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Jay R. Brooks on Beer

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Beer In Ads #2506: The Ostrich, Travelers Recall

December 30, 2017 By Jay Brooks


Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features an ostrich, with three more in the background, one of which swallowed the zookeeper’s pint glass. And at the bottom is this simple poem:

The Ostrich, travelers recall,
Enjoys his Guinness, glass and all.
How sad the Guinness takes so long
To get to where it does belong!

Guinness-1952-ostrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2505: Ma-Supials Have A Pouch, Or Bin

December 29, 2017 By Jay Brooks


Friday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a kangaroo, with another one in the background surprising a zookeeper. And at the bottom is this simple poem:

Ma-supials have a pouch, or bin
To stow their little treasures in.
Not strange if Mrs. Kangaroo
Should poppa a Guinness in it, too!

Guinness-1952-kangaroos

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2504: Insatiable Carnivore!

December 28, 2017 By Jay Brooks


Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a roaring lion, with another one in the background chasing a zookeeper who’s holding a bottle and glass of Guinness on a tray. And at the bottom is this simple poem:

Insatiable carnivore!
Oh, how voraciously you roar!
Is it because, like us, you feel
You need a Guinness with your meal?

Guinness-1952-lions

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2503: You Must Admire The Sea-Lion’s Flair

December 27, 2017 By Jay Brooks


Wednesday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a couple of sea lions, one of them balancing a glass of Guinness on its nose. And at the bottom is this simple poem:

You must admire the sea-lion’s flair
For catching fishes in mid-air:
And this sagacious creature knows
How well, with sea-food Guinness goes.

Guinness-1952-sea-lions

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2502: Battle Royal

December 26, 2017 By Jay Brooks


Tuesday’s ad is for Guinness, from 1931. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Battle Royal,” and features a boxing match (it is Boxing Day after all) between a unicorn and a lion. There’s fighting over the last remaining Guinness.

Guinness-battle-royal

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature

Beer In Ads #2499: If Seven Men Give Seven Wives A Christmas Guinness

December 23, 2017 By Jay Brooks


Saturday’s ad is for Guinness, from 1960. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men give seven wives,” and is about seven Santas giving Guinness as Christmas presents to their wives, and having one themselves, too. It’s actually the cover of the December 1960 issue of “Guinness Time,” the employee magazine for Guinness.

Guinness-1960-santas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays, Literature

Beer In Ads #2498: If Seven Men Sailed Seven Ships

December 22, 2017 By Jay Brooks


Friday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men … sailed seven ships,” and is about some odd looking ships and their captains trying to find Guinness “from China to Peru.”

Guinness-7men2-1952

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2497: If Seven Men With Seven Wives

December 21, 2017 By Jay Brooks


Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men … with seven wives,” and is about some couples at the zoo and how seeing the animals is reminding them of Guinness.

Guinness-7men1-1952

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature

Beer In Ads #2496: If Seven Men With Seven Tongues …

December 20, 2017 By Jay Brooks


Wednesday’s ad is for Guinness, from 1931. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men with seven tongues …,” and then goes on about how good Guinness is.

Guinness-1931-walrus

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature

Beer In Ads #2495: A Head Without A Guinness

December 19, 2017 By Jay Brooks


Tuesday’s ad is for Guinness, from 1933. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is page 16 of a booklet they produced about Alice and Guinness. This page is titled “A Head Without A Guinness,” and features Alice talking to the Cheshire Cat, comparing his ability to disappear to the froth on a glass of Guinness.

Guinness-1933-a-head-without-guinness

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature

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