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Jay R. Brooks on Beer

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Beer In Ads #458: Knickerbocker, Less Filling … More Delicious

October 19, 2011 By Jay Brooks


Wednesday’s ad is for New York City’s Knickerbocker Beer, from 1955. Showing a towering Knickerbocker above the skyscrapers, wearing colonial garb, and handing a pilsner glass of beer. I’d be afraid not to take it. And how about that slogan, “less filling … more delicious, too!” That sounds awfully similar to another slogan for a lighter beer, doesn’t it?

1955+BEER++AD  knickerbocker  beer  2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

New York Beer

July 26, 2011 By Jay Brooks

new_york
Today in 1788, New York became the 11th state.

New York
State_NewYork

New York Breweries

  • Adirondack Pub & Brewery
  • Anheuser-Busch InBev Baldwinsville
  • Bandwagon Brew Pub
  • Barrage Brewing
  • Barrier Brewing
  • Becker Brewing Company
  • Black Forest Brew Haus
  • Black Heart Brewery
  • Blind Bat Brewery
  • Blue Point Brewing
  • Brewery Ommegang
  • Brick House Brewing
  • The Bronx Brewery
  • Brooklyn Brewery
  • Brown’s Brewing
  • Buffalo Brewpub
  • Butternuts Beer & Ale
  • Captain Lawrence Brewing
  • Castle Street Brewing
  • Cave Mountain Brewing
  • Chatham Brewing
  • Chelsea Brewery
  • CH Evans Brewing
  • Community Beer Works
  • Cooper’s Cave Ale
  • Cooperstown Brewing
  • Cortland Beer Co.
  • Cosmic Frog Handcrafted Ales
  • Crossroads Brewing
  • Custom Brewcrafters
  • Davidson Brothers Restaurant and Brewery
  • Defiant Brewing
  • Distillery
  • Ellicottville Brewing
  • Empire Brewing
  • Fire Island Beer Company
  • Flying Bison Brewing
  • Four Beasts Brewery
  • F.X. Matt Brewing
  • Genesee Brewing
  • Gilded Otter Brewing
  • Good Nature Brewing
  • Great Adirondack Steak & Seafood Company
  • Great South Bay Brewery
  • Greenport Harbor Brewing
  • Harlem Brewing Company
  • Heartland Brewery
  • Horseheads Brewing
  • Hyde Park Brewing
  • Ithaca Beer Company
  • John Harvard’s Brew House
  • Keegan Ales
  • Keuka Brewing
  • King Arthurs Steakhouse & Brew Pub
  • Lake Placid Pub and Brewery
  • Landmark Beer Company
  • Legends Brew Pub
  • Long Ireland Beer Co.
  • Magellanic Brewery
  • Market Street Brewing
  • Mendocino Brewing at Saratoga Springs
  • Middle Ages Brewing
  • New World Beverages
  • Olde Saratoga Brewing
  • Pearl Street Grill and Brewery
  • Peekskill Brewery
  • Port Jeff Brewing
  • Ramapo Valley Brewery
  • Rohrbach’s Railroad Street Brewery
  • Rooster Fish Brewing
  • Sackets Harbor Brewing
  • Saranac Brewing
  • Scale House Brewery & Pub
  • 77 Brewing
  • Sixpoint Craft Ales
  • Skytop Steakhouse and Brewery
  • Southampton Publick House
  • Southern Tier Brewing
  • Syracuse Suds Factory
  • Upside Brewing
  • Wagner Valley Brewing
  • War Horse Brewing
  • Z’s Barrel House

New York Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: New York State Brewers Association

State Agency: New York State Division of Alcoholic Beverage Control

maps-ny

  • Capital: Albany
  • Largest Cities: New York, Buffalo, Rochester, Yonkers, Syracuse
  • Population: 18,976,457; 3rd
  • Area: 54475 sq.mi., 27th
  • Nickname: Empire State
  • Statehood: 11th, July 26, 1788

m-new-york

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 76
  • Rank: 8th
  • Beer Production: 10,620,762
  • Production Rank: 4th
  • Beer Per Capita: 16.9 Gallons

new-york

Package Mix:

  • Bottles: 49.6%
  • Cans: 40.3%
  • Kegs: 9.9%

Beer Taxes:

  • Per Gallon: $0.14
  • Per Case: $0.32
  • Tax Per Barrel (24/12 Case): $4.34
  • Draught Tax Per Barrel (in Kegs): $4.34
  • In addition, New York City assesses a tax of $3.72 per barrel

Economic Impact (2010):

  • From Brewing: $1,540,520,106
  • Direct Impact: $5,343,831,895
  • Supplier Impact: $3,224,460,192
  • Induced Economic Impact: $4,660,828,233
  • Total Impact: $13,229,120,321

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 8 am–4 am. Some counties have more restrictive hours.
    Off Premises: Beer: Per state law, 24 hours/day.
    Wine & spirits: 9 am–midnight Mon–Sat, Noon–9 pm Sunday.
    Many counties have more restrictive hours, such as bans on beer sales overnight (hours vary).
  • Grocery Store Sales: Yes
  • Notes: Off-premises sale of wine and spirits is only at liquor stores, and beer is not sold at liquor stores; it must be sold at supermarkets and convenience stores. Exchanges for returned items are permitted (at store owners’ discretion).

    Some counties may retain the Sunday morning beer prohibition which the state discontinued as of July 30, 2006. Twelve dry towns, mostly in western region of state. All liquor stores must be owned by a single owner, who owns that store and lives within a certain distance of it — effectually banning chain liquor stores from the state. New York City law does not allow open containers of alcohol in public. Thus, having a beer on the stoop of a building may draw a citation. However, practically, bagged containers of alcohol are consumed in violation of the rule, since opaque bags conceal evidence necessary to prosecute a citation and it is difficult to warrant a search of the bag without other evidence (evidence discovered due to an improper search is inadmissible in court).

new-york-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: New York

Update On DBA’s Ray Deter

July 1, 2011 By Jay Brooks

dba
I received an update on d.b.a. bar owner Ray Deter’s condition, after being in a bicycle accident earlier this week. I desperately had hoped the news would be better, but Ray’s wife, Catherine Lepp, posted the following on d.b.a.’s Facebook page earlier today:

Thanks so much for everyone’s kind words and support for me and the boys….Ray will no longer be with us after this weekend, but we hope our loss will give life to others. Please celebrate Ray as he passes on.

Love to you all, Catherine, Jake & Maxwell

The Times-Picayune, the Village Voice and the Gothamist have the same story. And if you haven’t yet read Tom Peters’ reminiscences about Ray, head over the Monk’s Cafe website. My heart goes out to Ray’s wife Catherine and his two sons.

UPDATE 7.3: I got the news a few hours ago that Ray passed away. Please drink a toast tonight to honor the memory of Ray Deter. He will be missed.

Filed Under: News Tagged With: New York, Pubs

DBA Owner Ray Deter Critcally Injured In Bicycle Accident

June 28, 2011 By Jay Brooks

pub-sign
I learned this morning that Ray Deter, the owner of the d.b.a. beer bars in New York City and New Orleans, was critically injured in a bicycle accident last night in New York. That information comes from Tom Peters of Monk’s Cafe in Philadelphia.

Although not mentioning Deter by name, DNAinfo, a local news website covering Manhattan has the story. According to Tom, Ray “was struck by a car while he was riding his bike back to DBA last night.” He is apparently in critical condition at Bellvue and the prognosis looks very grim.

My heart goes out to Ray and his family at this difficult time.

dba-no
Ray Deter in front of the New Orleans d.b.a. with Garrett Oliver several years ago.

Filed Under: News Tagged With: Louisiana, New York, Pubs

Beer In Ads #391: Geo. Ringler & Co.

June 14, 2011 By Jay Brooks


Tuesday’s ad is a 1898 ad for a New York brewery, Geo. Ringler & Co. It’s actually a calendar poster, which was common for beer advertising during the time period. But since it’s Flag Day, and she’s wrapped in a flag, it seemed an appropriate one for today.

geo-ringler-1898

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

What Should I Drink?

April 24, 2011 By Jay Brooks

sixpoint
Sixpoint Craft Ales in Brooklyn, New York is having an art and beer contest called “Beer Is Culture” as we speak, and you can see the entries at their Facebook page. One in particular I thought was pretty funny, a flowchart by Melissa Schmechel where all the choices lead one to beer. But beyond the humor factor, it does nicely showcase just how versatile beer is, because despite the fact that every path leads to beer, few people would disagree that the flowchart isn’t 100% accurate.

Schmechel-beer-is-culture
Source.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Humor, New York

Beer In Art #123: Anthony Picone’s Beer Illustrations

April 17, 2011 By Jay Brooks

art-beer
This week’s works of art are by Brooklyn illustrator Anthony Picone, whose art can be found on his blog Ant Stuff. This first one is called “Red Beer.”

picone-red-beer

This second one was created for Houston Beer Week.

picone-sexy-beer

And I like the Beer Turtle, similar to the Iroquois creation myth where the world rode on the back of a giant turtle.

picone-beer-turtle

Forgivable Sin shows Jesus and Satan sharing a beer. See beer can solve any problem. Good and evil? Have a beer.

picone-forgivable-sin

Here’s Tiki Beer and Viking with a Beer.

picone-tikibeer picone-beer-viking

And Tin Man Beer along with Bird Beer.

picone-tinbeer picone-birdbeer

And Picone seems to have a thing for showing pint glasses affection.

picone-beerhug picone-squeeze

And finally, here’s some Hot Pints.

picone-hot-pints

That’s honestly a small sample of his beer-themed work. He also draws a lot of zombies, monsters, and assorted characters, all of which can be seen at his Antstuff blog.

Filed Under: Art & Beer, Beers Tagged With: New York

Beer In Art #118: Frank Waller’s Harvesting Hops

March 13, 2011 By Jay Brooks

art-beer
This week’s work of art is by New York artist Frank Waller, a founding member of the Art Students’ League in 1875. The painting, Harvesting Hops Near Cooperstown, New York, was completed in 1884 and today hangs in the Fenimore Art Museum.

Frank_Waller-harvesting_hops

The Fenimore also has a short biography of Waller:

A nineteenth century American painter, educator and etcher, Frank Waller (1842-1923) began his career as a businessman. In 1870, however, he traveled to Rome to study art under John G. Chapman. For the next several years Waller traveled extensively in both Europe and Egypt. Upon his return to the United States he became a founding member of New York’s influential Art Students’ League (1875) and served as its first president. As well, Frank Waller served as honorary secretary of the Egypt Exploration Fund Society. He was also a noted architect and a Fellow of both the Academy of Design and the Metropolitan Museum of Art.

Filed Under: Art & Beer, Beers Tagged With: Hops, New York

Beer In Art #115: Ralston Crawford’s Buffalo Grain Elevators

February 20, 2011 By Jay Brooks

art-beer
This week’s work of art is by the Canadian-born artist Ralston Crawford. He spent his childhood in Buffalo, and most of the rest of his life traveling and in America, which is reflected in his oeuvre. Today’s painting, Buffalo Grain Elevators, was completed in 1937 and today is part of the Smithsonian Institute’s American Art Museum and is a part of their Scenes of American Life collection.

Crawford-buffalo-grain-elevators

The Scenes of American Life exhibition describes the painting like this:

The huge grain elevators lining the waterfront in Buffalo, New York, fascinated Crawford, who transformed bridges, factories, and other modern industrial structures into volumes and planes. Here he contrasts the massive cylinders of the elevators with the thin lines of the pitched roof in the foreground, the delicate rungs of a ladder, and a series of gently sloping wires.

There’s a biography of Crawford at Wikipedia and also at the Smithsonian Institute and the Hollis Taggert Galleries. You can also find links to more of Crawford’s art at the ArtCyclopedia.

Filed Under: Art & Beer, Beers Tagged With: barley, Canada, New York

Session #46: An Unexpected Discovery

December 3, 2010 By Jay Brooks

treasure-chest
Our 46th Session is hosted by Mike R. Lynch of Burgers and Brews. For his topic, he chose “An Unexpected Discovery: Finding Great Beer in the Last Place You’d Look,” or as he describes it:

I recently drove out to Colorado for a concert, and realized this was a perfect opportunity to stop at as many “beer destinations” as I could. I researched, plotted routes, looked at maps, and generally planned the entire trip around beer. What I was surprised to find was that despite all the amazing stops I planned, one of the best beer experiences of the trip was completely accidental. I found great beer in the last place I thought to look for it.

Has this happened to you? Maybe you stumbled upon a no-name brewpub somewhere and found the perfect pale ale. Maybe, buried in the back of your local beer store, you found a dusty bottle of rare barleywine. Perhaps a friend turned you on to a beer that changed your mind about a brewery or a style. Write about a beer experience that took you by surprise.

session_logo_all_text_200

Recently I was asked to write a profile of Michael Jackson for one of the newer beer magazines and that got to me thinking about Michael and his legacy. I first met him at GABF the first time I went to it, in 1992. The book I’d written with a friend of mine, “The Bars of Santa Clara County: A Beer Drinker’s Guide to Silicon Valley,” had just been published, and I treated myself with a trip to Colorado for the festival. That was the beginning of a treasured friendship that lasted many years. But I actually “discovered” — and rather unexpectedly I might add — Jackson’s writing many years before that, when I was living, or rather stationed, in New York City in the late 1970s.

A few years ago, for NaNoWriMo I wrote a semi-fictional memoir of growing up with beer, Under the Table, the rough draft of which is still online.

under-the-table

In chapter 23 (of 24 — it was a case of chapters) entitled Jazz in the Dark, I reminisced about my time playing with an Army band in New York, and how it was during that time that I discovered beer that was different (at least to the kind I’d grown up drinking) while going to jazz clubs in Manhattan. Trying to learn more about these and the other new-found beers we were drinking, I also discovered Michael Jackson’s book, the World Guide to Beer during this same time period.

Here’s an excerpt from Jazz in the Dark:

We went to the big venues, of course, like the Village Vanguard, Sweet Basil, the Knitting Factory, the 55 Bar but smaller ones, too, all over the East Village and the lower east side. And one thing you could count on in those days was that they carried Bass Ale and Guinness. It seems odd to think of both of those beers as new, but they were to me. Both were very different from my usual choices and I loved the way they tasted. Many of the jazz clubs did not have much in the way of food but often had trays of cheese, bread and fruit (usually sliced apples) which went with both Bass and Guinness quite well. It became our standard jazz club diet.

—

But while music was the reason I was there, it was the discovery of all this new beer that really made the experience sing. With Bass and Guinness, both beers had fuller flavors and tasted so different from what I was used to that it made me wonder what else was out there that I also didn’t know about.

About that same time, we discovered a bar in the East Village, Brewsky’s Beer Bar. It was a little hole-in-the-wall on 7th Avenue, but it had, for its day, a great selection of imported beers. I think the owner was Ukranian, or something like that, and there were a lot of beers from central and eastern Europe. There were dozens of similar-tasting lagers and pilsners with enchanting labels I couldn’t read. But it was the darker beers that really stood out, simply because they were so different from what I’d grown up drinking. For example, I recall Dortmunder Union vividly as a beer with distinct flavors unlike any other I’d ever tried.

I liked most of what I tried, though at the time I was drawn to the English ales, I think because they tasted so much different to me than what I was used to drinking. I was certainly hooked. I already had a somewhat obsessive love affair going with beer, but to find out that it was so much richer and more varied than I’d realized was something of an epiphany.

I longed to know more about what I was tasting, but there was scant little information available. Happily, that changed one day at the end of another long month. In the military, we were paid twice a month. I set aside about $100, a sizable portion of my paycheck in those days, for what I referred to as spiritual growth, usually books and music. With the Army’s hurry up and wait protocols, we usually arrived at our gigs hours in advance, so there was a lot of down time. I read like a fiend in those days, finishing books every couple of days.

During one of these post-payday trips to a bookstore, I happened upon Michael Jackson’s World Guide to Beer, which had been published the year before. I almost didn’t pick it up, because the garish gold and green cover had a large Miller ad in the center. But then I spied the red triangle from Bass and flipped through it. Needless to say, I bought it on the spot. Finally, I had some context to what I’d been drinking and was able to organize my head around the various tastes I’d been trying so chaotically.

Looking back, it seems odd that there was so little available information on beer and, compared with today, how truly ignorant I was. And it wasn’t just me. Practically everybody I knew had little or no idea about beer. The regional and national breweries at the time made no effort to educate consumers. Jack MacAuliffe founded New Albion Brewery in California two years before this, but it might as well have been located on the Moon for all the impact it had for me in New York. We had no concept of beer styles. I hadn’t the foggiest notion of where beer color came from, or why so many of the new beers I was trying tasted different whereas most of the beers I knew locally tasted so much the same. I was only vaguely aware that ales and lagers were fundamentally different, but didn’t really understand why.

So Jackson’s book was a great big wallop, a slap in the face, but the good kind. The welcome kind where afterward you say, “thanks, I needed that.” It opened up a whole new world for me, even though it would be several years and a cross-country move before the ideas that took root that year began to flower. But that was the beginning: the first awkward sips that set me on my way. And I have jazz to thank for it.

Coincidentally enough, Michael Jackson was also a jazz lover and years later it was a favorite topic of conversation whenever I saw him.

In the intervening 30+ years since those first unexpected beer experiences when I lived in New York, the journey I started then has led me to one unexpected discovery after another. To the question Mike poses in the Session topic, “has this happened to you?,” I can only say it’s been happening nonstop for over thirty years. It’s that very quality that keeps life fresh year after year as a beer lover. Because I’m not much of a ticker, I have no idea how many different beers I’ve tried over those years, but I imagine it’s a fairly big number. Whatever the amount, it’s certainly been satisfying.

It’s to the point now that I rarely despair, because I usually end up finding good beer in the last place I’d look, and almost every time. Hopefully, that’s a sign of the times but whatever the reason, because I still remember when good beer was a rarity, I treat each discovery as the treasure that it is. Expect the unexpected, that’s my motto.

treasurechest

Filed Under: Beers, Just For Fun, The Session Tagged With: History, Literature, New York

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