Our 65th Guinness ad depicts two pint glasses, one full, one freshly emptied. The tagline in small print at the bottom is “Guinness is Good For You.”
And below is the same artwork used in a Russian ad.
Beerstrology Sign: Taurus
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.
Taurus, the bull, is from April 20-May 21. To learn more, see:
- Astrology Online
- Universal Psychic Guild
- Wikipedia
- Zodiac Signs
Guinness Ad #64: When The Sun Says ‘Morning Gone’
Our 64th Guinness ad shows the sun beating down on a glass of Guinness, and this delightful bit of text: “When the sun says ‘Morning gone’ Guinness Time will spur you on.” [Note: this artwork is from a coaster, which is why it’s so poor looking. If anyone has better artwork, please be so kind as to send it my way. Thanks.]
Guinness Ad #63: Mining For Gold
Our 63rd Guinness ad shows our intrepid toucan as a miner, working away down below. But instead of finding gold nuggets, he instead finds black gold, not Texas tea, but Guinness. It’s one of the usual slogans again, “My Goodness, My Guinness.”
Guinness Ad #62: Have A Sandwich
Our 62nd Guinness ad again shows the iconic toucan with two pints of Guinness balanced on his beak, and a plate of sandwiches in one claw. The tagline is “My Goodness Have a sandwich!” with “Have a sandwich” essentially replacing “My Guinness,” which is the usual slogan.
Guinness Ad #61: How Grand To Be A Toucan
Our 61st Guinness ad shows the iconic toucan with two pints of Guinness and the following poetry:
If he can say as you can
Guinness is good for you
How grand to be a Toucan
Just think what Toucan do
They used that punny language to good effect for many years, and in fact that was why the toucan became one of the most used animals in their advertising.
Beerstrology Sign: Aries
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.
Aries, the water-bearer, is from March 21-April 19. To learn more, see:
- Astrology Online
- Universal Psychic Guild
- Wikipedia
- Zodiac Signs
Guinness Ad #60: Aim For A Guinness
Our 60th Guinness ad shows the iconic toucan riding a dart on its way to the dartboard, all the while holding two pints of Guinness on its beak. The slogan isn’t one of the regular ones, but is specific to the ad itself: “Aim For A Guinness.”
Guinness Chocolate Cheesecake
My sister-in-law sent me this delicious looking recipe for a chocolate cheesecake made with Guinness, though I suspect any Irish dry stout would work. The recipe comes from Closet Cooking, a food blog by a man named Kevin in Ontario, Canada.
This recipe for the Guinness chocolate cheesecake is a pretty basic chocolate cheesecake recipe with the addition of the Guinness but the similarities stop there. The addition of the Guinness changes the texture and properties of the cheesecake making it more souffle like. Normally you can tell when a cheesecake is done by shaking it a bit and if only the center wiggles it is done but the entire surface of this cheesecake will wiggle the whole time, even after 2 hours of baking. You pretty much just have to trust the recipe and the results are certainly worth it!
The Guinness chocolate cheesecake is a moist one as might be expected with all of the extra liquid provided by the Guinness but it is also nice and light and creamy. This cheesecake has a texture that seems to be like a cross between a souffle and fudge and it is simply amazing! The Guinness flavour is very subtle but it seems to enhance the overall chocolate flavour which is quite welcome. In all honesty, this cheese cake does not need any garnishes but feel free to top it with some Bailey whipped cream if you like.
Here’s the recipe, but without the blockquotes for ease of reading:
Guinness Chocolate Cheesecake
(makes 6+ servings)
Printable Recipe
Ingredients:
1 cup graham cracker crumbs
2 tablespoons cocoa powder
1 tablespoon sugar
2 tablespoons butter, melted
12 ounces dark chocolate, chopped
2 tablespoons heavy cream
3 (8 ounce) packages cream cheese
1 cup sugar
1/2 cup sour cream
3 eggs
1 teaspoon vanilla extract
3/4 cup Guinness
Directions:
1. Mix the graham cracker crumbs, cocoa powder, sugar, and butter and press into the bottom of a 9 inch spring form pan.
2. Melt the chocolate in the cream in a double boiler.
3. Cream the cream cheese.
4. Mix in the sugar, chocolate, sour cream, eggs, vanilla, and Guinness.
5. Pour the mixture into the spring form pans.
6. Bake in a preheated 350F oven for 60 minutes.
7. Turn off heat and leave cheesecake in the oven with the door slightly ajar for 60 minutes.
8. Let it cool completely.
9. Chill the cheesecake in the fridge overnight.
Boy that looks tasty. I’m hungry.
Guinness Ad #59: The Toucan Be Enjoyed Together!
Our 59th Guinness ad shows the iconic toucan carrying two trays. One, of course, has Guinness on it and the other a tasty meal. The slogan, using a play on words, is “The Toucan be enjoyed together!” Nice to see food and beer being suggested, but it’s a little funny to see it being presented as something unusual, or at least as a combination that wasn’t obvious. You mean I can eat AND drink beer?
