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Jay R. Brooks on Beer

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Beer Is Dead, Long Live Wine

May 31, 2007 By Jay Brooks

pint vs. wine
Yesterday Slate Magazine, in the guise of Field Maloney — who claims to drink beer — declared beer all but dead and wine standing over it in the boxing rink taunting it ala a triumphant Cassius Clay after he defeated Sonny Liston.

boxing

The only problem with that sentiment and, indeed, much of his article is that it simply isn’t true. He uses old and questionable statistics and ignores the entire craft beer segment of the marketplace, something like 99% of the breweries out there seem to be under his radar. That’s pretty remarkable given that he claims to like the very stuff he’s bashing. You’d think he’d know just a little bit more about it, wouldn’t you? He does briefly mention craft beer, but only to suggest that we’ve all pilfered wine’s descriptive language. Apparently wine drinkers own the term “floral.”

But every other time he uses the word beer, he’s using it in a very narrow sense. By beer, Maloney means Bud, Miller, Coors and maybe Pabst and any brands owned by the big guys. Period. Because the way he describes “beer marketers” and “American beer executives” it’s abundantly clear he’s not talking about the small fry.

While using support for his position that beer is down and out he uses the infamous 2005 Gallup poll that seemed to indicate that people were beginning to prefer wine to beer, calling the findings “astonishing.” As noted in the sidebar, however, the 2006 poll results returned beer to the top spot, which is where it had been virtually every year before 2005, too. The 2005 results were obviously anomalous but despite that it keeps showing up in print, used to push various agendas. Beer outsells wine roughly four to one, and has done so for many years. That statistic is easily verifiable, unlike what people say about what they like — their so-called preferences — and so it’s a far more accurate portrait of the alcohol landscape. And while overall consumption has been steadily decreasing for many years, and even if we allow for Maloney’s uncited figure of wines sales having doubled over the last ten years (from a small number to begin with), beer is still wildly more popular than wine and will continue to be for the foreseeable future.

The sidebar continues by dismissing the 2006 poll, despite the fact that every poll prior to 2005 agrees with it, saying “[s]till, while wine consumption has grown steadily in this country, beer consumption has remained flat. (The one exception to this trend is craft beers, which have enjoyed double-digit sales growth in the last few years. But craft beers command less than 5 percent of the domestic beer market. Anheuser-Busch alone, by comparison, controls about 50 percent of it.)” What I take away from that bit of tortured analysis is that because craft beer doesn’t represent a big enough piece of the pie, then it’s not worth talking about and it’s not indicative of any trends. Yet Anheuser-Busch has test-marketed or rolled out last year alone something like fifty new products that give the appearance of being craft beers to compete with this segment of the industry. They certainly wouldn’t be spending all their resources on such folly if craft beer wasn’t having an impact on them, so Maloney’s off-hand dismissal of craft beer seems misleading and counterfactual.

I’d love to see figures on big wines vs. boutique wine sales as a percentage of the total (though I suspect definitions are every bit as difficult as in the beer world) but I suspect Maloney doesn’t discount those small wine producers in quoting wine statistics and the gains they’ve made the way he discounts craft beer. And he appears to entirely ignore box wine, jug wine and other cheap wines made in vats the size of Montana, as if all wine was hand-crafted. The notion that all wine is fine wine is every bit as specious as saying all beer is industrial.

Brewers will no doubt get a kick out of this zinger. “The hallmark of beer is consistency: A brewer strives to make batch after batch of Pilsener so it tastes the same—and often succeeds without much difficulty.” So much for the author’s earlier jab about beer being the “result of a complicated process of manufacture.” If it’s not too difficult to make beer consistently, it must not be that complicated after all. That series of statements seems more than a little insulting to me. Most, if not all, of the winemakers I have met have the utmost respect for brewers and do think it’s harder or more complicated to make great beer than great wine. A winemaker I sat next to at a dinner at Mondavi many years ago told me that she thought what they did was easy compared to making beer and that the grapes did all the real work. So yes, I think there is something to beer being more of a complicated affair than wine, but I don’t see why that makes it any less of an art than he appears to believe is the case with winemaking.

Maloney also claims that it was our society’s “shift from an agrarian society to an urban, industrial one” that made beer our drink of choice, because mass production displaced hand made drinks, such as “hard cider (the rural drink of choice), rum, and whiskey.” But didn’t many rum and American whisky brands that are still with us today also get their start during the industrial revolution? If so, then why is beer the bad guy here? Also, he states that beer started to outsell cider “around the time of the Civil War,” but I’m not sure that’s true. I remember reading that cider’s popularity throughout the country did not wane until Prohibition, and that until that time it continued to outsell beer. If that’s true — I’m trying to remember and find where I read that — then it continued to be quite popular through many decades of industrialization. And that seems to contradict his premise that mechanization caused or was responsible for beer’s popularity during the 19th century.

Interestingly, additional criticism of Maloney’s article came from an unlikely source. Nick Fauchald, Senior Associate Food Editor at Food & Wine magazine, penned a rebuttal wonderfully entitled Beer to Wine: “I’m Not Dead Yet” in which he also cites craft beer’s recent gains and suggests the following.

Slate and other outlets sounding the beer death knell are missing one very important point: It’s the generic-tasting, mass-produced beer (Budweiser, Miller and their ilk) that Americans are waving off. American craft beer is still alive and kicking, experiencing its biggest growth since the microbrewery gold rush of the 1990s.

Slate even in mentioning craft beer manages to do so each time with a dismissive tone that makes it sound irrelevant to the discussion. But that ignores over 1400 independent small to medium-sized breweries and brewpubs successfully providing craft beer locally, regionally and even nationally. Craft beer is part of the slow food movement, part of organic food lifestyles, and a part of eating and drinking locally campaigns. It’s just one of many gourmet products, like coffee, chocolate, cheese, bread and many others, that have literally changed the way we perceive and think about them. Craft beer has raised the quality and status of American beer to the point where it has the respect and envy of beer lovers around the world. It’s only here in the U.S. that it gets so little respect.

Unfortunately, a lot of that criticism comes from food and wine sources. I don’t know or understand why so many wine and food writers appear to feel threatened by beer. I don’t know if it’s simple ignorance or malicious snobbery. Is it a kind of good ole boys mentality that can’t abide beer stealing some of their thunder? That sounds almost ridiculous, except that it seems to happen time and time again. Perhaps the real question is why they feel the need to pit the two against one another in the first place? Is it really a competition? Is it really us vs. them? I certainly don’t want to believe that’s it, because I love wine, too, as do most of the hardcore beer people I know, including other writers and brewers. And all of the winemakers I know love beer. So it comes down once more to the question I’ve asked time and time again: why can’t we all just get along. Seriously, I’m not just being rhetorical, but why can’t wine and beer seem to coexist and be supportive of one another? Why do Maloney and so many others feel the need to bash beer in order to lift up their preferred libation? It’s not everybody, obviously, as Nick Fauchald from Food & Wine nicely demonstrates, but it seems to me an awful lot of people who write about wine and/or food have it in for beer. Why is that? It’s got me crying in my beer, because it just doesn’t have to be that way.

UPDATE: Jess Sand over at the wonderful Bar Stories added a very thoughtful and lengthy diatribe on the same Slate article, as did Stan Hieronymous over at Appelation Beer.

Filed Under: Editorial Tagged With: Statistics, Websites

Welcome to the Bulletin’s New Home

May 21, 2007 By Jay Brooks

Welcome to the Brookston Beer Bulletin’s new home on the web. Please change your bookmark, rss feed or link to reflect the new address, which is https://brookstonbeerbulletin.com. If you’ve linked to a specific page on the old Bulletin, such as http://www.brookston.org/beer/specific-page/, please simply replace the “”brookston.org/beer” portion of the code with “brookstonbeerbulletin.com” and it should work just fine, since all the old posts have been moved here to the new server unchanged.

There are a few things left to do here to get us back to full strength, so to speak, so please bear with us as I tend to those. All of the links, for example, have not yet been put back due to a change in the way the newest version of WordPress — my blogging software — treats categories. Also, the calendar function needs to be updated so that will take me a few more days to complete, too.

Filed Under: Uncategorized Tagged With: Announcements, Other Event, Websites

Achouffe Turning 25

May 13, 2007 By Jay Brooks

Brasserie d’Achouffe, located in the small village of Achouffe in the heart of the Belgian Ardennes, is celebrating its 25th anniversary this year. It was August 27, 1982 that Brasserie d’Achouffe brewed the 1st batch of La Chouffe. From August 10-12, they’ll be a big party at the brewery, which they’re calling La Grande Choufferie, and they’ve set up a website just for the occasion, along with slideshow of thirty photographs that shows the brewery then and now, as well as photographs of the local countryside.

Oh, and did I mention their beer is quite excellent. I’ve got a magnum of the La Chouffe I’m holding onto, which I think I’ll open this August for their 25th anniversary.

 

Filed Under: Uncategorized Tagged With: Announcements, Belgium, Europe, History, Other Event, Photo Gallery, Websites

Make Your Own Beer Labels

May 10, 2007 By Jay Brooks

Courtesy of the folks at Australia’s Brewtopia, in New South Wales, you can make your own beer labels online. Brewtopia sells private label wine beer and bottled water that you can put your customized label on either with your company’s logo or for a wedding, anniversary or other event. I’m sure there must be something similar in the U.S., but I’ve never seen one that offered so many choices and ways to fool around making your own labels.

For the beer labels, there are a dozen basic templates that you can add your own graphics to, change the text and colors and generally muck about with it until you’re satisfied with the results. You’ll need a screen capture program if you want to keep the results of your efforts, because the work can’t be saved unless you’re in Australia and ready to buy your own contract beer. But it’s a great deal of fine if you just want to play around with your own labels.

Here are some of the labels I made for the Bulletin:
 

 

 

Filed Under: Just For Fun Tagged With: Australia, Websites

Session #4 Announced: Drink Locally

May 8, 2007 By Jay Brooks

Snekse, of the Gastronomic Fight Club, a primarily food-oriented blog from Nebraska, will be hosting June’s “Session” and will be taking us in a bit of a different direction.

With this Session, he wants to “create a guide book of tasting notes to drinking local.”

The idea here is to be as helpful as possible for visitors to your area. What is the beer/brewery/brewpub that you feel is quintessential to your city? What do the locals drink? What could a tourist drink that would make them feel like they’ve found something special; something that they’re going to miss when they go home?

Here are the rules:

  • You can pick anything commercially made within 150 miles of your house, but try to pick the brewery or brewpub closest to your house (NOTE: the average American lives within 10 miles of a craft brewery).
  • You can select any beer or even a sampler if you want.
  • If you select a single beer, let us know why you choose this beer (e.g. favorite, seasonal, limited edition, best seller).
  • Preferably you’ll shy away from beers with wide distribution outside your immediate area.

It looks to be an interesting way to approach the next Session, and it could be quite revealing. I certainly like the idea of each of us mining our own local areas for hidden treasure. So please join on the first Friday of June, which is also the first day of June. To participate, simply drop Snekse an e-mail “with the words “Session #4″ in the subject line,” and the following:

Include your name, the name of your blog, the URL to your post, the name of the brewery or brew pub that made the beer(s) you drank, where the place is located, the name and style of the beer(s) you drank and lastly, a general description of the availability of the beer(s). If you don’t have a blog, email me your notes and I’ll include them in the round up.

Filed Under: News, The Session Tagged With: Announcements, International, Other Event, Websites

Session #3: The Mysterious Misunderstood Mild

May 4, 2007 By Jay Brooks

magnolia
I was thrilled to discover that Dave McLean from San Francisco’s Magnolia Pub & Brewery not only had a mild, but had one on cask available at the pub. He put it on Monday so I was hoping it would still be there when I arrived Thursday afternoon.

mild-day-1

Happily, when I arrived I found both McLean and his mild, Sara’s Ruby Mild, at the hand pumps. The inspiration for Magnolia’s mild came from a trip Dave took to England several years ago. He found himself at the Beacon Hotel in the West Midlands town of Dudley. The hotel also included a brewery, at least since 1880, but it was closed in 1950 by the then-owner, Sarah Hughes. Her grandson re-started the brewery in 1988, naming it in his grandmother’s honor. Today the Sarah Hughes brewery has three regular ales, Pale Amber, Dark Ruby Mild and Sedgley’s Surprise Bitter, along with some rotating seasonals.

I ordered my first pint of mild and found a seat in a booth and settled in for some lunch. I was hungry and so it all looked good, but I tried to choose a dish that would pair nicely with my mild. I hadn’t actually been to Magnolia to eat since chef Eddie Blyden returned from Philadelphia and revamped the menu last year and the choices looked just terrific.

Sara’s Ruby Mild on cask was a delight from the first. It was a deep mahogany color with streaks of ruby red that shone in the afternoon light. The nose was light and subtle, with sweet, bready malt aromas. On cask, it was smooth and easy-drinking. Thick Brussels lace stuck to the sides. There was just a touch of butterscotch up front but it was mostly malt character throughout, dry and biscuity, and never overly sweet. You knew the hops were there because it seemed so balanced, but they never asserted themselves or got in the way, simply staying in their place, out of the way. Overall a very well-conditioned beer with a nice, clean dry finish.

mild-day-2

Magnolia used primarily Maris Otter malt — around 65% — and three more crystal malts and some black malt, along with Fuggles and Golding hops. The yeast used was their regular ale yeast, a flocculent London variety. Original gravity was around 1038 or so, and yielded around 3.7% ABV, a true session beer.

I started with an appetizer of bacon wrapped roasted chestnuts that were superb and were washed down nicely by the mild.

mild-day-3

Then a slightly spicy Cuban sandwich of garlic pork and ham with swiss cheese on grilled panini bread. Here the mild paired really well, neutralizing the spiciness with each sip, cleansing my palate and readying me for the next bite. Before I knew it, I’d finished off my second pint.

mild-day-4

For curiosity’s sake, I walked the few blocks down Haight Street to Dave McLean’s new bar, the Alembic, where he’d mentioned that he had the mild there in its non-cask form. It’s a shame I didn’t try it before the cask, but the Alembic didn’t open until four so there was no way around it. Good as the mild was at the Alembic, it suffered by comparison to the cask-conditioned version. Even in appearance it was slightly more orange and not as ruby, but with a thick, pillowy ivory head. It was gassier, naturally, and not as smooth, which made the hops more pronounced, especially in the finish.

mild-day-5

But now I see why CAMRA and English beer lovers are crying over the loss of this fine beer, especially in its real ale form. Because that’s where milds really do shine. On cask, their more subtle flavors really burst forth and you can see yourself enjoying quite a few of these beers in one — ahem — session. If not for the tug of my children (I did have to pick them up at their preschool) I could have easily spent the entire afternoon curled up with a good book or talking with friends, enjoying pint after pint of Sara’s Ruby Mild. This style definitely deserves to be less mysterious, better understood and more available. If there aren’t any milds made where you live, ask your local brewery to make one. There’s no reason that we have to be mild about promoting milds. To borrow CAMRA’s phrase, we can be “wild about milds.”

If you want some history and background on the style Mild, please take a look at my overview of milds, which I posted a few days ago.

Our first “Session” post was by Al at Hop Talk, who blogged about his fruitless search to find a mild in his area. Next, Kevin at KevBrews in Ohio managed to find just one example in his local store stocked with 800 beers, highlighting just how underrepresented this style is in America. The beer they did have was Three Floyds Pride & Joy Mild, a beer the brewery describes as a “hoppy interpretation of the style,” which as Kevin notes makes it “too bright, too hoppy, too citrus to be a true mild.” He concludes that he’ll stick with Bell’s Best Brown for a session beer.

Over in Sweden, Knut at the eponymous Knut Albert’s Beer Blog, writes about Pumpviken påskøl, which is the Easter seasonal from the Nynäshamn Steam Brewery located in a small town south of Stockholm. At 5.8% he finds that it is still close to the English style, describing it as “less bitter than a bitter, and more flavourful than a (standard) brown ale.” Of course, a century or more ago, the original milds were much stronger than today so perhaps Knut has stumbled upon one made in the original way?

Stonch, who’s a Londoner, naturally had an easier time finding a mild, though even in its native England it still requires some effort. He thoughtfully highlights some pubs around London that support and stock milds year round. Look for him to continue writing about milds throught the month. Stonch in an earlier post also reviewed Elgood’s Black Dog, which he describes as “a fantastic 3.6% abv dark mild with a distinctive and moreish smoky flavour.”

At A Good Beer Blog, Alan puts on his armor and goes on an “Unlikely Quest For A Mild,” settling finally on “Vanilla Bean Brown Beer” by Landmark Beer Co., a contract brewer in New York. Ultimately a little disappointed, Alan finds it “a bit overwhelmed by a syrupy and bitter dark chocolate vanilla statement that leaves little left to the malt.” He has one more prospect to open tomorrow, but for now he eloquently concludes.

session_logo_all_text_200

The lesson is this – you are never going to see a flavoured mild or an extreme mild. Mild is only itself. No muss, no fuss. No fanfare, no breakthrough in technology. Just a newly matured light, clean, flavourful and, yes, watery beer. It’s a confident statement of the light hand that it takes to make it.

Next up, Craig, one of the bloggers at Beers, beers, beers reviewed a bottle of Black Cat, a dark mild from Moorhouses in England. It was gratifying to read that he’d never had a mild before but was giving it a try to participate in the Session. And while he generally prefers “something with a little more punch,” his review is generally positive, concluding that “it’s a little surprising that this isn’t a more popular style here. It’s really drinkable, due to it’s low alcohol content and mild flavor.”

Donovan at Catch & Release went all out, setting sail for the other side of the pond and a visit to the Market Porter (a great London Pub I went to in January) for a podcast show tasting a Gunpowder Strong Mild from Coach House Brewing. You can download the podcast at the Internet Archive.

Captain Hops at the Beer Haiku Daily was also unable to find a mild for today’s Session, though he did write a haiku about his search, and posted the two haikus I wrote about milds. In his e-mail to me, he writes that nothing “could call attention to the plight of the mild like the fact that half the beer bloggers out there had trouble finding one. Now I feel like I am on a mission! It seems that several of the local breweries have made them at one time, but no longer have them on their rosters. Perhaps a little encouragement ….” Still searching for “that elusive mild,” Captain Hops nonetheless has been enjoying Wild Goose Nut Brown Ale lately, which though not strictly a mild is similar in style and certainly a milder, less extreme beer.

Jon from The Brew Site in the Pacific Northwest likewise had some difficulty finding a true mild but in the spirit of the day tasted Old Speckled Hen. While an English Pale Ale, it was considerably milder than most of what he found available in his area. Although earlier this week he did review BridgePort’s new Beertown Brown, another local contender for kinda, sorta mildish.

Thomas, from the other side of the country, in Massachusetts, on his Thom’s Beer Blog, reviewed “Midlands Mild: A Spoonful Weighs A Ton” from John Harvard’s Brew House, a dark mild style which the brewpub described thusly:

Not all ‘light’ beers are light in color, or flavorless; not all ‘dark’ beers are overpowering in flavor or alcohol. Mild ales from England’s Midlands region are a little known example. A so-called ‘cloth cap beer,’ these drinkable session ales sustained farmers through the harvest season. Dark, mellow, flavorful and surprisingly complex at 3.2% alcohol by volume, this is the perfect ale to debunk popular beer myths.

Thom gave the beer high marks and thought it pretty much nailed the style guidelines, writing the following about its flavor. “Very nice maltiness that’s sweet, but never cloying. There are notes of caramel, dark fruit, a little bit of burnt sugar as well as a mild graininess. Mellow, but flavorful.”

Then we skip back to the west coast again to Dave’s blog about the L.A. beer scene, “Hair of the Dog Dave.” Dave also had some difficulty finding a mild, likening his search to trying to find an “honest mechanic.” He eventually stumbled onto Riggwelter from Black Sheep Brewery, located in Masham, England, which is aparently the gateway to Wensleydale (sorry I’m laughing right now, as should everyone who really knows Monthy Python’s Cheese Sketch). Dave followed up to remind me that in fact it’s Black Sheep Brewery that also makes the hilarious Monty Python’s Holy Grail Ale, a novelty beer created for the comedy troupe’s 30th anniversary.

Dave also has some cool information about the beer’s name. Riggwelter, interestingly enough, “comes from Old Norse. Rygg means back and velte means to overturn, so when sheep get stuck on their backs and can’t get up, they are riggwelted. I didn’t even know this happened to sheep.” As for the taste, he was initially put off by over time came to enjoy his foray into milds, describing it as having flavors of “roasted malt, with a subtle bitterness throughout, with the tiniest hint of sourness in the finish.”

Next we head north to Canada and Greg Clow’s Beer, Beats & Bites. He found a “Mild Brown Ale” at C’est What, a Toronto brewpub. At only 3.4% ABV and served on “nitro-tap” it was a real session beer. Greg wrote up the beer back in February for his Beer of the Week column that he does for Taste T.O., concluding that it was “nice to have a flavourful beer that one can quaff several pints of in a session without falling off one’s barstool in the process.”

Then over to Andrew Ager at another eponomously named blog, Andrew Ager dot com, in New England where he posits that Three Floyd’s Pride & Joy Mild, which KevBrews also wrote about, is in fact an extreme mild, thus in effect refuting Alan from A Good Beer Blog’s assertion that we are “never going to see a flavoured mild or an extreme mild.” Andrew goes on to talk about the “rare and lusty Sarah Hughes Dark Ruby Mild,” which is the beer that inspired Dave McLean at Magnolia to create his own “Sara’s Ruby Mild” which in turn was the beer I wrote about. Ah, what comes around goes around, especially if you swirl it.

John at Sine Qua Non made his own homebrew for the ocassion and muses wistfully that, although milds may be one of his favorite styles, he’s “never had a ‘real’ mild, i.e. one brewed in Britain to a traditional recipe” and further questions “if many Brits have either” given that the beer now called in mild is quite different, at least in terms of strength, then it was a century ago. John describes his own effort as “malty-sweet with a bit of a chocolate-nutty character and a touch of roastiness in the dry finish. Medium-full bodied and creamy, with a good head if there’s enough CO2 to support it.”

Our journey next takes us again north of the border to Canada for Stephen Beaumont’s A Mild Session at his blog on That’s the Spirit, where I initially am docked a few points for my choice of mild both on the basis of scarcity and season. Of course, Stephen managed to find two and can I really be faulted for the weather in Toronto? It’s not like I had anything to do with global warming. Did I leave the oven on? When I had my beer yesterday in San Francisco is was cool, slightly gray and a little windy — ideal weather for my mild.

Like fellow Torontoan Greg Clow, Stephen also chose the C’est What Mild Brown Ale. And despite a couple of delivery issues, he liked it, he really liked it, concluding that “the MBA passes the true test of a mild, which is to say it needs make no apologies for its lack of strength. This is not only a very fine beer, but also proof that you don’t necessarily require big hops or big alcohol to make a beer interesting.”

Next we head back south, not quite all the way to the border, to New Mexico for some more history at Stan Hieronymus’ Appellation Beer. Stan decided to break his own promise and made his own mild, though he strayed quite a bit from the style parameters, including using no hops in favor of a mild gruit. I’m not sure he’s entirely happy with the results, but I’ll let his own words describe his beer.

I used a little more lightly smoked malt than [Randy Mosher] suggested — and, by golly, Wheeler and Protz talk about smoked malt in early Milds — and the mix of spices was different since I walked around my yard and collected stuff I knew wouldn’t kill you. Even though I cut back on the cardamom it still dominates right now, and might forever. It adds an unfortunate astringent note, not totally unlike a badly hopped beer.

Alan had one more go at A Good Beer Blog, sampling a Nut Brown Ale from Black Oak Brewing from Canada, but it, too, came up short. Close, but no cigar.

Rick over at Lyke 2 Drink also came up snake eyes in his search for a mild, but Rick regales us with a little more mild history before detailing his Herculean effort to track down a beer to write about.

Late in the evening, just after midnight, Lew Bryson explained his conspicuous absence somewhat cryptically, but then rallied the next day while attending the Southern California Homebrewing Festival, where he found four on cask, three of which he sampled. Lew also philosophized how and where milds fit into his session beer project and theorized as to why they’re not more popular here on this side of the pond.

That looks like it’s all for this “Session.” Thanks to everyone who particiated, even those who were frustrated in their attempts to actually find a mild. Although I felt like a few people gave me a hard time over my choice, the point really was to raise awareness about this somewhat rare and unknown style and I think we succeeded not only with the milds that were found and written about, but also with the fact that they are so hard to find, a fact very well illustrated by many of our intrepid bloggers. But if we play it safe and pick, say “pilsners” (sorry Al, didn’t mean to throw you under the bus) then we have some fun and enjoy ourselves but we don’t really accomplish much of anything. And if nothing else, we should at least use this forum to educate and illuminate what makes beer so special that we take the time to study it, drink it and write about it.

Filed Under: Reviews, The Session Tagged With: Websites

Fill ‘Er Up, Please

April 16, 2007 By Jay Brooks

The Campaign for Real Ale (CAMRA), Great Britain’s beer advocacy group has just completed a survey of pubs and how full they fill your pint, and it doesn’t look good. They’re calling for people to sign an online petition and asking the Prime Minister to fix the problem. In addition to CAMRA’s figures, a Telegraph story today has additional details.

New figures from CAMRA show that a whopping 26.6% of pints served in pubs contain less than 95% beer. CAMRA is taking its campaign for a full pint straight to the top by launching a national petition calling on the Prime Minister to put an end to short beer measures.

Full Pints Key Facts

  • 26.6% of pints are more than 5% short measure
  • Short measure costs consumers £481 million a year, or over £1.3 million a day
  • Pubs serve customers 208 million more pints than they buy in

CAMRA needs your help to ensure you receive a full pint of beer every time. Please sign CAMRA’s National Full Pints Petition calling for an end to short beer measures.

Filed Under: News Tagged With: Business, Europe, Great Britain, Press Release, Promotions, Websites

Session #3 Announced: The Mysterious Misunderstood Mild

April 9, 2007 By Jay Brooks

As I’ll be hosting next month’s “Session” on Cuatro de Mayo, or May 4, it’s time to unveil the theme for our third round. The theme will be “The Mysterious Misunderstood Mild” to coincide with CAMRA‘s May promotion Mild Month. Saturday the 5th will also be National Mild Day on the other side of the pond. For those of us here in the colonies, we may have a harder time finding a mild to review. But several craft brewers do make one, even if they don’t always call it a mild. So you may have to do a little detective work to find one, but that should prove to be half the fun. See you in the merry month.

 

Filed Under: The Session Tagged With: Announcements, Other Event, Websites

Chowhound’s Take On the San Diego Beer Scene

April 3, 2007 By Jay Brooks

The foodie website Chowhound recently posted a complimentary report on the San Diego beer scene. As some commenter’s ponted out they mssed a few worthy spots such as O’Briens’s and the Liar’s Club, but for a weekend trip they did a pretty good job.

Filed Under: Food & Beer Tagged With: California, San Diego, Websites

Alstroms Profiled in “The Pour”

March 28, 2007 By Jay Brooks

A Bulletin reader in Hawaii sent me this link (thanks, Doug). Eric Asimov’s New York Times’ column The Pour, is one of the few columns in a big, mainstream paper to write about beer in a respectful tone, without the condescension so prevalent in much of the media’s mis-handling of better beer. I’ve always enjoyed his pieces, and am pleased so prominent a paper as the Times seems to “get it” more often than the rest. Today’s column, entitled “Overcoming a Frat Party Reputation,” features a nice profile of Todd and Jason Alström, the founders of Beer Advocate and their new monthly magazine (for which I have written a few feature articles). Asimov discusses those of us associated with craft beer and better imported beer and our desire for such beers to be treated with greater respect. The Alströms have certainly been at the vanguard of our grassroots movement for ten years now, and much progress has been made here of late. It’s great to see beer celebrated in this way. Congratulations, guys.
 

Beer Advocate founders Jason and Todd Alström, profiled today in the New York Times.
(photo by Jodi Hilton for The New York Times)

Filed Under: News Tagged With: Eastern States, Mainstream Coverage, Websites

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Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Santiago Graf October 16, 2025
  • Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble October 15, 2025
  • Beer Birthday: Doug Odell October 15, 2025
  • Historic Beer Birthday: Theodore Hamm October 14, 2025
  • Historic Beer Birthday: John Molson Jr. October 14, 2025

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