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Historic Beer Birthday: Alfred Marti

July 5, 2024 By Jay Brooks

august-schell
Today is the birthday of Alfred W. Marti (July 5, 1886-November 22, 1977). He was born in Saint Paul, Minnesota, and was the son of George Marti and Emma Schell, whose father founded August Schell started the Schell’s Brewery in 1860 in New Ulm, Minnesota. Schell’s Brewery is still in business today, and is still owned by the family who started it. “It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002.” A pharmacist by trade, when August’s son Otto, who had been running the brewery after his father died, also died suddenly in 1911, George stepped up and became the manager and president of the brewery. He thought it would be temporary, but he remained at the brewery for the rest of his life, and in 1934 when he passed away, his son Alfred took over for him. He remained in charge of the brewery until 1969, when his son Warren took over for him.

1940_alfredmarti

This account of the Schell Brewery under Alfred Marti is from the “Land of Amber Waters: The History of Brewing in Minnesota,” by Doug Hoverson:

al-marti-aw-1
al-marti-aw-2
al-marti-aw-3

alfred-marti

This portion of a history of the August Schell Brewery, from Funding Universe, mentions Alfred Marti and his role in the company:

The next generation, represented by Alfred Marti, took over brewery management in 1934 after George Marti passed away. The younger Marti added entertainment to the brewery’s local allure by establishing the Schell’s Hobo Band, which still performs in the community today. In 1969, Alfred Marti retired, passing on leadership to his son Warren.

Schell-brewery-1879

Schells-Deer-Brand-Beer--Labels-August-Schell-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: History, Minnesota

Beer Birthday: Dave Hoops

July 4, 2024 By Jay Brooks

hoops
Today is the 57th birthday of Dave Hoops, former Master Brewer at Fitger’s Brewhouse in Duluth, Minnesota. After leaving Fitger’s he’s formed a consulting business, Bev-Craft, to help new breweries get started and also specialized consulting services for existing breweries, but even more exciting is he’s started his own brewery, Hoops Brewing, which has recently opened in Duluth. I first met Dave when he was brewing in the Bay Area in the 1990s, but lost touch after moved to the midwest. Happily, I’ve been seeing more and more of him at beer events and judging for GABF. Join me in wishing Dave a very happy birthday.

dave-hoop-kilted
Dave, sporting a kilt, with his wife Laura.

dave-and-daisy-hoops
A cleaned up Dave with his daughter Daisy.

dave-hoops-hops
Hoops and hops.

dave-hoop-beard
In full beard.

dave-hoop-promo
But here he’s again cleaned up for a Fitger’s promo shot.

[Note: All photos purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: Minnesota

Historic Beer Birthday: Peter Ganser

June 24, 2024 By Jay Brooks

peter-ganser
Today is the birthday of Peter Ganser (June 24, 1836-August 5, 1915). He was born in Germany, but settled in Steele County, Minnesota, buying the Knobloch & Mannheim brewery and founding the Peter Ganser brewery in Owatonna, along with his brother Adam. It was generally known as the Peter Ganser, City Brewery, off and on from 1865, before it finally closed a few years into prohibition.

peter-ganser

Here’s his obituary, from the American Brewers Review:

ganser-obit

ganser-and-daughters
Local brewer Peter Ganser sits on an ornate chair, holding two of his daughters. On the left is Adeline, who later became Mrs. William Zamboni; on the right is his daughter, Catherine, who later married Harry Brown (from the Steele County Historical Society).

And here’s another account from the “History of Rice & Steele Counties, Minnesota, Illustrated, Vol. II,” and published in 1910:

Peter Ganser, proprietor of the Owatonna City Brewery, is one of those substantial citizens, who, in building the foundations for their own fortunes, find the time to take an interest in all worthy causes that tend toward the development of the community. He combines liberality with shrewd common sense and business ability and from his first settlement here he has had an unbounded faith in Owatonna’s future. Mr. Ganser was born in Prussia, Germany, June 24, 1836. He received his early education in the public schools and remained in his native country until 1854, when he came to America and located in Dane county, Wisconsin, where he lived for a time and then went to California. In 1863 he returned to Wisconsin and there remained until 1865 when he came to Owatonna and, together with his brother, Adam, purchased the city brewery, which they continued together until 1872, at which time the brother died. The subject of this sketch then became the sole owner and proprietor. In 1878 the brewery was destroyed by fire, entailing a loss of about $12,000. Undaunted by this loss, Mr. Ganser rebuilt, but in 1884 again suffered a similar disaster. The present building, to which additions and improvements have been made from time to time, was erected in 1884. In 1879, Mr. Ganser, in company with Jacob Glaeser, erected the building then known as the Germania Hall. Mr. Glaeser has carried on a large and increasing business from year to year. In 1894 he sold out his business for six years lived a retired life. In 1900 he again came into possession of the brewery, which he has since conducted. Mr. Ganser was married in 1867 to Mary Knight, who was born in Indiana. The fruit of this union was three children, viz: Margaret, now the wife of William Fleckenstein of the Fleckenstein Brewery at Faribault; Adeline, now Mrs. W. C. Zamboni; Kate, now Mrs. H. D. Brown, of Owatonna. Mr. Ganser is a Democrat in political faith. He takes an active interest in public affairs, and served as a mayor of Owatonna one term, and alderman of the fourth ward for two years. Mr. Ganser is a self-made man, enterprising in business, and has won his position by persevering efforts. He lives in a very find residence at 508 South Oak street.

ganser-brau-near-beerGanser Brau Near Beer.

And this is from Land of Amber Waters: The History of Brewing in Minnesota:

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ganser-history-2

ganser-city-sign

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Minnesota

Beer In Ads #3956: Hamm’s Eagle

December 31, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the late 1800s, I believe. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one was most likely a promotional poster and features an eagle perching on a series of Hamm’s beer bottles.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3955: Brewed From America’s Finest Barley

December 30, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a barley farming scene with a giant bottle f beer in the foreground, with the tagline “Hamm’s Beer, Brewed From America’s Finest Barley.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3954: Mount Rainier, It’s The Beer Refreshing

December 29, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1959. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features picture of Mount Rainier on one half and a paneled wood background on the other half with the Hamm’s logo and a can and full mug of beer, with the tagline “It’s the Beer Refreshing.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3953: A Special Kind Of Refreshment

December 28, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1959. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features five bottles of beer that spell out Hamm’s, with the tagline “A sp3ecial kind of refreshment … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3952: Good Cheer From The Land Of Sky Blue Waters

December 27, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is a newspaper ad showing the Hamm’s Bear wearing a scarf and hat trudging through the snow carrying a case of Hamm’s Beer, with the tagline “Good Cheer from the land of sky blue waters.” The ad appears to be for Moslander Distributing Co. who were located in Grand Island, Nebraska.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota, Nebraska

Beer In Ads #3951: The Better The Water … The Better The Beer

December 27, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows two bottles of beer, one with a normal Hamm’s label and the other torn open to reveal a lake scene with a fish jumping out of it and an overflowing mug of beer, with the tagline “Hamm’s inside story: The better the water … the better the beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3950: Good Cheer

December 25, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a wintery scene with the Hamm’s Bear riding a toboggan down a mountain with three glasses on beer in tow, with the tagline “Good Cheer,” and at the bottom of the ad, Hamm’s From the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Minnesota

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