Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4813: 1876 Bock

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Bock Beer, and was created in 1876 for the F. Klemm Brewery of Baltimore, Maryland. The lithographer was A. Hoen & Co., who was also located in Baltimore.

Beer In Ads #4000: Miss American Beer

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Sunday’s ad is my 4,000th shared ad, which is mind-boggling to me. So I thought I’d take a break from this year’s Miss Rheingold theme to share this colorful ad for “American Pilsener Style Beer” from the American Brewery, Inc. of Baltimore, Maryland. It’s apparently from the first half of the 20th century, but I don’t know more than that. Maybe this was from a 4th of July ad or maybe they were this patriotic all year long. Either way, it seems very celebratory for my 4,000th beer ad post.

Beer Birthday: Brad Klipner

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Today is the 38th birthday of Brad Klipner, who writes the beer blog Beer in Baltimore. Brad also does marketing for Baltimore Beer Week and recently took a job as sales manager for DuClaw Brewing. Brad and I have corresponded numerous times but have not yet had an opportunity to drink a beer in person yet. Join me in wishing him a very happy birthday.

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Thumbs up for beer.

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With a bevy of beery beauties.

Beer In Ads #1806: F. Klemm’s Bock

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Saturday’s ad is for F. Klemm’s Bock Beer, from around 1880. F. Klemm was located in Baltimore, Maryland. But the scene if pretty amazing, if a little surreal. I bock parade from the brewery includes a float with a giant goat and a large barrel of what I can only presume is F. Klemm’s Bock Beer, with Gambrinus leading from the flaot, which is being pulled by six goats. The throngs of people watching the parade look very happy, which I suspect is because they’re drinking some of F. Klemm’s bock.

Klemms-bock

Beer In Ads #1690: From Chesapeake Bay …

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Saturday’s ad is for National Bohemian Light Beer, from 1959. The syntax in the ad copy just seems odd. “From Chesapeake Bay … land of pleasant living we bring you this quality beer.” Seems like a “ta-da” moment with no payoff, just a picture of a boat, an illustrated beer bottle, and the silhouette of a beer glass containing the ad copy.

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Maryland Beer

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Today in 1788, Maryland became the 7th state.

Maryland
State_Maryland

Maryland Breweries

Maryland Brewery Guides

Guild: Brewers Association of Maryland

State Agency: Maryland Alcohol and Tobacco Tax Bureau

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  • Capital: Annapolis
  • Largest Cities:Baltimore, Frederick, Gaithersburg, Bowie, Rockville
  • Population: 5,296,486; 19th
  • Area: 12407 sq.mi., 42nd
  • Nickname: Old Line State
  • Statehood: 7th, April 28, 1788

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  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 23
  • Rank: 22nd
  • Beer Production: 3,343,296
  • Production Rank: 25th
  • Beer Per Capita: 18.4 Gallons

maryland

Package Mix:

  • Bottles: 45.3%
  • Cans: 44.2%
  • Kegs: 4.9%

Beer Taxes:

  • Per Gallon: $0.09
  • Per Case: $0.20
  • Tax Per Barrel (24/12 Case): $2.79
  • Draught Tax Per Barrel (in Kegs): $2.79

Economic Impact (2010):

  • From Brewing: $41,776,563
  • Direct Impact: $940,459,495
  • Supplier Impact: $453,776,947
  • Induced Economic Impact: $948,842,606
  • Total Impact: $2,343,079,048

Legal Restrictions:

  • Control State: Variable by locality
  • Sale Hours: Variable by locality
  • Grocery Store Sales: Variable by locality
  • Notes: Baltimore County prohibits the sale on Sunday in some areas.
    Montgomery County, Somerset County, Wicomico County, and Worcester County are alcoholic beverage control counties.
    Garrett County prohibits the sale on Sunday except in some areas.
    The sale of alcohol at grocery and convenience stores varies by county.
    There are no dry counties, but some individual voting districts within counties restrict or prohibit alcohol on a local-option basis.

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Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Beer In Ads #339: Baltimore Knows Boh

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Friday’s ad is another baseball-themed ad, this one for National Bohemian. I think it’s fairly contemporary, just retro in design, because isn’t that Camden Yards in the illustration? And that opened in 1992. I’ve only been there once, when GABF went on the road for the first, and only, time several years ago. When I was a kid it was Memorial Stadium. That was the Earl Weaver days when I was a big Orioles fan and saw them play a few times.

National_Beer

Beer In Ads #297: From Chesapeake Bay Land Of Pleasant Living …

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Wedneday’s ad is for Baltimore’s National Bohemian Light Beer. It ran in Life magazine in 1959. The tagline is a mouthfull: “From Chesapeake Bay land of pleasant we bring you this quality beer.” And from the insets at the bottom, the Chesapeake Bay area was also the “land of fun,” the “land of history,” and the “land of good food.”

bohemianLIFE1959

Wild Goose To Close

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Wild Goose Brewing, which was purchased a few years ago, in 2006, by Flying Dog Brewery, will be closing down and no longer will be produced as a beer brand. In the same purchase, Flying Dog also acquired the Frederick Brewery, where they moved their headquarters to, which had purchased Wild Goose in the mid-1990s. A few more batches of Wild Goose IPA and that will be it for the 21-year old brand. Beer in Baltimore has the full story.

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