Our 81st Guinness features a footballer flying high above the field heading the ball as his gaping teammates and opponents look on. Presumably his prowess is due to Guinness, of course, and the tagline reads “Guinness for Strength.”
Guinness Ad #80: 5 Million Guinness
Our 80th Guinness uses the tagline “5 million Guinness are enjoyed every day.” I don’t know how that compares to today, or when they hot that milestone, but it sure sounds like a lot of pints.
Beer In Ads #430: Miss Rheingold’s Blow-Up Horse
Friday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In this ad, Miss Quinlan frolics in a swimming pool, riding a blow-up horse. She certainly looks like she’s having a great time.
Beer In Ads #429: Miss Rheingold On Her Lounge Chair
Thursday’s ad is another 1947 ad for Rheingold Beer, featuring Miss Rheingold for that year, Michaele Fallon. In this ad, Miss Fallon sits seductively — notice a pattern here? — on a comfy-looking yellow lounge chair with a Rheingold Dry on the table next to her.
Beer In Ads #428: Miss Rheingold’s Blue Hat
Monday’s ad is a 1947 ad for Rheingold Beer, featuring Miss Rheingold for that year, Michaele Fallon. In the ad, Miss Fallon stands seductively in front of a bunch of red roses, wearing a bright blue hat that matches her eyes. Curiously, there’s no beer anywhere to be seen in the ad.
Beer In Ads #427: Miss Rheingold Goes To The Dogs
Monday’s ad is a 1949 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat McElroy. In the ad, Miss McElroy is holding the trophy she and her dog have just won. Based on her outfit, I think Miss Rheingold must have been a Green Bay Packers fan.
Beer In Ads #426: Miss Rheingold DRY At Sea
Monday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In the ad, Miss Quinlan is on board a boat of some kind, hoisting maritime signal flags spelling out “D-R-Y,” as in Rheingold Extra Dry.
Guinness Ad #79: Opening Time Is Guinness Time
Our 79th Guinness uses the tagline “Opening Time Is Guinness Time.” In this case, the opening refers to the oyster, with a smiling pint of Guinness resting inside. The slogan at the bottom is the common “Guinness is good for you.” My one question, is since when did oysters have eyes?
Beer In Ads #425: Miss Rheingold’s Look Out Foxes
Friday’s ad is a 1951 ad for Rheingold Beer, featuring Miss Rheingold for that year, Elise Gammon. In the ad, Miss Gammon is ready for the hunt, surrounded by hound dogs. Did Americans ever do the full British fox hunts? Because old ads sure seem to use the theme a lot.
Beer In Ads #424: Miss Rheingold’s Got A Squeeze Box
Thursday’s ad is a 1956 ad for Rheingold Beer, featuring Miss Rheingold for that year, Millie Merritt. In the ad, Miss Merritt is wearing an exotic red dress sitting in the old barn with her squeeze box accordion, waiting for the performance, as the sign behind her promises, to take place “tonig.”
