one of their ad campaigns today.

In 2004, Budvar launched an ad campaign called the Ten Commandments, in which ten ads detailed what they considered good brewing practices, in part to distance themselves from larger European lager breweries that had made ingredient and process decisions that saved money but deviated from traditional brewing. The ads are meant to look intentionally old from the look of the paper, the text and the artwork. Each illustration shows the brewing practice and a possible punishment for breaking it. While I couldn’t find a full translation of them, I guessed as best I could.

Below is Commandment #2: Use Only Whole Hops.
Budvar Commandment #2: Use Only Whole Hops

You can see the rest of the Commandments below is a slideshow of Budvar’s Ten Beer Commandments. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.