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Jay R. Brooks on Beer

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Beer In Ads #3891: Holiday Refreshment!

October 27, 2021 By Jay Brooks

Wedesday’s ad is for “Hamm’s,” from 1954. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a beer being poured into a glass and “m-m-m-Hamms!” written over the pour. Then there’s the requisite lake scene background, with the tagline: “Holiday Refreshment! from the land of sky blue waters … Hamm’s the beer refreshing … refreshing as the land is comes from!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3890: Taste The Freshness

October 26, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man surfing a big wave with an enormous mug of beer in the foreground, with the tagline: “Taste the freshness!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3889: The Picture Of Freshness

October 25, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features two glasses, one with a picture of a canoe on a lake and another with a Hamm’s beer in it, with the tagline: “The picture of freshness.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3888: Hamm’s Inside Story: Water Best For Brewing

October 24, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a flock of Canadian Geese fly over a lake, with the tagline: “You can see the bigness. Feel the freshness. And in Hamm’s Beer you can taste it. The big fresh taste. Refreshing as the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3887: Hamm’s Canadian Geese

October 23, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1957. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a flock of Canadian Geese fly over a lake, with the tagline: “You can see the bigness. Feel the freshness. And in Hamm’s Beer you can taste it. The big fresh taste. Refreshing as the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3886: Preferred … For Mellow Moments

October 22, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from 1947. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unseen hand filling a tray wit mugs and Hamm’s Preferred Stock from a second-story window looking down on the scene of a backyard barbecue below, with the tagline: “Preferred … for mellow moments.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3885: Hamm’s Preferred Stock

October 21, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features three lakeside vignettes and a tray of Hamm’s Preferred Stock, with the tagline: “Hamm’s … America’s Most Refreshing Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3884: Here’s How!

October 20, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1934. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a fancy woman lounging on chair with a tray of sandwiches and beer on a tray on front of her, with the tagline: “Here’s How! — and what to serve with BEER.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3883: Refreshing As The Land It Comes From

October 19, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man fishing in a lake who’s caught a big one, with the tagline: “refreshing as the land it comes from.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3882: Hamm’s Preferred

October 18, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a framed lake scene with a glass of beer and a bottle on a tray, with the tagline: “America’s Most Refreshing Beer, Hamm’s Preferred, from the land of sky blue waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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