Anat Baron, who created the film Beer Wars, according to a recent post, “has received hundreds of emails and tweets since the film came out asking for a list of the beer brands owned by the 2 big brewers.” In Who Owns What?, she posted a first draft using IRI Data for the 4 week period ending 11/1/09. I spent the evening hastily putting together a second draft, which undoubtedly is still not complete, but I think moves the ball forward. My list of The Big Brewer’s Brands is on a separate page. Please let me know who’s missing or what I got wrong, as I didn’t spend as much time on it as I might have liked.
I know, sadly, that there is a whole range of beers under the Keith’s label as that is one brew from my old home town that has been bastardized and perverted for many decades at the hands of many evil scientists.
Jason Alstrom says
Both Fordham and Old Dominion are owened by AB. Starr Hill Brewery is under a distro agreement with AB, no details were ever given.
Look here as well which I am sure you have:
The list will get bigger in this coming year as well.
While in grad school, I took a business class and had to do an industry analysis. We chose to do macro-breweries. What I found most interesting and at the same time confusing… all the contract brewing and distribution agreements.
Simplest case: Company A owns, brews, and distributes a brand A globally.
Most complication: Company A owns brand B and brews brand B in it’s home country, but allows Company B to brew and distribute in other countries.
The example that is coming to mind is Labatt. It was owned by Inbev (pre AB merger), but in the US it was brewed by Coors(?).