Sunday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features an eye-catching giant pretzel that fills the page. Below that is the tagline. “A good pretzel has a lot of salt. A good beer has just a little.” And below that, the text explains that Rainier’s brewers add a pinch of salt to the water.
Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man with a mountaintop for a head and the tagline “Think Fresh.” It’s a weird one, to be sure, and it made me think of Frank Zappa’s song “Billy the Mountain.” But no sign of Ethel.
Friday’s ad is for “Rainier Beer,” from 1977. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another one featuring actor Mickey Rooney in the foreground. He’s wearing a Royal Canadian Mounted Police uniform and the print ad was also in support of a television commercial, as well.
Below is a better image used in the ad, but is also a bit smaller.
Thursday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a hunting expedition to catch fresh bottles of Rainiers, but things appear to have gone awry. They seem to be having some trouble capturing the bottle, and yes, that is actor Mickey Rooney in the foreground.
Wednesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a fishing expedition to catch fresh bottles of Rainiers, but things appear to have gone awry. It looks the beer broke through their net and is escaping, much to their horror.
Tuesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is another ad using the tagline “Mountain Fresh to You Each Evening” though this one shows a giant beer bottle being delivered on a wagon being pulled by a large mountain goat.
Monday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a great spoof of Star Trek, with the Starship Enterprise refitted with a Rainier crown and three ginormous beer bottles. There’s even a shuttle floating nearby shaped like a bottle opener. I certainly hope they made posters of this one.
Sunday’s ad is for “Rainier Beer,” from 1963. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one I have to assume is meant to be tongue-in-cheek given the full text of the ad. Although it does seem a little tone deaf by today’s standards, in 1963 it could have been serious or meant to be funny, it’s hard to tell. With statements like it “is man’s traditional right to quaff Our Product,” you have to wonder. But then they quip about southpaw banjo players being rare and that “Rainier Ale is neither light nor dry; it is dark, powerfully wet, and always has been. A blazer of a record.” And now we’re right back to being absurd. I wonder if many people took them up on the offer of getting a copy of the ad “suitable for framing.”
Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a dude on a comfy chair seemingly outdoors with mountains behind him. A ram is delivering him a six-pack, as apparently it does every evening.
Friday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a herd of wild Rainier cans and bottles being wrangled and the tagline: “Rainiers Captured Near Zap, First Photos Show Mfr’s to be Beers.” What a wild and silly ad campaign, and very 1970s.
