Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • StumbleUpon
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress

Beer In Ads #4122: Miss Rheingold 1949 At The Dog Show

June 19, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-50.jpeg

Sunday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from March, she’s at a dog show with her large dog, and apparently her dog was successful in winning a trophy. But to be fair, that trophy looks more like one for participation rather than a champion, as she’d hoped in yesterday’s newspaper ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4121: Miss Rheingold 1949 Judging His Walk To His Woof

June 18, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-50.jpeg

Saturday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from March, she’s at a dog show with her large dog, hoping he’ll become a champion. But he has to do well in every category “from his walk to his woof.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4120: Miss Rheingold 1949 With Sword & Heart

June 17, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-50.jpeg

Friday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from February, she’s holding a sword, dressed for fencing, and behind her is a big red heart. So this is obviously a Valentine’s Day ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4119: Miss Rheingold 1949 Learns To Fence

June 16, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-50.jpeg

Thursday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from February, she’s taking fencing lessons and she compares becoming a great swordsperson to brewing a great beer … because, of course she did.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4118: Miss Rheingold 1949 Throwing Snowballs

June 15, 2022 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from January, she’s playing out in the snow with her dog, about to throw a snowball.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4117: Miss Rheingold 1949 In The Snow

June 15, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Tuesday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from January, she’s playing out in the snow with her dog, about to throw a snowball, which she hopes she “makes a hit” … just like Rheingold Beer. Oh, copywriters, have you no shame.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4116: Pat McElroy Elected Miss Rheingold 1949!

June 13, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Monday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, Pat McElroy is revealed as the winner and will be Miss Rheingold 1949. More than 4 million people voted (which was almost double the previous year) and McElroy won by a margin of over 1 million, which is pretty impressive. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin and her wedding announcement indicated she was a cheerleader and queen of Austin high school. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4115: Vote Now For Miss Rheingold 1949

June 12, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Sunday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from August, they’ve narrowed the field and chosen the six finalists, one of whom will be Miss Rheingold 1949, and are encouraging people to vote for their favorite. The six finalists are Beverly Burton, Joan Murray, Pat McElroy, Louise Hyde, Peggy O’Connor and Ann Lindsay. Who do you think will win?

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4114: Season’s Greetings From Miss Rheingold 1948

June 11, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Saturday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s posing on the stairs by the Christmas tree and wishing everyone a “Season’s Greetings.”

And here’s a black and white version of the same ad, but a lot larger image.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

Beer In Ads #4113: Miss Rheingold 1948 Trims The Tree

June 10, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Friday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s trimmed the tree and wrapped all her presents. All that’s left to do, apparently, is drink some beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

« Previous Page
Next Page »
Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Enter your email address:

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

Recent Posts

  • Beer In Ads #4132: Miss Rheingold 1949 Plays Her Squeeze Box June 29, 2022
  • Historic Beer Birthday: Pablo Díez Fernández June 29, 2022
  • Historic Beer Birthday: Peter Weyand June 29, 2022
  • Historic Beer Birthday: Jacob Paul Rettenmayer June 29, 2022
  • Beer In Ads #4131: Miss Rheingold 1949 Plays The Accordion June 28, 2022

RSS Brookston Beer in Art

  • Roof PintRichard Skipworthc. 2020
    Roof PintRichard Skipworthc. 2020

Recent Comments

  • Angeline Ungerer on Historic Beer Birthday: M.K. Goetz
  • Dick DeShon on Historic Beer Birthday: M.K. Goetz
  • John hughes on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • John hughesy on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • Moe Peppers on Beer In Ads: #2859: A Clear Commitment
June 2022
S M T W T F S
 1234
567891011
12131415161718
19202122232425
2627282930  
« May    

Find Something

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington