Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #3434: La Bière Phénix … At The Top Of The Best!

August 9, 2020 By Jay Brooks

Sunday’s ad is for La Bière de Luxe Phénix, from maybe the 1940s or early 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This is another of the variation views of the poster, with the altered perspective of the waiter looking to his left rather than staring straight ahead. This one is also using “de Luxe” in the name and included the text “… en tête des meilleures!,” which Google translates as “… at the top of the best! I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3433: La Bière Phénix Running Man Original

August 8, 2020 By Jay Brooks

Saturday’s ad is for La Bière Phénix, from maybe the 1940s or early 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. I believe this version may be the original, because unlike the previous ones, there is no logo on the glass (There are at least two different Phénix logos I’ve seen used) and there’s no text on the tray (which is used on at least one version). Also, in the first image, it appears to be signed by an artist although unfortunately I still can’t make it out. In the image at the bottom, from an exhibition at the Musée Européen de la Bière, may also be the first version used as an ad or poster, since it also has no embellishments.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3432: La Bière Phénix Running Man

August 7, 2020 By Jay Brooks

Friday’s ad is for La Bière Phénix, from maybe the 1940s or early 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This sign is yet another variation on the posters from the past two days, although the perspective is slightly altered, with the waiter looking to his left rather than staring straight ahead. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3431: La Bière De Luxe Phénix

August 6, 2020 By Jay Brooks

Thursday’s ad is for La Bière De Luxe Phénix, from maybe the 1940s or early 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This sign is a slight variation on yesterday’s poster. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3430: La Bière Phénix

August 5, 2020 By Jay Brooks

Wednesday’s ad is for La Bière Phénix, from maybe the 1940s or early 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3423: Another Norton

July 28, 2020 By Jay Brooks

Tuesday’s ad is for Norton, from maybe the 1950s, but possibly earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie DesChamps Celles which was located in Celles, in the Hérault region of southern France. I wasn’t able to find much information about the brewery, except that it must have closed some time ago, and the town had an exhibition of the town’s history, including the brewery, in 2013 and/or 2016. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3418: Blonde de Mars

July 23, 2020 By Jay Brooks

Thursday’s ad is for Blonde de Mars, from maybe the 1900s or 10s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de Mons-en-Barœul, which was located in Mons-en-Barœul, which is “is a French commune, located in the department of Nord in the region of Hauts-de-France. It is part of the European Metropolis of Lille. The most well-known brewery there is undoubtedly Pelican, which was later known as Pelforth, but I can’t tell if this that brewery or a different one. I think today it’s owned by Heineken, but I’m not even absolutely sure of that, either. I also don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3417: Blonde de Mars

July 22, 2020 By Jay Brooks

Wednesday’s ad is for Blonde de Mars, from maybe the 1910s or 20s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de Mons-en-Barœul, which was located in Mons-en-Barœul, which is “is a French commune, located in the department of Nord in the region of Hauts-de-France. It is part of the European Metropolis of Lille. The most well-known brewery there is undoubtedly Pelican, which was later known as Pelforth, but I can’t tell if this that brewery or a different one. I think today it’s owned by Heineken, but I’m not even absolutely sure of that, either. I also don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3391: Bieres Laubenheimer

June 24, 2020 By Jay Brooks

Wednesday’s ad is for Bieres Laubenheimer, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Georges Ripart.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3390: Grande Brasserie J. Laubenheimer & Fils

June 23, 2020 By Jay Brooks

Tuesday’s ad is for Grande Brasserie J. Laubenheimer & Fils, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Ferdinand Bac.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Mario Celotto August 23, 2026
  • Historic Beer Birthday: George W.C. Oland August 23, 2026
  • Historic Beer Birthday: Carl Funke August 22, 2026
  • Historic Beer Birthday: Benedict Sigg August 22, 2026
  • Beer In Ads #5327: Bock Bier, A Oldbairisch Dirndl Un a luschdiger Bua August 21, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.