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Beer In Ads #4971: How To Serve, Drink And Enjoy A Good Glass Of Beer

May 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Beer, although they do mention Coors Genuine Bock Beer. The ad was published on May 16, 1935. This one was for the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The Oklahoma News, of Oklahoma City, Oklahoma. And while it’s mostly for their regular beer, it was too good not to share.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Colorado, Coors, History, Oklahoma

Oklahoma Beer

November 16, 2011 By Jay Brooks

oklahoma
Today in 1907, Oklahoma became the 46th state.

Oklahoma
State_Oklahoma

Oklahoma Breweries

  • Battered Boar Brewing
  • Belle Isle Brewery
  • Bricktown Brewery
  • The Brothers Stout Brewing
  • Choc Beer Company
  • Coop Ale Works
  • Huebert Brewing
  • Marshall Brewing
  • Mustang Brewing
  • Redbud Brewing
  • Royal Bavaria Restaurant & Brewery
  • SpringLoaded Brewery

Oklahoma Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: No Known Brewers Association

State Agency: Oklahoma Alcoholic Beverage Laws Enforcement Commission

maps-ok

  • Capital: Oklahoma City
  • Largest Cities: Oklahoma City, Tulsa, Norman, Lawton, Broken Arrow
  • Population: 3,450,654; 27th
  • Area: 69903 sq.mi., 20th
  • Nickname: Sooner State
  • Statehood: 46th, November 16, 1907

m-oklahoma

  • Alcohol Legalized: July 15, 1933
  • Number of Breweries: 10
  • Rank: 40th
  • Beer Production: 2,489,794
  • Production Rank: 26th
  • Beer Per Capita: 21.2 Gallons

oklahoma

Package Mix:

  • Bottles: 33.7%
  • Cans: 60.9%
  • Kegs: 5.3%

Beer Taxes 3.2:

  • Per Gallon: $0.36
  • Per Case: $0.82
  • Tax Per Barrel (24/12 Case): $11.25
  • Draught Tax Per Barrel (in Kegs): $11.25

Beer Taxes Over 3.2:

  • Per Gallon: $0.40
  • Per Case: $0.91
  • Tax Per Barrel (24/12 Case): $12.50
  • Draught Tax Per Barrel (in Kegs): $12.50

Economic Impact (2010):

  • From Brewing: $81,054,712
  • Direct Impact: $657,487,878
  • Supplier Impact: $277,783,429
  • Induced Economic Impact: $440,207,379
  • Total Impact: $1,375,478,686

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 6 a.m. to 2 a.m
    Off Premises: 10 a.m. to 9 p.m. (Mon-Sat)
  • Grocery Store Sales: 3.2 in grocery stores and gas stations all above 3.2% in Retail Package Stores
  • Notes: 4.0% ABV/3.2 ABW or higher only sold at room temperature in liquor stores, Liquor Stores closed on Sundays and some holidays. As of 2007, liquor stores are now open on election days. State law prohibits public intoxication, many counties and cities also prohibit public intoxication.

oklahoma-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: Oklahoma

Not OK: Oklahoma Considering Beer Tax Hike To Punish Drinkers

October 19, 2010 By Jay Brooks

oklahoma
Oklahoma joins the ranks of states currently considering raising the tax on beer and other alcohol due to budget shortfalls, in effect punishing alcohol companies and the vast majority of people who enjoy drinking their products responsibly. According to the Oklahoman, the heads of three state health agencies, Health Commissioner Terry Cline, Mental Health Commissioner Terri White and Howard Hendrick, director of the Department of Human Services, “urged state lawmakers to raise the alcohol tax to help address a 2012 fiscal year budget deficit that could be as large as $800 million.” This is the same nonsense going around in other states whereby lawmakers go after a convenient target, often with the help of anti-alcohol groups, that they know play well to constituents raised on temperance propaganda that demonizes alcohol as a sin. But essentially the tax hikes aimed at alcohol punish both the companies that make the products and the majority of consumers who drink them responsibly and in moderation, while doing nothing whatsoever to address the root causes of the tiny minority that do abuse alcohol and drugs. They’re not remotely fair.

I’m as sorry as the next citizen that states can’t meet their budgets, but alcohol didn’t cause the problem and shouldn’t be called upon to fix it, either. We should have learned our lesson when this was first tried, during the Civil War, but we keep looking to lifestyles that some people find morally objectionable and trying to legislate that morality to punish people for their choices that differ from the self-righteous. But the budget problems Oklahoma, and many other states, are facing were not caused by alcohol. The specious “charge for harm” notion that the Marin Institute, and other anti-alcohol groups, are pushing is a flawed idea that argues that everybody who makes and drinks alcohol has to pay for any problems caused by a tiny minority that abuses it. But it continues to gain traction because if you beat a drum long enough, and never hear another beat, people start to believe the music is good.

For example “Howard Hendrick, director of the [Oklahoma] Department of Human Services, also said the state should look at increasing the alcohol tax to help pay for treatment and medical costs associated with the use of the product.” But the “medical costs” are not “associated with the use of the product,” if anything, they’re associated with its misuse, a very different thing. The assumption is that everybody that drinks alcohol is a burden on the nation’s healthcare system, but that is not only false, but backwards. The vast majority of people who drink, and who do so responsibly and in moderation, are actually living a healthier lifestyle and are less of a burden on healthcare as a direct result of their good drinking behavior. Such people will most likely live longer than abstainers or binge drinkers.

Hendrick concludes with this tortured bit of logic:

“We’re not saying you can’t drink, we’re not going to prohibition we’re just asking you to pay your share of the cost,” Hendrick said. “We’re just trying to deter people from behaving irresponsibly with alcohol.”

What nonsense. If I, and in fact most people, drink responsibly then we’re not costing society one penny more than any other person. If anything, by our moderation, we’re burdening the healthcare system less and are in fact saving money for the system. We have no “share of the cost” to pay. Raising the cost of alcohol through higher taxes in order “to deter people from behaving irresponsibly” is incredibly insulting to the majority who do not behave irresponsibly. But such logic is pervasive and does nothing to actually stop alcohol abuse. Like any addiction, an addict will find a way to get his preferred addiction by any means necessary.

The only thing that such measures accomplish is that they damage the economy, and place a greater burden on poor people, since alcohol taxes are very regressive. The higher taxes punish primarily law-abiding responsible citizens by raising the price of alcohol even though they’ve done absolutely nothing to deserve such a punishment and in fact have done just the opposite. Lawmakers just can’t let any good deed go unpunished, especially when they’re trying to fix their own mistakes without acknowledging their own culpability or making themselves look bad. Better to blame everything on alcohol. And why not, demonizing alcohol has worked quite well for over a century. There’s no reason to let the facts get in the way of a good story now.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Midwest, Oklahoma, Prohibitionists

Oklahoma Governor Signs Homebrewing Bill

May 11, 2010 By Jay Brooks

oklahoma
Oklahoma Governor Brad Henry signed HB 2348, which means homebrewers can legally brew starting November 1, 2010. “Oklahoma law already allowed for the home production of wine and cider, but until now excluded beer.” 48 down, 2 to go. Just Alabama and Mississippi continue to have homebrewing illegal in their state. See the full story at the American Homebrewers Association.

Filed Under: Beers, News, Politics & Law Tagged With: Homebrewing, Midwest, Oklahoma

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