Friday’s ad is for another French brewery, Biere St. Nicolas De Port, which minus biere is a commune in the Lorraine region of northeast France. The ad is by Marcellin Auzolle, who’s done a number of French beer ads. It’s also oddly cocky.
Beer In Ads #201: Biere Du Fort-Carre
Thursday’s ad is for the French brewery, Brasserie du Fort Carré from Saint-Dizier, Haute-Marne. The ad is the third one we’ve featured by Leonetto Cappiello, the Italian illustrator considered to be the father of modern advertising.
Beer In Ads #198: Biere La Lorraine
Monday’s ad is for a French beer, presumably from the Lorraine area. I love the giant mugs, showing they offer both kinds of beer, light and dark. And the server must be one of the strongest people in the world, despite looking somewhat frail. Impressive.
Beer In Ads #188: Brasserie Flad
Monday’s ad is from a French brewery in the medieval village of Albi, the capital of Tarn, a tourist area in southern France. Founded in 1822, I assume that’s King Gambrinus holding the bottle with his picture on it. I also imagine those are supposed to be hops in the foreground, but they look more like strawberries.
Beer In Art #92: Toulouse-Lautrec’s The Hangover
Today’s painting is by one of the most famous post-impressionist artists, Henri de Toulouse-Lautrec. The painting is most often called “The Hangover,” though occasionally subtitled “Portrait of Suzanne Valadon,” an artist on her own right. It’s also been called “The Drinker.” The original hangs in the Fogg Museum at Harvard. It was painted in 1888.
And yes, I realize it may very well be wine in the glass and the bottle, but I’m holding out hope that it may also be beer because I like the painting so much. Toulouse-Lautrec was an alcoholic most of his adult life, and originally had a taste for beer and wine, though he later began drinking American-style cocktails, too. He had a hard time coping with people’s cruel tendency to mock his short stature and turned to drink as a result.
Art and alcohol were his only mistresses, and they were mistresses to which he devoted all of his time and energy. He was doing one or both almost every day of his life until he died.
For more about Toulouse-Lautrec, Wikipedia is a good place to start, and there are a number of links at the ArtCyclopedia and the Artchive. And you can also see a number of his other works at Olga’s Gallery, the Artliste, the Web Museum and CFGA.
Beer In Ads #186: Bieres De La Meuse
Thursday’s ad is a second French poster with the title Bieres de la Meuse and the less well know of the two, because the other was done by the well-known artist Alphonse Mucha. It doesn’t quite have the majesty of the Mucha poster, but it’s very striking in its own right.
Beer In Ads #178: Bieres De Montmorillon
Monday’s ad is for a French brewery, Bieres de Montmorillon, most likely from the 1920s. This ad is quite odd, with the weird little man in the red coast actually licking at the beer and giving a strange sidewards glance. I’m not sure that would make me want to try their brand.
Beer In Ads #176: Biere Phenix
Thursday’s ad continues our week of ads from France, this one done in 1930. It’s for Biere Phenix, which was founded in 1886. The artist’s name is Leon Dupin. Either the sailor’s drinking in the fog, or he has a disembodied hand.
Beer In Ads #175: Biere De Vezelise
Wednesday’s ad is yet another one from France, done in 1920. It’s for Biere De Vezelise, a brewery that was located in northeastern France since 1863, when it was founded by Antoni Moreau. The brewery closed in 1971. The artist’s name is Guerzan.
Beer In Ads #174: Maik Les Bieres De Luxe
Tuesday’s ad is another one from France, done in 1929. It’s for Maik Les Bieres De Luxe, a brewery located on the Champs-Elysess in Paris. The artist is T. Mercier.
