Tuesday’s ad is for an Italian brewer, Birra Metzger, from Torino. They were founded in 1848 but closed in 1975. The ad is from the 1920s.
Beer In Ads #115: Artois’ Colder Glass
Monday’s ad is either an old ad, or one made to look that way. I can’t be sure. My money’s on old, but who knows. It’s for Artois and is crowing about their new glass designed to keep the beer colder. The glass also has the slogan “Pass On Something Good” across it.
Beer In Art #77: George Garrard’s Whitbread Brewery
Today’s works of art are from the 18th century by a fairly minor artist: George Garrard, who was born in London and lived from May 31, 1760 to October 8, 1826. The first painting below is entitled Loading the Drays at Whitbread Brewery, Chiswell Street, London, and was painted in 1783.
The second, below here, is known as Whitbread Brewery in Chiswell Street and was painted the previous year, 1792. Wikipedia has a little more information about an engraving of it. “A painted engraving of Whitbread Brewery in Chiswell Street London in 1792. It it also titled ‘A View from the East-End of the Brewery Chiswell Street, The famous Whitbread Brewery. A carthorse is being backed into a dray.'”
Here’s some biographical information about Garrard, from Answers.com:
George Garrard (b London, 31 May 1760; d London, 8 Oct 1826). English painter and sculptor. After serving an apprenticeship with Sawrey Gilpin, later his father-in-law, Garrard became a student at the Royal Academy Schools, London, in 1778, exhibiting his first sporting picture there in 1781. Though his occasional genre paintings were better received than his many animal subjects (Sir Joshua Reynolds purchased his View of a Brew-house Yard from the Academy exhibition of 1784), he initially determined to practise as a sporting artist, probably on the advice of the notorious sportsman Colonel Thomas Thornton (1755-1823) for whom he had worked in the 1780s.
You can see a few more of Garrard’s paintings at Bridgeman and also at the Tate Museum.
Guinness Ad #19: Lion Around
Our ninteenth Guinness poster by John Gilroy is another of zoo scene, this one of a lion chasing a zookeeper to get his Guinness. It’s in the “My Goodness, My Guinness” series.
Beer In Ads #114: Introducing Budweiser To The Gods
Friday’s ad is an old one, for Budweiser, from either 1904 or 1906. It’s a “modern” interpretation of the Greek myth of Ganymede. It shows Ganymede instead of introducing mead, as the legend goes, to the gods, instead introducing them to Budweiser. It was apparently published in Theater Magazine.
Beer In Ads #113: Neuweiler’s Premium Ale
Thursday’s ad is for a defunct Pennsylvania brewery, from Allentown. Neuweiler’s Premium Ale; it’s “Premium brewed to please you.” I love all the Pennsylvania Dutch imagery, especially the Distelfink and the hex signs.
Beer In Ads #112: Rolling Rock’s Pure Mountain Spring Water
Wednesday’s ad is for Rolling Rock, because it was today four years ago, in 2006, that Anheuser-Busch agreed to buy the brand from InBev. The Rolling Rock as from the 1960s, and it actually resembles a Coors ad from the same period of time, especially with its emphasis on “pure mountain spring water.”
Beer In Ads #111: Bud On Ice
Tuesday’s ad is for Budweiser, who on this day opened not one, but two new plants. They opened a new brewery in Tampa, Florida on this day in 1959 and in Houston, Texas in 1966. I’m not sure of the date of the ad, but judging by the look of the cans, and the “Tab Top” text around the bottom of each can, I’d guess the early 1960s. But I do like the simplicity of the ad and the playful pun.
From Beer To Eternity
Here’s an interesting read about the tourism of breweries, From Beer to Eternity, focusing on the history of American brewing and the places that one can still visit.
Guinness Ad #18: Whispering Seals
Our eighteenth Guinness poster by John Gilroy is another of zoo seals using the “Lovely day for a Guinness” tagline. While looking on at two zookeepers taking a break and pouring themselves a Guinness, one of the seals is whispering something, presumably the tagline, into the ear of the other seal.
