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Jay R. Brooks on Beer

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Beer In Ads #3887: Hamm’s Canadian Geese

October 23, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1957. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a flock of Canadian Geese fly over a lake, with the tagline: “You can see the bigness. Feel the freshness. And in Hamm’s Beer you can taste it. The big fresh taste. Refreshing as the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3886: Preferred … For Mellow Moments

October 22, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from 1947. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unseen hand filling a tray wit mugs and Hamm’s Preferred Stock from a second-story window looking down on the scene of a backyard barbecue below, with the tagline: “Preferred … for mellow moments.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3885: Hamm’s Preferred Stock

October 21, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features three lakeside vignettes and a tray of Hamm’s Preferred Stock, with the tagline: “Hamm’s … America’s Most Refreshing Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3884: Here’s How!

October 20, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1934. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a fancy woman lounging on chair with a tray of sandwiches and beer on a tray on front of her, with the tagline: “Here’s How! — and what to serve with BEER.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3883: Refreshing As The Land It Comes From

October 19, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man fishing in a lake who’s caught a big one, with the tagline: “refreshing as the land it comes from.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3882: Hamm’s Preferred

October 18, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a framed lake scene with a glass of beer and a bottle on a tray, with the tagline: “America’s Most Refreshing Beer, Hamm’s Preferred, from the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3881: Hamm’s Beer From The Land Of Sky Blue Waters

October 17, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer in front of a lake, with the tagline: “Hamm’s Beer from the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3880: Freshness … That’s Hamm’s!

October 16, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unseen hand holding a glass of beer in front of an idyllic snow-capped lake, with the tagline: “Freshness … That’s Hamm’s!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3879: Time Out For A Golden Moment

October 15, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a trio of men sitting around a table outside and drinking beer, with the tagline: Time Out for a Golden Moment with Hamm’s Beer.”

And here’s a single page version of the same ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3878: A Beer Of Rare Individuality

October 14, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1940s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a bottle on a silver tray a lake scene in the background, and the tagline: “from the land of sky blue waters* America’s Most Refreshing Beer.” The asterisk leads to the bottom and this text: “*Minnesota — Land of 10,000 Lakes.” But my favorite bit is in the text where the describe the beer as being “of rare individuality,” whatever that means.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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