Beer In Ads #3126: Oktoberfest 1953

September 24, 2019 By Jay Brooks

Tuesday’s ad is for the Munich Oktoberfest, from 1953. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Hans Kuh.

Beer In Ads #3125: Oktoberfest 1952

September 23, 2019 By Jay Brooks

Monday’s ad is for the Munich Oktoberfest, from 1952. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Eugène M. Cordier.

Beer In Ads #3124: Oktoberfest 1955

September 22, 2019 By Jay Brooks

Sunday’s ad is for the Munich Oktoberfest, from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began yesterday and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist and designer Ernst Kosslinger.

Beer In Ads #3123: Oktoberfest 1954

September 21, 2019 By Jay Brooks

Saturday’s ad is for the Munich Oktoberfest, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began today and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist Max Hartl.

Beer In Ads #3122: Restaurant Platzl Täglich Conzert D’ Dachauer

September 20, 2019 By Jay Brooks

Friday’s ad is for Restaurant Platzl Täglich Conzert D’ Dachauer, from 1908. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for a restaurant, Restaurant Platzl vis a vis vom Hofbräuhaus, with Karl Böhm as Restaurateur. I’m not sure where it was located as my language skills can’t make heads or tails out of the text at the bottom, which undoubtedly contains that information. It appears to be a poster for daily concerts (Täglich Konzert) although what “D’ Dachauer” means I don’t know. But I do love the miniature people below the accordion player standing on beer steins, some of them holding their own beer mugs as they enjoy the concert. The poster was created by German artist Otto Obermeier.

Beer In Ads #3120: Bier Ist Etwas Gutes

September 18, 2019 By Jay Brooks

Wednesday’s ad is for Bier ist etwas Gutes, “Beer is Something Good,” from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, though I’m not sure it was originally created for the German Brewers Association, but it appears they may have also used the poster in their own advertising efforts. It was created by Swiss artist Celestino Piatti. Piatti also did a similar ad the year before.

Beer In Ads #3119: Salvator Bräu

September 17, 2019 By Jay Brooks

Tuesday’s ad is for Salvator Bräu, from 1909. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Paulaner Brauerei München, which was founded in 1634. Salvator, of course, was their famous doppelbock. The poster was created by a Heinrich Moser, but the only one I could find was a Swiss watchmaker, and I suspect it must be a different one.

Beer In Ads #3115: Hacker Herrenhell

September 13, 2019 By Jay Brooks

Friday’s ad is for Hacker Herrenhell, from around 1933. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.

When Frederick The Great Went To War On Coffee

September 13, 2019 By Jay Brooks

You’re probably familiar with this great beer quote by Frederick the Great, also known as Frederick II of Prussia:

Many battles have been fought and won by soldiers nourished on beer.

And it is a great quote, but the context in which he said it is even more interesting. It was from a proclamation he made on September 13, 1777. Also said during that proclamation was this. “Everybody is using coffee. If possible, this must be prevented. My people must drink beer.” He was dead set against the use of coffee by his citizens, but especially his troops. Here’s the paragraph the quote is taken from:

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

According to William H. Ukers, in Chapter VIII of “All About Coffee,” entitled “The Introduction of Coffee to Germany,” his prohibition of coffee was short-lived.

For a time beer was restored to its honored place; and coffee continued to be a luxury afforded only by the rich. Soon a revulsion of feeling set in; and it was found that even Prussian military rule could not enforce coffee prohibition. Whereupon, in 1781, finding that all his efforts to reserve the beverage for the exclusive court circles, the nobility, and the officers of his army, were vain, the king created a royal monopoly in coffee, and forbade its roasting except in royal roasting establishments. At the same time, he made exceptions in the cases of the nobility, the clergy, and government officials; but rejected all applications for coffee-roasting licenses from the common people. His object, plainly, was to confine the use of the drink to the elect. To these representatives of the cream of Prussian society, the king issued special licenses permitting them to do their own roasting. Of course, they purchased their supplies from the government; and as the price was enormously increased, the sales yielded Frederick a handsome income. Incidentally, the possession of a coffee-roasting license became a kind of badge of membership in the upper class. The poorer classes were forced to get their coffee by stealth; and, failing this, they fell back upon numerous barley, wheat, corn, chicory, and dried-fig substitutes, that soon appeared in great numbers.

The full story was told in “The World of Caffeine: The Science and Culture of the World’s Most Popular Drug,” by Bennett Alan Weinberg and Bonnie K. Bealer, excerpted below:

CaffeineWorld-1

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

CaffeineWorld-2

“Alas!” Cried the women, “take rather our bread.
Can’t live without coffee! We’ll all soon be dead!”

CaffeineWorld-3

Fred-the-Great-Ripley

Beer In Ads #3114: Hacker Märzen

September 12, 2019 By Jay Brooks

Thursday’s ad is for Hacker Märzen, from around 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.

« Previous Page