Monday’s ad is particularly cool. The ad is for Schaefer’s Bock Beer, released in 1941 on March 12th — today’s date — with “supply limited.” The ad features a goat holding a glass of bock while reading a newspaper, the “Bock Times.” I think he’s winking at me.
Thursday’s ad is New York’s Knickerbocker Beer, from Jacob Ruppert Brewing. The ad’s from 1952, and I can’t understand why the New York Knicks don’t wear uniforms like the Knickerbocker (who they were named for) in the ad? It’s a mystery.
Tuesday’s ad is for New York’s Rheingold Beer, featuring two celebrities in the 1960 ad. The celebrities are a famous couple: Geoffrey Holder and Carmen De Lavallade. You probably know Holder, even if you’re not familiar with his name, especially if you’re a James Bond fan. He was originally from Trinidad and played Baron Samedi in Live and Let Die. He’s the one with that great booming voice, which he used years later in a series of ads for 7Up. It was the “Uncola” series and his booming laugh ended each ad and had such memorable phrases as “crisp and clean, no caffeine” and “never had it, never will.” His wife, Carmen De Lavallade, was a famous dancer and in fact they met working on a broadway musical, the House of Flowers. This ad was done when they were both locally famous and just getting started with their careers. The setting seems to be a theater, as you can see the lights in the ceiling behind them. And I’ve played in enough musicals to recognize the object in the lower right, which is a pit orchestra stand to hold your music, with a small light to shine on the music so you can still see it when the stage is dark. And I love the tagline: “Extra refreshing because it’s Extra Dry!”
Friday’s ad is another turn of the last century ad, this one from the Federal Brewing Company of Brooklyn, New York. The ad is from 1905, though the brewery closed its doors two years later. It appears, though, that Federal Brewing may be resurrected soon as a new craft brewery.
Tuesday’s ad is for an old Bronx brewery, the J&M Haffen Brewing Co. The brewery was only in existence from 1856 until 1917. As far as I can tell, this was used for a 1906 calendar for the brewery. Is it just me, or is one of the mermaids showing a bit more cheek than is usual?
Monday’s ad is a 19th century ad for a New York brewery, the Geo. Winter Brewing Co. According to the ad itself, the brewery was located on 55th Street, between 2nd and 3rd Avenues. It’s from around 1900, plus or minus. The ad shows “Columbia raising a glass of beer, posed with a keg and a billy goat, the symbol of bock beer.”
Wednesday’s ad is for New York City’s Knickerbocker Beer, from 1955. Showing a towering Knickerbocker above the skyscrapers, wearing colonial garb, and handing a pilsner glass of beer. I’d be afraid not to take it. And how about that slogan, “less filling … more delicious, too!” That sounds awfully similar to another slogan for a lighter beer, doesn’t it?
Today in 1788, New York became the 11th state.
New York
New York Breweries
New York Brewery Guides
Guild: New York State Brewers Association
State Agency: New York State Division of Alcoholic Beverage Control
Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:
Some counties may retain the Sunday morning beer prohibition which the state discontinued as of July 30, 2006. Twelve dry towns, mostly in western region of state. All liquor stores must be owned by a single owner, who owns that store and lives within a certain distance of it — effectually banning chain liquor stores from the state. New York City law does not allow open containers of alcohol in public. Thus, having a beer on the stoop of a building may draw a citation. However, practically, bagged containers of alcohol are consumed in violation of the rule, since opaque bags conceal evidence necessary to prosecute a citation and it is difficult to warrant a search of the bag without other evidence (evidence discovered due to an improper search is inadmissible in court).
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
I received an update on d.b.a. bar owner Ray Deter’s condition, after being in a bicycle accident earlier this week. I desperately had hoped the news would be better, but Ray’s wife, Catherine Lepp, posted the following on d.b.a.’s Facebook page earlier today:
Thanks so much for everyone’s kind words and support for me and the boys….Ray will no longer be with us after this weekend, but we hope our loss will give life to others. Please celebrate Ray as he passes on.
Love to you all, Catherine, Jake & Maxwell
The Times-Picayune, the Village Voice and the Gothamist have the same story. And if you haven’t yet read Tom Peters’ reminiscences about Ray, head over the Monk’s Cafe website. My heart goes out to Ray’s wife Catherine and his two sons.
UPDATE 7.3: I got the news a few hours ago that Ray passed away. Please drink a toast tonight to honor the memory of Ray Deter. He will be missed.
I learned this morning that Ray Deter, the owner of the d.b.a. beer bars in New York City and New Orleans, was critically injured in a bicycle accident last night in New York. That information comes from Tom Peters of Monk’s Cafe in Philadelphia.
Although not mentioning Deter by name, DNAinfo, a local news website covering Manhattan has the story. According to Tom, Ray “was struck by a car while he was riding his bike back to DBA last night.” He is apparently in critical condition at Bellvue and the prognosis looks very grim.
My heart goes out to Ray and his family at this difficult time.
Ray Deter in front of the New Orleans d.b.a. with Garrett Oliver several years ago.