Tuesday’s ad is for Reading Premium Beer, from 1972. Reading Premium was my hometown beer, but closed in 1976, when I was a junior in high school, more’s the pity. This ad was just four years before they closed their doors, and it must have been an ad of desperation, trying to compete on price against seven brands far more established then they ever were. But at last they were still using my hands down favorite slogan of all time: “the friendly beer for modern people.”