Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a woman gardener (as evidenced by the hoe she’s holding) who has a glass of beer held up to her lips. She looks like she stopped as she was about to take a sip and gave a side glance to someone watching her. Her smile seems to say. “Yeah, I’m going to drink it. You got a problem with that?”
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features the tagline “Good Things Go With Schaefer,” and shows a basket on the front of a bicycle being loaded with items from the grocery store. Curiously, there’s no bag, which seems a little odd; that’s a lot of glass to go riding with on a bumpy road. What could go wrong? But I like that the cyclist is adding a wheel of camembert cheese to the basket, since that’s certainly a good thing that goes with beer.
Friday’s holiday ad is for Schaefer Beer, from 1939. In this simple ad, there’s an illustration of three bells, with the Schaefer motto on a crest on the ribbon and just “Season’s Greetings,” along with a paragraph of ad copy.
Monday’s holiday ad is for Schaefer, from 1942. Mailman #1942 … wait, that’s the mailman for 1942, and he’s delivering “oldtime Holiday Cheer” in the form of a gift box of Schaefer beer. Forget Santa, now that’s what I want the mailman to bring.
Tuesday’s ad is another one for Schaefer Beer, again from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Barry Fitzgerald, who was an Irish actor, best known for his roll in “Going My Way,” for which he won an Oscar.
Monday’s ad is for Schaefer Beer, from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Carole Landis, who was an American actress in the late 1930s through around 1948. Although you can’t see why in this photo, Landis’ nickname was “The Chest.”
