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Jay R. Brooks on Beer

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Beer In Ads #3423: Another Norton

July 28, 2020 By Jay Brooks

Tuesday’s ad is for Norton, from maybe the 1950s, but possibly earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie DesChamps Celles which was located in Celles, in the Hérault region of southern France. I wasn’t able to find much information about the brewery, except that it must have closed some time ago, and the town had an exhibition of the town’s history, including the brewery, in 2013 and/or 2016. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3418: Blonde de Mars

July 23, 2020 By Jay Brooks

Thursday’s ad is for Blonde de Mars, from maybe the 1900s or 10s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de Mons-en-Barœul, which was located in Mons-en-Barœul, which is “is a French commune, located in the department of Nord in the region of Hauts-de-France. It is part of the European Metropolis of Lille. The most well-known brewery there is undoubtedly Pelican, which was later known as Pelforth, but I can’t tell if this that brewery or a different one. I think today it’s owned by Heineken, but I’m not even absolutely sure of that, either. I also don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3417: Blonde de Mars

July 22, 2020 By Jay Brooks

Wednesday’s ad is for Blonde de Mars, from maybe the 1910s or 20s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de Mons-en-Barœul, which was located in Mons-en-Barœul, which is “is a French commune, located in the department of Nord in the region of Hauts-de-France. It is part of the European Metropolis of Lille. The most well-known brewery there is undoubtedly Pelican, which was later known as Pelforth, but I can’t tell if this that brewery or a different one. I think today it’s owned by Heineken, but I’m not even absolutely sure of that, either. I also don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3391: Bieres Laubenheimer

June 24, 2020 By Jay Brooks

Wednesday’s ad is for Bieres Laubenheimer, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Georges Ripart.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3390: Grande Brasserie J. Laubenheimer & Fils

June 23, 2020 By Jay Brooks

Tuesday’s ad is for Grande Brasserie J. Laubenheimer & Fils, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Ferdinand Bac.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3368: La Trappistine

June 1, 2020 By Jay Brooks

Monday’s ad is for La Trappistine, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was apparently created for a Trappist beer … maybe. Some websites where I’ve found do insist it was for a Trappist beer, but a least a few others think it was a liquor of some kind. Either way, it’s too cool not to share. The poster was created by famed Czech painter, illustrator and graphic artist, who lived in Paris during the Art Nouveau period, Alphonse Mucha. The original is at the Art Institute of Chicago.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, France, History

Beer In Ads #3347: Bière de Vézelise

May 11, 2020 By Jay Brooks

Monday’s ad is for Bière de Vézelise, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Bière de Vézelise, a brewery that was located in northeastern France, founded 1863 by founded by Antoni Moreau and closed in 1971. This poster was created by French artist Guerzan.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3315: Bière Schleps & Bière Mosser

April 9, 2020 By Jay Brooks

Thursday’s ad is for Bière Schleps, from probably the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Schleps & Jalabert, which was located in Saint-Étienne in eastern central France. Not much is known about the brewery, apart from it was originally founded around 1880 and at some point took the name Brasserie Schleps. Far more well known in Saint-Étienne was Brasserie Strasbourgeoise, also known by the name Mosser, and Bière Mosser. It was founded in 1870 as the Wilcké Brewery (and was the Rinck Brewery and the Oppermann Brewery) before becoming known by the name Mosser in 1898. I don’t if both breweries were affiliated in any way, but they appear to have created posters using the exact same artwork and typography, though I don’t know who the artist was for the posters.

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, France, History

Beer In Ads #3314: Brasserie De La Fontaine

April 8, 2020 By Jay Brooks

Wednesday’s ad is for Brasserie de la Fontaine, from 1901. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de la Fontaine, which was located in Nîmes in southern France. This poster was created by Argentine-born French artist Albert-Emile Artigue.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3312: Super Biere Ardenne

April 6, 2020 By Jay Brooks

Monday’s ad is for Super Biere Ardenne, from 1937. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Primee a L’Exposition de la Boisson in 1937, celebrating beer from the Ardennes region of France. This poster was created by an artist who signed their name “Carlo.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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