Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #407: Pabst Everywhere

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Tuesday’s ad is an old one — from 1893 — for Pabst, showing an odd scene “In Darkest Africa.” The artwork is apparently depicting Emin Pascha inviting Stanley to lunch. Pascha was a doctor, explorer and governor of one of the Egyptian provinces after 1876. Stanley is the famous British explorer Henry M. Stanley who went looking for Dr. Livingstone, I presume. But the ad is showing another of Stanley’s expedition, from 1886-1889, known as the Emin Pasha Relief Expedition in which he led a party to rescue Pascha. Presumably that’s what the ad for Pabst’s Export Beer is playing against, as it was big news in its day, though the Africans are depicted in a less-than-flattering light.

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Beer In Ads #405: Warm Hospitality Calls For Well-Chilled Beer

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Friday’s ad is for Ballantine and is somewhat patriotic, at least insofar as the beer is chilling in colonial looking drum with Americana all over it. Also, the wallpaper and the candle holder are also quite patriotic. So with the 4th of July weekend beckoning, it’s hard to agree with that slogan. “Warm Hospitality calls for Well-Chilled Beer.”

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Beer In Ads #404: Biere Karcher

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Thursday’s ad is for the Brasserie Karcher, from Paris, France. I’m not sure exactly when the ad is from, but I would have to guess late 19th century. The fetching woman holding out two mugs of beers appears to be standing confidently on a keg of Biere Karcher, despite wearing high heels.

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Beer In Ads #401: Becker Serving Woman

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Monday’s ad is from 1900 and is for a German beer, C. Becker. The bottom of the ad says simply: “C. Becker: Die schone bisei, which is “the beautiful ____” something, I’m not sure what the word “besei” means. Anyone know? The ad also features a poem, in German, that’s likely about the beer but it’s a little hard to decipher. But at the heart of it is a great illustration of a beer server from the old days in Germany.

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Dig, Drink And Be Merry

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archeologist
The current issue of Smithsonian magazine has an interesting article about archeologist Patrick McGovern, who’s at the University of Pennsylvania and his work uncovering evidence of early alcoholic beverages. His particular sub-field is molecular anthropology and he has a great book about his work titled Uncorking the Past. The Smithsonian piece is entitled Dig, Drink And Be Merry in the print version, but is called The Beer Archeologist online.

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Patrick McGovern

Also prominent in the article is his collaboration with Sam Calagione and Dogfish Head and their latest concoction, an Egyptian ale called Ta Henket, whose recipe dates back several hundred centuries. The ingredients includes Middle Eastern spices such as za’atar, along with chamomile and dried doum-palm fruit.

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Sam Calagione

One of my favorite new beer quotes I discovered in the article, too. Walking the halls of the University of Pennsylvania, the article’s author — Abigail Tucker — details an encounter between Dr. McGovern and a fellow professor, Alexei Vranich (an expert on pre-Columbia Peru). After a short discussion, Vranich thanks McGovern for his research, and quips. “I keep telling people that beer is more important than armies when it comes to understanding people.”

Late in the article, there’s also a nice overview of the emerging “beer before bread” debate within science and the origin of fermented beverages generally.

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A display showing the ingredients used in the ancient Egyptian brew Ta Henket. (All photographs from the Smithsonian article by Landon Nordeman)