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Jay R. Brooks on Beer

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Beer In Ads #3508: Phoenix Bier Landscape

October 24, 2020 By Jay Brooks

Sunday’s ad is for Phoenix Bier, from perhaps the late 1800s or early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3507: Handels Merk

October 23, 2020 By Jay Brooks

Friday’s ad is for Amersfoortsche Beiersch-Bier-Brouwerij, from perhaps the late 1800s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3506: Phoenix Brouwerij In The Tavern

October 22, 2020 By Jay Brooks

Thursday’s ad is for Phoenix Brouwerij, from perhaps the early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.

And below is a slightly closer view of just the artwork.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3505: Phoenix-Brouwerij Amersfoort

October 21, 2020 By Jay Brooks

Wednesday’s ad is for Phoenix-Brouwerij, from perhaps the early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #3504: Phoenix Brouwerij Jester

October 20, 2020 By Jay Brooks

Tuesday’s ad is for Phoenix Brouwerij, from perhaps the early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3503: Phoenix Bier, Refreshed

October 19, 2020 By Jay Brooks

Monday’s ad is for Phoenix Bier, from perhaps the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. The text at the bottom of the poster, “Verfrischt” Google translates as “Refreshed.” I also don’t know who the artist is that created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3502: Phoenix Bier In The Shadows

October 18, 2020 By Jay Brooks

Sunday’s ad is for Phoenix Bier, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. The text at the bottom of the poster, “in de vacant dubbel lekker!,” Google translates as “doubly delicious during the holiday!” This poster was created by Dutch artist Ricard (ps. Herbert Meijer 1908-1988).

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3501: Pilsen De Haecht

October 17, 2020 By Jay Brooks

Saturday’s ad is for Pilsen de Haecht, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. On this sign, it’s referred to as “Brasserie de Haecht.” I also don’t know who the artist is that created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, The Netherlands

Beer In Ads #3500: Bieren Van Haecht

October 16, 2020 By Jay Brooks

Friday’s ad is for Bieren van Haecht, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. On this sign, it’s referred to as both “Brasserie de Haecht” and “Bieren van Haecht.” I also don’t know who the artist is that created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, The Netherlands

Beer In Ads #3499: Haecht Table Beer

October 15, 2020 By Jay Brooks

Thursday’s ad is for Haecht bieres de table, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. I also don’t know who the artist is that created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History, The Netherlands

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