Sunday’s ad is for “Hamm’s,” from 1913. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a group of four heading on a fishing trip, with the tagline: “Fishing Parties know Hamm’s Beer makes the Outing worth while.”
Saturday’s ad is for “Hamm’s,” from 1904. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features two windows, one with a bottle of beer in it and the other with what is presumably a view of the City of St. Paul, with the tagline below: “Hamm’s when you want Beer.” But it’s the headline at the top that is the point of the ad. It says: “Two Reasons.” And it’s the answer to the question below the headline. “Why all St. Paul [Minnesota] people who drink Beer should drink Hamm’s.” The answer is 1) it’s “best beer sold in St. Paul,” and 2) “Hamm’s Beer is Made in St. Paul.”
Friday’s ad is for “Hamm’s,” from 1907. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bird’s eye view of the brewery, with the tagline above it: “Leads Them All.” But it’s the text below the brewery image that really stands out. Hamm’s Beer Fulfills all the Requirements of a Perfect Beer.” What are the requirements, you might ask. Well, fear not, here they are. A perfect beer has “delicious flavor,” is “absolutely pure,” and is “thoroughly aged.”
Wednesday’s ad is for “Hamm’s,” from 1909. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man wooing a woman, with the tagline: “Regarding Her.” This one has a funny premise, giving advice to a suitor that to impress a woman, they suggest that she “appreciates” such things as “attention, flowers, books, and going for a drive.” These are apparently “all good.” But according to the ad, if you really want to win her over, it’s your selection of Hamm’s beer that will seal the deal. I’d love to know how many times that proved to be the deciding factor.
Wednesday’s ad is for “Hamm’s,” from 1910. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a family having dinner, with the tagline: “The Sons of the Soil.”
Tuesday’s ad is for “Hamm’s,” from 1910. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a presumed farmer walking through a field of grain pouring out the beer and brewed’s also coming out, with the tagline: “Liquid Bread.”
Monday’s ad is for “Hamm’s Velvet,” from 1902. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a well-to-do couple having dinner and a waiter is bringing them beer on a tray, with the tagline: “Well Brewed Beer For Well Bred People.” I’m not sure this ad has aged very well.
Friday’s ad is for “Hamm’s,” from the 1930s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a billboard with a beer being poured into a glass, with the tagline: “fully aged … Hamm’s Preferred Stock Beer!”
Friday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unsee hand holding an overflowing mug of beer in front of a winter lake scene, with the tagline: “Freshness … that’s Hamm’s!”
Thursday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an overflowing mug of beer with a bottle next to it with a mirror ball on top of it, and naturally the image reflected on it is a lake scene, with the tagline: “Bursting with freshness … that’s Hamm’s!!”
