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Beer In Ads #5205: Bock Time Is Schmidt’s Time

February 16, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Schmidt’s Bock Beer, which was published on February 16, 1940. This ad was for the C. Schmidt & Sons, of Philadelphia, Pennsylvania, which was originally founded in 1860 by Christian Schmidt. This ad ran in The North Penn Reporter, of Lansdale, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Lew Bryson

February 14, 2026 By Jay Brooks 13 Comments

lew-bryson
Today is my good friend and fellow beer writer Lew Bryson’s 67th birthday. You used to be able read his writings at his website, lewbryson.com, Seen Through a Glass, and his Session Beer Project, and for a while there was less there because he became the managing editor of Whiskey Advocate and wasn’t writing about beer, although he’s still kept up with his political Why the PLCB Should Be Abolished. His latest book is also about Tasting Whiskey. But he’s back, baby, and is once again also writing about beer at his websites and other places. Lew is my favorite big galoot and the brother I never had. Join me is raising a glass of beer or whiskey and wishing Lew a very happy birthday.

Me and Lew at Triple Rock a few years ago.
Last year in D.C. judging the World Beer Awards.
At an event at the Reading Market when CBC was in Philadelphia in 2016.
With Em Sauter, Ken Weaver and me for GABF judging in 2017.
gabf06-sat-04
Birthday boy Lew (middle) flanked by fellow Pennsylvanians Don Russell (a.k.a. Joe Sixpack) and Jack Curtin. I’m originally from Pennsylvania, too. What is it about the Commonwealth and beer writers?
wbfnc08-20
Lew and Rick Lyke at the World Beer Festival in Durham in 2008.
gabf08-33
Award-winning beer writer Lew with Pete Slosberg at GABF several years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Eastern States, Pennsylvania

Beer In Ads #5201: Metzger’s Bock Beer

February 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Metzger’s Bock Beer, which was published on February 13, 1942. This ad was for the Mount Carmel Brewery of Mount Carmel, Pennsylvania, which was originally founded as the Anthracite Brewing Co. in 1897.  This ad ran in The Mount Carmel Item, also of Mount Carmel, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Henry C. Haefner Jr.

February 13, 2026 By Jay Brooks Leave a Comment

haefner

Today is the birthday of Henry Charles Haefner Jr. (February 13, 1895-July 7, 1948). He was born in Philadelphia, Pennsylvania, and was the son of Henry C. Haefner, who founded what would become the Joseph Haefner Brewery, although it was also known as the Empire Brewery, and it’s best-known brand was Tivoli Beer. It reopened after prohibition as Haefner Brewing Co. and remained in business until 1946, when it became the Lancaster Brewing Co. for another three years, closing for good in 1949. Haefner Jr. worked with his father at the brewery and continued running it after his father died, and apparently neither of his two daughters were able to or wanted to continue the business.

There’s not much information I could find about Junior. His Find-a-Grave page has just this from the Intelligencer Journal Lancaster, from July 8, 1948:

Henry C. Haefner Jr. fifty-three Millersville R1 died at his home Wednesday at 7:30 am after a lingering illness. He formerly was associated with his father in the Haefner Brewery Co.
Born in Philadelphia a son of the late Henry C and Josephine Lammer Haefner he was a member of St. Mary’s Catholic Church.

Joseph-Haefner-brewery

Surviving are his wife Margaret Schwebel Haefner, two daughters: Margaret Elizabeth wife of Allen G. Caldwell and Sybilla Frances wife of Ernest C. Doll, Jr. both of Millersville R1 and these brothers: Francis J., Paul, Leon, Joseph and George all of this city, and three grandchildren.

Haefners-dark-1906-june
Haefner-tivoli

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Charles Engel

February 11, 2026 By Jay Brooks Leave a Comment

bergner-and-engel
Today is the birthday of Charles Engel (February 11, 1816-June 2, 1900). was born in Stadtgemeinde Bremen, in Bremen, Germany. He emigrated to Philadelphia when he was 29, in 1840, and began brewing there, first as Engel and Wolf’s, and later as Bergner & Engel’s.

Here’s his obituary from the American Brewers Review of July 1900.

charles-engel

Here’s his story, from “100 Years of Brewing,” recounting his role in brewing some of the first lagers in America:

engel-and-wolf

His first partnership was with Charles Wolf, but after he retired, Gustavus Bergner joined the company and it became known as the Bergner and Engel Brewing Company.

BergnerEngel_large

“100 Years of Brewing” also has an entry for the Bergner and Engel Brewing Company:

And this similar account is by Pennsylvania beer historian Rich Wagner:

Charles Wolf, a sugar refiner in the neighborhood, had an employee named George Manger, who was a brewer by trade. Manger obtained some of the yeast and began making larger batches in a brewery on New Street near Second. Around the same time, Charles Engel, also a brewer, emigrated and found work in Wolf’s refinery. In 1844 Engel and Wolf brewed their first batch of lager beer in the sugar pan and stored it in sugar hogsheads to be shared with their friends.

The same year, the refinery was destroyed by fire and Mr. Wolf went into the brewing and distilling business at 354 Dillwyn Street. Engel & Wolf’s brewery became a popular resort of the Germans of Philadelphia who were known to “drink the brewery dry.” Since lager yeast requires colder fermenting and aging (lagering) conditions than ale yeast, ice houses became more important than ever. Vaults were dug in 1845, and with the increasing number of German immigrants, Mr. Wolf expanded the brewery. In 1849 he purchased a property on the Schuylkill River known as Fountain Green where lager beer vaults extending over 200 feet were dug. For several years wort was hauled by ox teams from Northern Liberties to the vaults at Fountain Green, a distance of about three miles. Over the next few years a new brewery was erected on the site, modern and complete in every way. It was the first large-scale lager brewery in the United States.

Fountain Green was an ideal location. It was out in the country where there was plenty of room. There were springs on the property. Wolf’s farm was just up the road. The banks of the river are composed of Wissahickon Schist, which is fairly soft and easy to dig. In winter, being right on the river was an advantage when harvesting ice for refrigeration. In addition, the Philadelphia & Reading Railroad served the brewery with the “Engel Side” spur.

Philadelphia developed along both of it’s rivers, but along the more navigable Delaware, ship building, shad fishing, industry and commerce were most abundant. Philadelphia’s reputation as “The Workshop of the World” was earned in large part by the “river wards” of Northern Liberties, Kensington, and Frankford. These neighborhoods were literally teaming with breweries. When lager beer began to catch on, many brewers rented beer vaults along the Schuylkill River, and in the area that came to be known as Brewerytown.

Engel & Wolf enjoyed success, but in 1870 the property was acquired by the Fairmount Park Association. The city had just built the Fairmount Water Works, the most technologically sophisticated, state of the art municipal water pumping facility in the nation, and to ensure water quality, removed all industry from the Schuylkill River for a distance of five miles upstream. At this time Mr. Wolf retired and his partner joined Gustavus Bergner to create the Bergner and Engel Brewing Company.

Gustavus’ father Charles had started a brewery on North Seventh Street in the Northern Liberties in 1852 which Gustavus took over upon his father’s death. In 1857, Gustavus erected a brewery at 32nd & Thompson Streets, an address that would become the heart of Brewerytown. Interestingly enough, Brewerytown was essentially up and over the river bank from the old Engel and Wolf brewery.

The earliest picture of Brewerytown that I have been able to uncover is based on four Hexamer Surveys that were made in 1868. They show thirteen breweries, one of which had a distillery, three “lager beer vaults,” including one owned by Peter Schemm, a row of dwellinghouses with beer vaults beneath them, a number of stables and at least three or four brewery saloons.

Beginning in the 1870’s ice-making and artificial refrigeration technology radically altered the equation. It made proximity to river ice of little importance. Huge fermenting and storage houses could be constructed anywhere and they could maintain cold temperatures year round. Where brewers had been bound to brew only during the colder months, it was now possible to brew year round. With the exponential increase in popularity of lager beer, artificial refrigeration was the answer to a dream.

Some brewers who had rented vaults in or near Brewerytown built breweries there. Others refrigerated their breweries and no longer needed to rent vaults. According to the list of projects executed by brewery architect Otto Wolf, the breweries were continually being altered and enlarged to accommodate the trade. The trend was for the brewers to go west to Brewerytown from the river wards, but some left Brewerytown and went into business in Kensington.

The Bergner & Engel B.C. was one of the largest brewers in the country. B & E won the Grand Prize at the Centennial Exposition held in Philadelphia in 1876 and the Grand Prize at the Paris Exposition in 1878. Their beer was shipped across the country, and around the world. Gustavus Bergner was very active in the United States Brewers Association, the Philadelphia Lager Beer Brewers Association, and the Philadelphia Brewmasters Association. B & E was the largest brewer in Philadelphia, and eventually absorbed three other Brewerytown breweries: Mueller, Eble & Herter, and Rothacker.

When prohibition loomed on the horizon, Mr. Bergner had significant political clout and did everything humanly possible to prevent severe trauma to the brewing industry, not only in Philadelphia, but throughout the nation. At first, the brewers thought they would not be affected. After all, beer was hardly intoxicating when compared with liquor. Then they thought if they reduced the alcohol to 2.75% they could still sell their product. Anti-dry forces in Congress attempted to make beer available by physicians’ prescription. But in the end the Federal Government established the legal limit for “near beer” at one half of one per cent alcohol.

Prohibition devastated the brewing industry. It was such an unpopular law, that for some time, things just went on as they had before. Most of the city’s brewers were law-abiding German Americans. They could not fathom a world without a foamy seidel of beer. Not only that, but they would have to become criminals in order to make beer, their “staff of life.” Legally, they brewed “near bear,” and made soda. They made malt extract for the malt shop as well as for the home brewer, and sold yeast and ice. The Poth brewery became home to the Cereal Beverage Company, the local distributor of Anheuser-Busch’s Bevo. Due to demand and profitability, however, many continued to produce “high-octane” beer, even after being raided several times, sometimes while they were involved in litigation.

The government targeted the biggest guy on the block and made an example of B & E. After being raided, B & E continued to make beer. It was a case of the public and business community defying a terribly unpopular law and the government responded with a vengeance. And while B & E had lots of legal tricks up its sleeve, in the end the government prevailed and shut them down. Breweries throughout the city were padlocked. And in December of 1928, as police sewered nearly a million gallons of B & E beer, officers were quoted as saying “B & E made the best beer in the city.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Henry Miller

February 6, 2026 By Jay Brooks Leave a Comment

duquesne

Today is the birthday of Henry Miller (February 6, 1857-August 19, 1902). He was born in Pennsylvania, and was originally a furniture salesman. But later in life he co-founded the Duquesne Brewing Company in 1899, serving as its first president. They were one of the first breweries to pasteurize their bottled beer, the original Duquesne Lager and Silver Top, which quickly began outselling local and out-of-state competitors, and turning the business it into a large regional brewer. But in 1905, they merged with 16 breweries in the area to create the Independent Brewing Co. of Pittsburgh. They survived prohibition and by 1940 were the nation’s eighth-largest brewery, but closed for good in 1972.

Duquesne-Brewery

There wasn’t much information, or even a picture, I could find of Miller. But here is a short obituary of him from the American Brewers Review:

Henry-Miller-obit
Duquesne-Pilsener
Duquesne-Pittsburgh_Post_Gazette_Mon__Dec_2__1935_
Duquesne-Pilsener-2

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Peter P. Straub Jr.

February 4, 2026 By Jay Brooks Leave a Comment

straub
Today is the birthday of Peter P. Straub Jr. (February 4, 1893-October 29, 1972). He was the son of Peter Straub, who founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. The brewery is still owned and operated today by the Straub family.

Peter P. Straub Jr. in the early 1900s.

Peter Jr. was president of the brewery after his brother Andrew.

straub-family-1904
The Straub Family in 1904. Peter Jr. is in the second row, the first person from the left.

Early on, Peter introduced his sons to the world of brewing. Straub used wooden kegs for his beer. He always placed a red band around his barrels to ensure that people would know they were drinking his beer and so that he would get them back. As a lasting trademark tribute to Peter, the brewery continues to place a bright red band around each of its barrels. Red has become a trademark color for the brewery.

Jacob-Francis-and-Peter-P-Straub
Peter (on the right) with his brothers Jacob and Francis.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

straub-brewery-1895-closeup
The Benzinger Spring Brewery in 1895.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5191: The Big Parade To The Old Time Bock

February 3, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Utica Club or U.C. Bock Beer, which was published on February 3, 1949.  This one was for Schmidt & Sons, Inc., of Philadelphia, Pennsylvania and was founded in 1860. This ad ran in The North Penn Reporter, of Landsdale, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #5190: It’s Here! Really Brewed Bock

February 2, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Utica Club or U.C. Bock Beer, which was published on February 2, 1950.  This one was for Matt Brewing Co., which was located in Utica, New York and was founded by Charles Bierbauer in 1853. Brewmaster F.X. Matt eventually bought the brewery around 1888, and today the fourth generation of the Matt family still runs the brewery. This ad ran in The Plain Speaker, of Hazleton, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Beer In Ads #5189: The Bock Of The Town

February 1, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Iron City Bock Beer, which was published on February 1, 1939.  This one was for Iron City Brewing Co., which was located in Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in The Pittsburgh Press, also of Pittsburgh, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

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