Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #5225: Fabled Ambrosia Of The Ancients

April 17, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Pittsburgh Bock Beer, which was published on April 17, 1906. This ad was for for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in The Pittsburgh Press, also of Pittsburgh, Pennsylvania. I love the ad copy on this one. “The fabled ambrosia of the ancients never slacked [did they mean slaked?] any man’s thirst except in the imagination.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: William O. Poth

April 17, 2026 By Jay Brooks Leave a Comment

poths
Today is the birthday of William O. Poth (April 17, 1876-March 9, 1901). He was the son of Frederick J. Poth and the older brother of Harry A. Poth. In 1870, his grandfather founded the Fred A. Poth Brewery, which by 1875 was the largest brewery in the U.S. His brother Harry was the brewer, but it’s unclear what William’s role at the family brewery was. I could find very little about him, even his Find-a-Grave page doesn’t list the date of his death. But I did find it mentioned in the trade publication The Western Brewer from March 1906:

Poth-western-brewer-1906

f-a-poth-brewery-postcard
The Poth brewery, from an illustration done in the early 1890s.

I couldn’t find any photographs of him, which isn’t too surprising given I couldn’t find any of his father and only one of his brother, Frederick J. Poth. Sadly, I could find almost nothing else about him, either.

poth-brewerytown

pothredbellbrewery1900
The Poth & Sons Brewery around 1900.

Poths-Cream-Ale-Labels-Poth-Brewing-1936
poth-buttons

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #5214: Poth’s Bock Beer

April 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Poth Bock Beer, which was published on April 10, 1908. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in the Trenton Evening Times, of Trenton, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: John F. Betz

April 8, 2026 By Jay Brooks 3 Comments

Today is the birthday of John F. Betz (April 8, 1831-January 16, 1908). He was born in Mohringer, Germany and emigrated with his family when he was an infant. His sister Elizabeth married D.G. Yuengling, and he learned brewing there from an early age. When he was 24, he bought a brewery in New York, but moved to Philadelphia in 1867, and bought what was originally the Robert Hare & J. Warren Porter Brewery when it opened in 1775. It was the William Gaul Brewery, but Betz changed it to the John F. Betz Brewery, though after his son joined the business in 1880, it became known as the John F. Betz & Son Brewery. The brewery survived prohibition, but closed for good in 1939.

betz-photo-2

Here’s one account by Rich Wagner on The Beers and Breweries of Philadelphia in Zymurgy from 1991:

John F. Betz came to Philadelphia in 1867 from New York, where he had been brewing for fourteen years. He took a job at the Gaul Brewery until purchasing it in 1880. Prior to Betz’s ownership, only ale and porter were brewed. Betz commenced brewing lager beer as well. John F. Betz became very active in the real estate market in the city. One of his other concerns was a beer garden at Riverside above the Wissahickon Creek on the Schuylkill River. He put in a line of little steamboats to carry his patrons up the river from Fairmount Dam. Betz produced an IPA of 6.5 % a.b.v. and an East India Pale Ale at 7.5% a.b.v. Betz’s half-and-half was a mixture of two-year old ale and stout, and Betz’s Best was a lager that was said to rival Bavarian imports. The Betz brewery reopened after Prohibition and remained in business until 1939.

Here’s his biography from Find-a-Grave:

Brewer. He started as an apprentice in a brewery in 1844, and in 1855 he established his own brewery. John F. Betz then came to Philadelphia in 1867, working at the Gaul Brewery. He bought it in 1880. In that same year he built a state of the art brewery. Gaul had only brewed ale and porter; Betz introduced lager beer. He also invested in Philadelphia real estate. His beer garden at Riverside above the Wissahickon Creek on the Schuylkill River was so popular that steamboats brought patrons up the Schuylkill from Fairmount Dam. His contemporaries claimed that Betz’s Best was a lager that rivaled Bavarian imports. His brewery at Fourth and Callowhill Streets was one of the nation’s largest breweries until it closed during Prohibition. The Betz brewery reopened after Prohibition and remained in business until 1939. Though a Lutheran throughout his life, he was made a Chevalier of the Order of St. Gregory by Pope Leo XIII. His first wife was Sybilla Caroline Betz. He was later married to Anna Helene Berroldinger. Before his death he disposed of his property among his wife, two adult sons, and two minor children to avoid the any conflicts over his will.

betz-eagle-brewery-ny

This mention of Betz and his brewery in New York is from “Yuengling: A History of America’s Oldest Brewery,” by Mark A. Noon:

D.G. Yuengling’s son David Jr., who would have been Betz’s nephew, worked at the New York brewery, too. In 1884, the name was changed to the Star Brewery, but it closed for good in 1891.

Betz also started a brewery in Jersey City, New Jersey with Henry Lembeck named The Lembeck and Betz Eagle Brewing Company. “The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey,” but closed due to prohibition.

John-F.-Betz-Sons-Brewery


The Betz brewery in Philadelphia.

This much longer account is from “Philadelphia and Popular Philadelphians,” published in 1891:

Betz-Brewery-pa
The Philadelphia brewery.

I’m not sure if this was a newspaper advertisement or some very favorable coverage, but this was a page from The Times—Philadelphia on May 28, 1893.

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: August Koch

April 1, 2026 By Jay Brooks

Today is the birthday of August Koch (April 1, 1807-May 10, 1873). He was born in Wurttemberg, Germany and served as a soldier before learning the milling trade. When he was 43, in 1850, he moved his family to the United States, settling in Williamsport, Pennsylvania. The same year, he founded Koch’s Brewery, which was known by a variety of names, and for a time included his brother, and even Excelsior Brewery in the name. It continued after Koch’s death in 1873 and even despite being shut down for a year for brewing during prohibition, it did reopen afterwards and was known as Kochs Brewery until finally closing in 1943.

Here’s a short biography from Koch’s Find-a-Grave page:

August Koch Sr, was born in the Kingdom of Wurttemberg German April 1 1807, grew to manhood in his native land, and served three years in the German army. He received a limited education which he improved as he grew older by self application. He learned the millwrights trade and at an early age commenced taking contracts for erecting flouring mills and built some of the largest ills in Wurttemberg, Bavaria, Baden and Hungary. In the spring of 1850 he sold his property at sacrifice, and with his family emigrated to the United States, finally settling in Williamsport. By the time he had settled down in this city his means were sadly reduced, he was in a strange land, with whose language and customs he was unacquainted. He went to work and in 1851 established a small brewery in South Williamsport which he carried on until 1868. He also erected a flour mill. These business were left to his sons after his retirement under the name of A Koch & Sons. He died in Philadelphia while under medical treatment for an affection of the throat. He married Wilhelmina Farber, and they had four children: August, Edmund G, Alvina and Minnie.

The brewery around 1986.

And this long obituary is from the Daily Gazette and Bulletin, and is unfortunately hard to read.

And this story is from two decades after Koch died but the brewery was still going strong at that point.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer In Ads #5197: Bock Beer! On Tap After March 30

March 31, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Poth Bock Beer, which was published on March 31, 1893. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in The Times, of Trenton, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey, Pennsylvania, Philadelphia

Historic Beer Birthday: Frank Hahne

March 31, 2026 By Jay Brooks

Today is the birthday of Frank J. Hahne (March 31, 1856-March 8, 1932). He was born in Neiderfeleris, Germany, an orphan, but made his way to the U.S. when he was 19, in 1875, and found a job in a Milwaukee brewery. He moved around to different brewery jobs across the country, eventually coming to Pennsylvania, and fews later settling in DuBois. Arriving in 1896, he founded the DuBois Brewing Co. either that year or 1897, sources seem mixed. The brewery survived prohibition, with his son, Frank Jr. taking over, and the brewery stayed in business until 1973, but the business had been sold to Pittsburgh Brewing in 1967.

Frank Hahne Sr.

Here’s a biography of Hahne from the “Twentieth Century History of Clearfield County, Pennsylvania, and Representative Citizens,” by Roland D. Swoope, Jr., published in 1911:

FRANK HAHNE, who is identified with many of the leading enterprises of DuBois, Pa., has been a resident of this borough since 1896. He was born in Germany, March 31, 1856, and being left an orphan when quite young, has mainly made his own way in the world and stands today as a telling example of what an honest, right-minded, hard working boy can become.

Mr. Hahne attended the excellent German schools and at the age of seventeen years started to learn the brewer’s trade. In 1875 he came to America in search of better industrial conditions, landing in Milwaukee, Wis., where he found employment in a brewery. One year later he went to Iowa, where he worked at his trade for three years, when, having accumulated some capital, he took up Government claims in South Dakota, where he engaged in farming for two years. In 1881 he became a resident of Chicago, Ill., and there again went into the brewing business and remained until 1887, at which time he went to Allegheny. He was there until 1896, and then came to DuBois, where his business interests have been extensively developed.

When Mr. Hahne decided that this Pennsylvania town offered excellent business opportunities, he organized first the DuBois Brewing Company and was made its president. The plant at the beginning was not more than one-half the size of the present one but the growth of the enterprise has been continuous, under Mr. Hahne’s judicious management and the time will come when the present commodious quarters on South Main Street, on the B. R. & P. Railroad, will have to be enlarged and still better facilities provided. It is a growing business. The buildings are of brick construction and an average of eighty men are employed. The main office is at DuBois, Pa., with branch offices at Buffalo, N. Y., and Newark, N. J. In connection with the brewery proper, the company has a complete ice plant and by contract, the Hygienic Ice Company takes all their over-production of ice. In addition to supplying the local trade from the brewery, shipments are made to many points, including Hamilton, Canada. The main brands of beer manufactured are: DuBois Budweiser, DuBois Wurzburger, Hahne’s Export and Hahne’s Porter. The officers of the DuBois Brewing Company are well known capitalists. Frank Hahne is president; J. Weil, is vice president; Frank I. Schwem is treasurer, and M. I. McCreight is secretary. Mr. Hahne is also president of the DuBois Storage and Carting Company; is a director of the DuBois Electric and Traction Company; a director of the United Traction Company, and formerly was president of the J. Mahler Glass Company which sold out to the American-French Belgium Glass Company, in 1909.

Mr. Hahne has also prospered as a farmer and stock raiser. He manages a farm of 180 acres of valuable land belonging to the Brewing Company and situated near Luthersburg, in Clearfield County, where he has a large orchard selected by the state as a model demonstrating orchard. He is much interested in the breeding of thoroughbred horses and cattle, making a specialty of Percherons and Holsteins. His 1800-pound Percheron stallion, DuBois, has taken many blue ribbons when exhibited. Improvements of every kind have been made on this farm and Mr. Hahne has been heard to express the wish that he may spend his last years in the midst of these beautiful surroundings.

On May 30, 1883, Mr. Hahne was married first to Miss Carrie A. Trom, of Chicago, Ill., who died in 1896. Four children were born to that union, namely: Emelia T., Maria A., Frank John and Carolla A. In 1900, Mr. Hahne was married secondly to Mrs. Maria Strey, whose death occurred May 16, 1910. Mr. Hahne and children are members of the Roman Catholic church. He is identified fraternally with the Elks, at DuBois, and socially with the Acorn Club of DuBois and the German Club, of Pittsburg. He belongs also to the Pennsylvania Brewer’s Association. In 1903 Mr. Hahne erected his substantial and comfortable dwelling on South Main Street, DuBois, which has been the family home ever since.

DuBois-Brewing-postcard

As I mentioned, there was some confusion about the brewery’s founding date, which is addressed on the Wikipedia page for the town of DuBois, Pennsylvania:

There seems to be some debate as to exactly when Frank Hahne came to DuBois and broke ground on his own facility. One source claims 1898, another 1897. It seems most likely that this occurred between April and the end of 1896. It was on April 16, 1896, that the DuBois Weekly Courier reported: “Some new developments in connection with the brewery may be looked for in the near future.”

There were a number of reasons Hahne chose the DuBois site for his facility, but the most frequently cited was the excellence of the water supply. He purchased 2,300 acres (9.3 km2) surrounding the local reservoir to protect the watershed from pollution.

By 1906, the brewery had four products on the market: DuBois Wurzburger, Hahne’s Export Pilsener, DuBois Porter, and DuBois Budweiser. The Budweiser name would be at the center of controversy for 60 years between DuBois Brewing and Anheuser-Busch.

The DuBois brands soon traveled far and wide for a brewery of its size, ranging up to 150 miles (240 km) away and selling well in Buffalo, Erie and Pittsburgh. The brewery’s 300-barrel kettle was kept busy churning out brands, while the left-over grain materials were pressed and sold for cattle feed and grist mills in the rural areas surrounding DuBois.

As with many other American breweries, DuBois Brewing moved right along until 1918 and the advent of Prohibition. The brewery shifted production to “near beer” and soft drinks and opened the H&G Ice Company. According to the April 7, 1933, DuBois Courier, the brewery won the honor of being one of only two breweries in the entire nation that had never violated or been suspected of violating the Prohibition laws since the 18th Amendment went into effect. As a result, DuBois Brewing Company was issued license number G-2, allowing them to resume brewing immediately upon the enaction of the 21st Amendment.

Frank Hahne died in 1932, and the brewery was passed to his only son, Frank Hahne Jr., whose own only son died in infancy, leaving the family without an heir. Hahne Jr. sold the brewery to Pittsburgh Brewing in 1967.

The brewery was torn down in late 2003.

DuBois Brewery in the 1940s.

This biography is from Hahne’s German Wikipedia page:

Frank Hahne had been an orphan at a young age and at the age of 17 he learned the craft of brewing. In 1875 he emigrated to the USA and settled down in Milwaukee , where he found employment in a brewery. A year later he moved to the state of Iowa and worked as a brewer for three more years. With his hitherto saved money he was able to settle in South Dakota and worked for two years in agriculture. He was a beer brewer in Chicago (1881-1887) and Pittsburgh (1887-1896), where he worked as a Braumeister for Eberhardt & Oberbrewery.

In 1896 he moved to DuBois, where he wanted to start his own brewery because of the high water quality. At first, it was not certain whether Hahn’s plans would be accepted by the City Council, but the initial resistance was agreed, and Hahne founded the Du Bois Brewing Company on South Main Street. His business partners were Mike Winter and Jack Weil. Hahne held 51% of the shares in the brewery.

In order to protect the water used in his brewery from pollution, Hahne rose almost nine square kilometers of the area surrounding the local water reservoir.

In 1911 Hahne bought a farm near Luthersburg, Pennsylvania. There he raised Percheron and Holsteiner horses. His orchard was selected by the state as a model factory (English state model orchard).

The Du Bois Brewing Company was at the height of its success when the Prohibition Laws were passed. In the following years, she was only able to produce alcohol-reduced beer and soft drinks.

In addition to the Du Bois Brewing Company, Hahne was also President of DuBois Storage and Carting Company, as well as Director of DuBois Electric and Traction Company and United Traction Company. He also temporarily held the office of J. Mahler Glass Company. In addition, Hahne was a member of the Catholic Church, the DuBois Elks, the Acorn Club of DuBois and the Pennsylvania Brewer’s Association.

Frank Hahne died in 1932, one year before the end of prohibition. His son Frank Jr. took over the management of the company, his daughter Maria became Vice-President.

The Du Bois Brewing Company stayed in business until 1972 when it was closed by their new owner, the Pittsburgh Brewing Company.

du-bois-brewery

And this account is from the DuBois Area Historical Society:

The DuBois Brewing Company started by Frank Hahne Sr., who was born in Neiderfeleris-on-Rhine, Germany, on March 31, 1856. His father was a tenant famer for one of the great German nobles.

Hahne came to the United States at age 19. He went to the Iowa farming region having heard of the need for help in that section. He worked there for a year before moving to Milwaukee, Wisconsin, where he got a job in a brewery. Later he went back to farming in Iowa and then to Chicago, Ill,. and Pittsburgh as an employee of various breweries learning all the intricicies of that trade. He was brewmaster for Eberhardt and Ober (E & O) in Pittsburgh’s Troy Hill area.

He married Caroline Trum in Chicago in 1895 and they had four children, Caroline, Amelia, Marie, and Frank Jr.

Hahne came to DuBois in 1895 or 1896 to see if the area would be a suitable place to open his own brewery. He requested a public meeting to determine whether or not the business would be welcome.

There was some resistance to a brewery being established. Hahne decided to take his brewery elsewhere, but was convinced to come back for a second meeting where the details were worked out. A newspaper report on March 8, 1932, the year of Hahne’s death, told the story in this fashion:

“The Board of Trade called such a meeting where he with several of his associates from Pittsburgh outlined their project and offered to join with DuBois citizens in establishing a large brewery . . . To show their good faith large sums were forthwith subscribed and paid to the Board of Trade officials with the privilege to DuBois citizens to subscribe such amounts as they might desire. The public meeting was so enthusiastic at the fine spirit shown by Mr. Hahne and his associates that nearly all the business men of the city subscribed to the venture and a charter was applied for.”

Hahne’s partners in his business were Mike Winter and Jack Weil. Hahne owned 51% of the stock in the company and the rest was sold to interested buyers. The brewery opened in 1896 or 1897. The brewery was built by A. D. Orner and included the brew house, outbuildings, ice house, hospitality room, smoke stack, and the Hahne home on Main Street, still a private residence.

By 1906, at least four products – DuBois Wurzburger, Hahne’s Export Pilsener, DuBois Porter and DuBois Budweiser – were being produced. Hahne’s use of the Budweiser name would create legal battles with the giant Anheuser-Busch Brewery leading to several court cases.

Hahne also owned a farm off of what is now Route 322 east in Luthersburg (above), which he purchased from the R. W. Moore estate in 1911. The orchard was selected by the state as a model demonstrating orchard and his 1,800-pound Percheron stallion, DuBois, took many blue ribbons when he exhibited him. He also breed Holstein cattle.

John H. Hayes managed the farm from 1912-25 and Bill Fairman Sr. and Jr. farmed the grounds from 1936-53. DuBois Brewing sold the farm to Milton Sr., Milton Jr., and Gordon Hartzfeld in 1946. Hartzfeld sold his portion of the farm to Crescent Brick Company, who sold it to present owner Larry Baumgardner. Today the farm is a memory, the buildings are gone and the land strip-mined for coal. There is new growth grasses and small trees and the old farm has become home for wildlife.

Ultimately, the DuBois Brewery grew to a point where branches were established in Buffalo, N.Y., and Newark, N. J. The grain that was left over from the beer was dried and sold to farmers to be used as feed for their cattle. Early on, horse and wagon were used for local deliveries, but anything further could only be delivered by the railroad, using boxcars kept cold by blocks of ice.

The Buffalo, Rochester, & Pittsburgh (BR&P) Railway Company served the brewery. Two spur tracks from the mainline crossed over Pentz Run to the complex. The railroad provided there special designated cars for the brewery, white with trademark lettering, that cost the brewery $50 in 1899.

Over 100 employees were on the payroll and the business was at its peak when the 18th Ammendment to the U.S. Constitution, the Prohibition ammendment, was passed in 1918. Throughout Prohibition the brewery stayed open by converting to selling soda pop and near beer; and opening a division called H & G Ice Company. The DuBois Brewery was one of the few in the country not to be cited during Prohibition and one of the first to reopen when Congress passed the 21st Ammendment. The sale of beer became legal again on April 7, 1933.

Unfortunately, Frank Hahne Sr., who died in March 1932, never got to see his brewery reopen. The reopening meant that the skeleton crew of 20 employees, who kept the plant open during Prohibition, increased to 108 with $200,000 a year in payrolls. Carl Waldbisser resumed his duties as brewmaster, the position he held for two decades prior to Prohibition, and Hahne Porter and Hahne Expoert were new products. The company had orders for 3,000,000 bottles of beer when it reopened.

With the death of his father, management of DuBois Brewery passed to Frank Hahne Jr. with his sister, Marie, as vice president.

The DuBois Brewery had many successes and some setbacks defending its right to use the Budwiser name for over 60 years that it brewed a Budweiser beer. Starting in 1905 when the brewery began the use of the name for one of its many beer brands, Hahne Sr. and later Frank Jr. maintained that their major label beer’s name was derived from the original Budvar Brewery of Budweis, Germany, in the present Czech Republic. This was the Royal Brewery of the Holy Roman Emperor dating back to the early Middle Ages. Effective October 31, 1970, however, Frank Hahne Jr. was prohibited from the using the Budweiser name by a Federal Court order.

In 1967, because of no heirs and the fact that he was losing interest, Frank Jr. had sold the brewery to the Pittsburgh Brewing Company for $1 million, as the Budweiser name case was preceding through the appeals process. A temporary production output problem for Iron City and the DuBois competition was eliminated at the same time. Five years later, 1972, the DuBois Brewery was closed forever. The Pittsburgh company had been bound by the terms of sale to keep the DuBois plant operating for those five years. While under the ownership of Iron City, the Budweiser name case was settled with Anheuser-Busch for a reported million-dollar profit for Pittsburgh Brewing, which had won the U. S. Supreme Court decision. So in effect, Iron City Beer got the DuBois Brewery for next to nothing, however over 100 jobs were lost.

The brewery building complex, which had been used by various businesses over the decades since closing as a brewery, was demolished in 2003. Clearfield County took over the largely condemned and abandoned area and tore down the derelict structures that summer. First to go was the H & G Ice Company followed by the stock house, offices, and, finally, the huge main brewery building and smoke stacks. During the demolition, the whole rear side collapsed unexpectedly with a loud crash and a billow of dust. Luckily, the workmen were on a break and no one was hurt. Rubble was piled to make a ramp that enabled the cranes to reach and safely remove the tall smokestacks. The powerhouse and the smaller outbuilding shops were the last to go. A DuBois landmark was gone.

Curiously, the DuBois brewery started marketing a beer under the name DuBois Budweiser in 1905. Not surprisingly, Anheuser-Busch brought suit in 1908, but dismissed it and the two brands were marketed simultaneously until DuBois finally stopped making its Budweiser in 1972, after it was owned by Pittsburgh Brewing. Here’s the interesting story of the two Budweisers, from a Metropolitan News-Enterprise article on Thursday, August 4, 2005

Anheuser-Busch long tolerated the operations of DuBois Brewery, maker of “DuBois Budweiser.” It did sue the small Pennsylvania brewery for infringement in 1908, but dismissed the action without prejudice the following year, supposedly because company president Adolphus Busch was in ill-health and conserving his energies. It wasn’t until 1940 that it filed a new action, 35 years after the introduction of “Dubois Budweiser.”

The Associated Press reported on March 11, 1947:

The DuBois Brewing Co. of DuBois, Pa., contended in Federal District Court Monday that the name “Budweiser Beer” is a geographic and descriptive name and is not the exclusive name of the Anheuser-Busch Brewing Corp. of St. Louis. Judge R. M. Gibson heard arguments in a suit entered by Anheuser-Busch to bar the Pennsylvania company using the name Budweiser for its products. “We have a great mass of testimony to show that where Anheuser-Busch Budweiser and DuBois Budweiser are sold together, there is no confusion,” Elder W. Marshall, former Allegheny county judge and counsel for the DuBois company, declared. “The bartender knows his customers and knows which Budweiser they want,” he continued. “Where a stranger asks for Budweiser, the bartender asks him, ‘Anheuser-Busch or DuBois?’” Marshall said Anheuser-Busch had no exclusive right to the name when DuBois first used it in 1905 and that nothing has occurred since to justify issuance of an injunction against DuBois using the name.

Gibson held on Sept. 9, 1947, that “Budweiser” was not a geographic term as applied to the product of either litigant. The beer of neither brewer came from Budweis. And the word was not a mere description because there was no such thing as a Budweiser process for making beer. It was, plainly and simply, a trade name, he found.

Declaring DuBois to be an infringer in using that trade name, the jurist said:

“In the instant case the Court has had little difficulty in determining that in 1905, when defendant adopted its trade name, the name ‘Budweiser’ identified beer so marked to the general public as the product of Anheuser-Busch.”

As to laches, Gibson wrote:

“While the delay in bringing the action has been great, it must not be forgotten that defendant faced the fact that suit might again be brought when it consented to the withdrawal of the 1909 action, and that since the withdrawal it had notice that plaintiff was not consenting to its use of the trade name.”

The majority of a three-judge panel of the Third U.S. Circuit Court of Appeals saw it differently. Judge John J. O’Connell remarked in his May 12, 1949 opinion:

“Certainly we have found no case in which injunctive relief was granted after an inexcusable delay for a comparable period of time….In our view, this is not merely a matter of laches; Anheuser has been grossly remiss.”

O’Connell said of the dismissal in 1908:

“The conclusion is irresistible that the Association feared the outcome of its 1908 suit, and that the long delay prior to the filing of the instant complaint amounted to at least an acquiescence in use of the word by DuBois, which Anheuser should be estopped to deny at this late hour, if it was not an actual abandonment of the exclusive right as far as DuBois was concerned.”

The DuBois brewery was purchased in 1967 by Pittsburgh Brewing Company which continued to produce DuBois Budweiser. It ceased production in 1972 following an adverse decision in the U.S. District Court for the Western District of Pennsylvania.

The Associated Press reported on Oct. 1, 1970:

A 65-year court battle over the use of the name “Budweiser” by two brewing companies apparently came to a head Wednesday when a federal judge shut off the tap on “DuBois Budweiser.”

Judge Louis Rosenberg ruled in U.S. District Court that the name “Budweiser” is now the exclusive trademark of Anheuser-Busch, Inc., of St. Louis….

The two companies in the past reached several court agreements limiting the area in which the DuBois product could be sold, but each agreement was marred by charges of violation.

Du-Bois-Budweiser-Beer-Labels-DuBois-Brewing-Co--Pre-Prohibition

Here’s Hahne’s obituary, from the Punxsutawney Spirit from March 10, 1932:

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer In Ads #5192: Bock Beer, The Kind Made By The “Old Brew Masters”

March 29, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Pittsburgh Bock Beer, which was published on March 29, 1910. This one was for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in The Pittsburgh Press, also of Pittsburgh, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Augustus Hoeveler

March 26, 2026 By Jay Brooks

Today is the birthday of Augustus Hoeveler (March 26, 1820-December 20, 1868). He was born in Ankum, Lower Saxony, Germany, and emigrated to the U.S. in 1837, settling in Pittsburgh, Pennsylvania. In his early twenties, in 1848, he opened a general store, but sold it a couple of years later to go into the glue business. I don’t know how that worked out, but a decade later he partnered with a cooper, John Miller, and they bought the Pittsburgh brewery started by Anton Benitz in 1842. The initially called it the Hoeveler & Miller Brewery.

I’m not sure how long he was involved in the brewery, but at least ten years from what I can tell. In 1863, he and Miller were joined by Edward Frauenheim, but by 1868, Hoeveler’s name was no longer listed and it became known as Frauenheim, Miller & Co. By 1888, the brewery became known as the Iron City Brewing Co. or the Pittsburgh Brewing Co., going back and forth and sometimes even known by both name simultaneously right through to the present where today’s it’s the Pittsburgh Brewing Co.

Augustus Hoeveler died in late December of 1868 at just 48 years of age. Here’s his obituary from the Pittsburgh Post on December 22, 1868:

Here’s one of the few ads I could find during the time when Hoeveler was involved:

And finally, here’s an unusual story about how someone apparently tried to murder Augustus Hoeveler and his family with an explosive device placed at his home from 1861:

The brewery around 1919.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer In Ads #5179: Back Again! Pittsburgh Brewing Co’s Bock Beer

March 22, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Pittsburgh Brewing Co’s Bock Beer, which was published on March 22, 1917. This one was for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in The Pittsburgh Press, also of Pittsburgh, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5225: Fabled Ambrosia Of The Ancients April 17, 2026
  • Historic Beer Birthday: William O. Poth April 17, 2026
  • Beer In Ads #5224: Harvard Bock Beer April 16, 2026
  • Historic Beer Birthday: William H. Biner April 16, 2026
  • Historic Beer Birthday: Alan Eames April 16, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.